How to hire a corporate vice president of marketing

How to hire a corporate vice president of marketing, step by step

Here's a step-by-step corporate vice president of marketing hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a corporate vice president of marketing job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new corporate vice president of marketing
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you start hiring a corporate vice president of marketing, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect corporate vice president of marketing also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   The following list breaks down different types of corporate vice presidents of marketing and their corresponding salaries.

   Type of Corporate Vice President Of Marketing	Description	Hourly rate
   Corporate Vice President Of Marketing	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$40-100
   Marketing Strategist	The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits... Show more	$25-57
   Marketing Supervisor	Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines... Show more	$21-43

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Email Marketing
   • Digital Marketing
   • Content Marketing
   • Brand Management
   • Corporate Strategy
   • B2B Marketing
   • SEO
   • Marketing Campaigns
   • Brand Awareness
   • Brand Marketing
   • Press Releases
   • Email Campaigns
   • Lead Generation
   • Revenue Growth

   Check all skills

   Responsibilities:

   • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
   • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
   • Work closely with district operations managers and co-op advertising agencies.

3. Make a budget

   Including a salary range in your corporate vice president of marketing job description is one of the best ways to attract top talent. A corporate vice president of marketing can vary based on:

   • Location. For example, corporate vice presidents of marketing' average salary in colorado is 35% less than in rhode island.
   • Seniority. Entry-level corporate vice presidents of marketing 59% less than senior-level corporate vice presidents of marketing.
   • Certifications. A corporate vice president of marketing with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a corporate vice president of marketing's salary.

   Average corporate vice president of marketing salary

   $133,559yearly

   $64.21 hourly rate

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   Entry-level corporate vice president of marketing salary

   $85,000 yearly salary

   Updated December 13, 2025

4. Writing a corporate vice president of marketing job description

   A job description for a corporate vice president of marketing role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a corporate vice president of marketing job description:

   Corporate vice president of marketing job description example

   Location: Anywhere in the US | Preference to Chicago, Livonia, MI or Newark, CA with possibly 25% travel
   
   Please Read: Seeking Digital Agency Marketing experience for a Systems Integration Firm implementing CMS, MA or eCommerce Solutions. This is not an Ad-Agency, Advertising or Product Marketing role.
   
   TA Digital is a digital transformation agency with 30-40% growth year-over-year focused on hiring leaders within the digital marketing space to support growth and build a scalable foundation for the future. Our vision is to provide innovative digital solutions and services by continuing to expand our leadership team and hiring superstars who may feel lost or marginalized within their current organizations.
   If you feel:
   
   there are too many layers between you and decision makers
   
   that your current organization will not make the right decision even after you identify problems and recommend viable solutions
   
   you are ready for a bigger voice, larger platform or place for a stronger impact
   
   …then you should consider TA Digital because we are ready to talk to you!
   
   Description:
   
   The VP, Corporate Marketing will lead Marketing for Digital Services business across all business segments partnering closely with the Sales Leaders, Digital Media and Executive leadership, the position will be helming the multi-year marketing strategy responsible for development and scaling the operation to grow business for CMS, MA, eCommerce / Omni-Channel Solutions. This role will lead through cross-function collaboration with sales, product development, digital marketing as well as marketing operations teams at the global, regional and country levels.
   
   Responsibilities:
   
   Marketing Leadership: Build strong partnership and vision for business growth for each line of business. Understand competitive landscape and industry trends in markets focusing on customer experience, commerce and digital marketing. Create multi-year market strategy to enable the growth of the business. Push the envelope with out-of-the-box programs and best-in class-marketing. Assess marketing efficiencies across programs and channels. Enabling integrated cross-channel marketing to optimize customer experience across the lifecycle journey from discovery, consideration, evaluation, buy, adoption and retention.
   
   Brand and Thought Leadership: Position TA Digital as an undisputed leader in digital transformation to showcase our Digital Experience value to enterprises. Bring our story to life across all marketing touch points and be a change leader of the marketing team to drive a unified approach with our marketing strategy.
   
   Marketing Strategy and Planning: Align marketing strategies to TA Digital's global direction and establish an operational growth strategy within a global-to-region-to-country model. Develop the plan with clear objectives, timelines, goals and success measures. Lead the marketing team to execute with discipline and consistency. Collaborate and communicate plans with cross-functional teams. Provide counsel and market insights to the business unit and corporate marketing to influence delivery, product strategy and marketing investment. Leverage support across campaign & demand marketing, marketing insights & operations as well as PR & communications.
   
   Requirements
   
   15+ years of marketing experience in software or a technology related field.
   
   10+years of people management experience
   
   Bachelor's degree, or equivalent work experience required and MBA desirable.
   
   Understanding of Digital Transformation industry; knowledge of content management systems (CMS), Marketing Automation (MA), Commerce / Omni-Channel solutions is required.
   
   Proven success in defining marketing strategies in support of business and corporate objectives, including the development, execution, and measurement of attribution marketing programs.
   
   Proven track record in managing outside vendors, keeping vendors on track and within budget
   
   Attention to detail-accurate data gathering, insightful analysis, ability to manage logistics and tactical details with flawless execution
   
   Excellent leadership, interpersonal communication, teamwork and project management skills required
   
   Proven track record in working effectively with cross functional groups, sales organizations, and operations.
   
   Innovator with the ability to influence management at all levels (internally and externally).
   
   Benefits
   
   Base Salary, Bonus, Benefits: Global Health, Dental, Vision, AD&D Insurance, Vacation / PTO / Vacation pay plus matching 401K, Tuition & Travel Expense Reimbursement as needed
   
   About us:
   
   TA Digital is the only global boutique digital transformation agency that helps organizations realize immediate and long-lasting value through exceptional user experience and data-driven methodology. For nearly two decades, we've helped clients overcome the lack of scale and resource diversity of small regional agencies and the quantity-not-quality approach of large system integrators. For 20 years, we have been known as a global leader that helps marketing and technology executives understand the digital ecosystem, identify operational gaps within their organization and finally ushering them into a more mature and profitable digital landscape.
   
   TA Digital has high-level strategic partnerships with digital experience platform companies like Adobe, SAP and Salesforce. TA Digital also has global partnerships with industry leaders like Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo. The company was also recognized in 2013, 2014, 2015, and 2019 by (url removed) 5000 list as one of the most successful technology companies in the United States.
   
   TA Digital has offices in US, Canada, UK and India. For more information, visit:
   
   EOE & OFCCP Compliant regardless of: Minority / Female / Veteran / Disabled / Sexual Orientation / Gender Identity / National Origin

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5. Post your job

   There are various strategies that you can use to find the right corporate vice president of marketing for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your corporate vice president of marketing job on Zippia to find and recruit corporate vice president of marketing candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit corporate vice presidents of marketing, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new corporate vice president of marketing

   Once you've selected the best corporate vice president of marketing candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new corporate vice president of marketing. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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