Counter demographics and statistics in the US
Counter demographics research summary. Zippia estimates counter demographics and statistics in the United States by using a database of 30 million profiles. Our counter estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about counters after extensive research and analysis:
- There are over 136,905 counters currently employed in the United States.
- 61.6% of all counters are women, while 38.4% are men.
- The average counter age is 43 years old.
- The most common ethnicity of counters is White (56.2%), followed by Hispanic or Latino (21.0%), Black or African American (9.2%) and Unknown (7.0%).
- In 2022, women earned 91% of what men earned.
- 4% of all counters are LGBT.
- Counters are 74% more likely to work at private companies in comparison to public companies.
On this page
Counter demographics by:
Counter gender statistics
61.6% of counters are women and 38.4% of counters are men.
- Female, 61.6%
- Male, 38.4%
Counter gender ratio
| Gender | Percentages |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
Counter gender pay gap
Women earn 91¢ for every $1 earned by men
Male income
$34,383
Female income
$31,200
Counter gender ratio over time
This data breaks down the percentage of men and women in counter positions over time. Currently, 61.6% of counters are female.
Counter gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 24.14% | 75.86% |
| 2011 | 23.91% | 76.09% |
| 2012 | 27.56% | 72.44% |
| 2013 | 27.01% | 72.99% |
| 2014 | 26.86% | 73.14% |
| 2015 | 28.50% | 71.50% |
| 2016 | 28.49% | 71.51% |
| 2017 | 30.40% | 69.60% |
| 2018 | 35.07% | 64.93% |
| 2019 | 36.01% | 63.99% |
| 2020 | 39.17% | 60.83% |
| 2021 | 38.43% | 61.57% |
Counter related jobs gender ratio
We compared counters with similar job titles to see how gender ratios vary. As you can see, parts counterman and lumber associate have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| BRA Specialist | 6% | 94% |
| Clinique Consultant | 6% | 94% |
| Beauty Consultant | 6% | 94% |
| Counter | 38% | 62% |
| Cart Associate | 94% | 6% |
| Lumber Associate | 95% | 5% |
| Parts Counterman | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Counter demographics by race
The most common ethnicity among counters is White, which makes up 56.2% of all counters. Comparatively, 21.0% of counters are Hispanic or Latino and 9.2% of counters are Black or African American.
- White, 56.2%
- Hispanic or Latino, 21.0%
- Black or African American, 9.2%
- Unknown, 7.0%
- Asian, 5.9%
- American Indian and Alaska Native, 0.7%
Counter race
| Counter race | Percentages |
|---|---|
| White | 56.2% |
| Hispanic or Latino | 21.0% |
| Black or African American | 9.2% |
| Unknown | 7.0% |
| Asian | 5.9% |
| American Indian and Alaska Native | 0.7% |
Counter race and ethnicity over time
See how counter racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Counter race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 61.52% | 10.60% | 5.26% | 19.17% |
| 2011 | 62.10% | 11.15% | 5.35% | 17.37% |
| 2012 | 60.52% | 12.37% | 6.33% | 17.27% |
| 2013 | 59.17% | 10.66% | 7.26% | 18.86% |
| 2014 | 61.48% | 10.09% | 6.24% | 18.75% |
| 2015 | 56.16% | 12.07% | 6.08% | 20.90% |
| 2016 | 57.53% | 10.74% | 7.74% | 19.81% |
| 2017 | 57.33% | 10.79% | 5.89% | 22.18% |
| 2018 | 58.20% | 11.17% | 4.26% | 22.93% |
| 2019 | 58.96% | 10.56% | 6.00% | 20.69% |
| 2020 | 56.72% | 10.18% | 5.37% | 22.46% |
| 2021 | 56.16% | 9.23% | 5.92% | 21.01% |
Counter wage gap by race
According to our data, hispanic or latino counters have the highest average salary compared to other ethnicities. Black or african american counters have the lowest average salary at $32,685.
| Ethnicity | Salary |
|---|---|
| Unknown | $34,441 |
| White | $34,885 |
| Black or African American | $32,685 |
| Asian | $34,117 |
| Hispanic or Latino | $35,864 |
Average counter age
See how the average age of counters varies based on ethnicity and gender.
Male
Female
Counter age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 40 | |
| White | 41 | 49.5 |
| Black or African American | 33 | 39 |
| Hispanic or Latino | 36.5 | 42 |
Counter age breakdown
The average age of counters is 40+ years years old, representing 56% of the counter population.
