Counter associate demographics and statistics in the US
Counter associate demographics research summary. Zippia estimates counter associate demographics and statistics in the United States by using a database of 30 million profiles. Our counter associate estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about counter associates after extensive research and analysis:
- There are over 156,287 counter associates currently employed in the United States.
- 58.8% of all counter associates are women, while 41.2% are men.
- The average counter associate age is 43 years old.
- The most common ethnicity of counter associates is White (59.9%), followed by Hispanic or Latino (17.1%), Black or African American (10.4%) and Unknown (6.9%).
- Counter associates are most in-demand in Tampa, FL.
- Bangor, ME pays an annual average wage of $39,153, the highest in the US.
- In 2022, women counter associates earned 92% of what men earned.
- Maine is the best state for counter associates to live.
- Counter associates are 65% more likely to work at private companies in comparison to public companies.
On this page
Counter associate demographics by:
Counter associate gender statistics
58.8% of counter associates are women and 41.2% of counter associates are men.
- Female, 58.8%
- Male, 41.2%
Counter associate gender ratio
| Gender | Percentages |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
Counter associate gender pay gap
Women earn 92¢ for every $1 earned by men
Male income
$34,351
Female income
$31,730
Counter associate gender ratio over time
This data breaks down the percentage of men and women in counter associate positions over time. Currently, 58.8% of counter associates are female.
Counter associate gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 26.30% | 73.70% |
| 2011 | 26.05% | 73.95% |
| 2012 | 29.90% | 70.10% |
| 2013 | 29.32% | 70.68% |
| 2014 | 29.17% | 70.83% |
| 2015 | 30.88% | 69.12% |
| 2016 | 30.88% | 69.12% |
| 2017 | 32.87% | 67.13% |
| 2018 | 37.72% | 62.28% |
| 2019 | 38.68% | 61.32% |
| 2020 | 41.93% | 58.07% |
| 2021 | 41.18% | 58.82% |
Counter associate related jobs gender ratio
We compared counter associates with similar job titles to see how gender ratios vary. As you can see, parts counterman and lumber associate have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| BRA Specialist | 6% | 94% |
| Clinique Consultant | 6% | 94% |
| Beauty Consultant | 6% | 94% |
| Counter Associate | 41% | 59% |
| Cart Associate | 94% | 6% |
| Lumber Associate | 95% | 5% |
| Parts Counterman | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Counter associate demographics by race
The most common ethnicity among counter associates is White, which makes up 59.9% of all counter associates. Comparatively, 17.1% of counter associates are Hispanic or Latino and 10.4% of counter associates are Black or African American.
- White, 59.9%
- Hispanic or Latino, 17.1%
- Black or African American, 10.4%
- Unknown, 6.9%
- Asian, 4.9%
- American Indian and Alaska Native, 0.8%
Counter associate race
| Counter associate race | Percentages |
|---|---|
| White | 59.9% |
| Hispanic or Latino | 17.1% |
| Black or African American | 10.4% |
| Unknown | 6.9% |
| Asian | 4.9% |
| American Indian and Alaska Native | 0.8% |
Counter associate race and ethnicity over time
See how counter associate racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Counter associate race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 65.28% | 11.78% | 4.24% | 15.28% |
| 2011 | 65.85% | 12.33% | 4.34% | 13.48% |
| 2012 | 64.27% | 13.54% | 5.31% | 13.37% |
| 2013 | 62.93% | 11.84% | 6.25% | 14.97% |
| 2014 | 65.23% | 11.26% | 5.23% | 14.85% |
| 2015 | 59.91% | 13.25% | 5.06% | 17.00% |
| 2016 | 61.28% | 11.91% | 6.72% | 15.92% |
| 2017 | 61.08% | 11.97% | 4.88% | 18.29% |
| 2018 | 61.95% | 12.34% | 3.24% | 19.04% |
| 2019 | 62.71% | 11.74% | 4.99% | 16.80% |
| 2020 | 60.47% | 11.36% | 4.36% | 18.57% |
| 2021 | 59.91% | 10.41% | 4.91% | 17.11% |
Counter associate wage gap by race
| Ethnicity | Salary |
|---|---|
| Unknown | $34,399 |
| White | $34,760 |
| Black or African American | $32,958 |
| Asian | $34,134 |
| Hispanic or Latino | $35,555 |
Average counter associate age
See how the average age of counter associates varies based on ethnicity and gender.