Counter age breakdown
| Counter Years | Percentages |
|---|---|
| 40+ years | 56% |
| 30-40 years | 20% |
| 20-30 years | 23% |
Counter educational attainment
The most common degree for counters is high school diploma, with 37% of counters earning that degree. The second and third most common degree levels are bachelor's degree degree at 31% and bachelor's degree degree at 18%.
- High School Diploma, 37%
- Bachelor's, 31%
- Associate, 18%
- Diploma, 8%
- Other Degrees, 6%
Counters by degree level
| Counter degree | Percentages |
|---|---|
| High School Diploma | 37% |
| Bachelor's | 31% |
| Associate | 18% |
| Diploma | 8% |
| Other Degrees | 6% |
Counter jobs you might like
Counter wage gap by degree level
According to the data, counters with a Associate degree earn more than those without, at $35,358 annually. With a Bachelor's degree, counters earn a median annual income of $34,646 compared to $33,172 for counters with an High School Diploma degree.
| Education | Salary |
|---|---|
| High School Diploma or Less | $33,172 |
| Bachelor's Degree | $34,646 |
| Some College/ Associate Degree | $35,358 |
Counter employment statistics
Most counters work for a private in the hospitality industry.
Company size where counters work
Below, you can see the size of companies where counters work.
Counter jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 12% |
| 50 - 100 employees | 13% |
| 100 - 500 employees | 19% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 26% |
| > 10,000 employees | 22% |
Counter jobs by company type
Employees with the counter job title have their preferences when it comes to working for a company. For instance, most counters prefer to work at private companies over public companies.
Counter jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 21% |
| Private | 74% |
| Government | 3% |
Counter jobs by industry
The most common industries for counters are hospitality, retail and professional.
Counter industry statistics
| Industry | Percentages |
|---|---|
| Hospitality | 23% |
| Retail | 18% |
| Professional | 9% |
| Fortune 500 | 8% |
| Technology | 6% |
| Manufacturing | 5% |
| Transportation | 4% |
| Health Care | 4% |
| Start-up | 4% |
| Media | 3% |
| Finance | 3% |
| Government | 3% |
| Internet | 2% |
| Automotive | 2% |
| Construction | 2% |
| Education | 2% |
| Pharmaceutical | 1% |
| Utilities | 1% |
| Telecommunication | 1% |
| Energy | 1% |
| Non Profits | 1% |
| Real Estate | 1% |
Counter turnover and employment statistics
Counter unemployment rate over time
The unemployment rate for counters between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Counter unemployment rate by year
| Year | Counter unemployment rate |
|---|---|
| 2010 | 14.67% |
| 2011 | 13.40% |
| 2012 | 11.95% |
| 2013 | 9.37% |
| 2014 | 7.01% |
| 2015 | 6.74% |
| 2016 | 6.41% |
| 2017 | 5.83% |
| 2018 | 6.17% |
| 2019 | 6.39% |
| 2020 | 7.74% |
| 2021 | 9.06% |
Average counter tenure
The average counter stays at their job for 1-2 years, based on the 4,328 counters resumes in Zippia's database.
Counter tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 39% |
| 1-2 years | 31% |
| 3-4 years | 11% |
| 5-7 years | 12% |
| 8-10 years | 4% |
| 11+ years | 4% |
Counter LGBT ratio compared to similar jobs
Review the percent of counters that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Counter | 3.66% | - |
| Parts Department Manager | 3.76% | 53,746 |
| Fact Checker | 5.05% | 6,858 |
| Garden Consultant | 7.10% | 13,136 |
Similar counter jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Parts Department Manager | 3.76% | 53,746 |
| Fact Checker | 5.05% | 6,858 |
| Garden Consultant | 7.10% | 13,136 |
Foreign languages spoken by counters
The most common foreign language among counters is Spanish at 62.1%. The second-most popular foreign language spoken is French at 8.6% and Chinese is the third-most popular at 4.6%.
- Spanish, 62.1%
- French, 8.6%
- Chinese, 4.6%
- Korean, 2.9%
- Mandarin, 2.9%
- Other, 18.9%
Counter languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 62.1% |
| French | 8.6% |
| Chinese | 4.6% |
| Korean | 2.9% |
| Mandarin | 2.9% |
| Other | 18.9% |