Male
Female
Counter associate age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 40 | |
| White | 41 | 49.5 |
| Black or African American | 33 | 39 |
| Hispanic or Latino | 36.5 | 42 |
Counter associate age breakdown
The average age of counter associates is 40+ years years old, representing 56% of the counter associate population.
Counter associate age breakdown
| Counter Associate Years | Percentages |
|---|---|
| 40+ years | 56% |
| 30-40 years | 20% |
| 20-30 years | 23% |
Counter associate educational attainment
The most common degree for counter associates is high school diploma, with 33% of counter associates earning that degree. The second and third most common degree levels are bachelor's degree degree at 31% and bachelor's degree degree at 24%.
- High School Diploma, 33%
- Bachelor's, 31%
- Associate, 24%
- Diploma, 5%
- Other Degrees, 7%
Counter associates by degree level
| Counter associate degree | Percentages |
|---|---|
| High School Diploma | 33% |
| Bachelor's | 31% |
| Associate | 24% |
| Diploma | 5% |
| Other Degrees | 7% |
Counter associate jobs you might like
Counter associate wage gap by degree level
| Education | Salary |
|---|---|
| High School Diploma or Less | $33,360 |
| Bachelor's Degree | $34,565 |
| Some College/ Associate Degree | $35,145 |
Counter associate employment statistics
Most counter associates work for a private in the retail industry.
Company size where counter associates work
Below, you can see the size of companies where counter associates work.
Counter associate jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 10% |
| 100 - 500 employees | 16% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 35% |
Counter associate jobs by company type
Employees with the counter associate job title have their preferences when it comes to working for a company. For instance, most counter associates prefer to work at private companies over public companies.
Counter associate jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 32% |
| Private | 65% |
| Government | 1% |
Counter associate jobs by industry
The most common industries for counter associates are retail, hospitality and manufacturing.
Counter associate industry statistics
| Industry | Percentages |
|---|---|
| Retail | 27% |
| Hospitality | 15% |
| Fortune 500 | 15% |
| Manufacturing | 7% |
| Automotive | 5% |
| Professional | 5% |
| Media | 4% |
| Transportation | 4% |
| Health Care | 3% |
| Technology | 3% |
| Start-up | 3% |
| Finance | 2% |
| Construction | 2% |
| Non Profits | 2% |
| Education | 2% |
| Energy | 2% |
| Internet | 1% |
| Government | 1% |
| Utilities | 1% |
Counter associate turnover and employment statistics
Counter associate unemployment rate over time
The unemployment rate for counter associates between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Counter associate unemployment rate by year
| Year | Counter associate unemployment rate |
|---|---|
| 2010 | 14.67% |
| 2011 | 13.40% |
| 2012 | 11.95% |
| 2013 | 9.37% |
| 2014 | 7.01% |
| 2015 | 6.74% |
| 2016 | 6.41% |
| 2017 | 5.83% |
| 2018 | 6.17% |
| 2019 | 6.39% |
| 2020 | 7.74% |
| 2021 | 9.06% |
Average counter associate tenure
The average counter associate stays at their job for 1-2 years, based on the 2,149 counter associates resumes in Zippia's database.
Counter associate tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 39% |
| 1-2 years | 33% |
| 3-4 years | 10% |
| 5-7 years | 11% |
| 8-10 years | 3% |
| 11+ years | 4% |
Counter associate LGBT ratio compared to similar jobs
Review the percent of counter associates that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Counter Associate | 3.66% | - |
| Parts Counterman | 3.76% | 23,083 |
| Trader JOE's | 5.05% | 4,978 |
| Outfitter | 7.10% | 8,901 |
Similar counter associate jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Parts Counterman | 3.76% | 23,083 |
| Trader JOE's | 5.05% | 4,978 |
| Outfitter | 7.10% | 8,901 |
Foreign languages spoken by counter associates
The most common foreign language among counter associates is Spanish at 59.1%. The second-most popular foreign language spoken is French at 10.6% and German is the third-most popular at 4.5%.
- Spanish, 59.1%
- French, 10.6%
- German, 4.5%
- Italian, 3.0%
- Japanese, 3.0%
- Other, 19.8%
Counter associate languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 59.1% |
| French | 10.6% |
| German | 4.5% |
| Italian | 3.0% |
| Japanese | 3.0% |
| Other | 19.8% |
