How To Become A Counter Manager: What It Is and Career Path

What is a counter manager and how to become one

Updated January 8, 2025

3 min read

As a counter manager, your duties will vary with your line of work. However, you'll be responsible for directing the work of a team or group of assistants. Take a supermarket, for example; you'll train the new employees on the different tasks and the equipment used. Generally, your duties include processing products, packaging items, and consulting with customers. Also, you'll manage inventory and restock as needed. Additionally, you'll maintain relationships with key suppliers and vendors. Besides that, you may oversee marketing strategies to attract new clients. Counter Managers work in delis, bakeries, and cosmetics departments.

There is no formal educational requirement for this role. However, having a diploma or degree can be advantageous. Generally, you need experience as a counter assistant or in a representative role. Relevant skills include self-motivation, leadership, sales orientation, customer service, and organization. Counter managers make an average salary of $37,070 per year. It varies between $26,000 and $53,000.

ScoreCounter ManagerUS Average

Salary

3.3

Avg. Salary $42,396

Avg. Salary $59,228

Diversity

8.4

Race

American Indian and Alaska Native 0.65%

Asian 6.93%

Black or African American 8.43%

Hispanic or Latino 17.81%

Unknown 4.64%

White 61.54%

Gender

female 84.86%

male 15.14%

Age - 42

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 42

Stress Level

9.4

Stress level is very high

7.1 - high

Complexity Level

5.2

Complexity Level is intermediate

7 - challenging

Work Life Balance

4.6

Work Life balance is fair

6.4 - fair

Key steps to become a counter manager

Explore counter manager education requirements

Most common counter manager degrees

Bachelor's

47.3 %

Associate

22.9 %

High School Diploma

17.2 %

Start to develop specific counter manager skills

Skills	Percentages
Cleanliness	16.44%
Store Management	14.62%
Fragrance	14.30%
Business Results	9.28%
Customer Service	7.17%

Complete relevant counter manager training and internships

Accountants spend an average of 6-12 months on post-employment, on-the-job training. New counter managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a counter manager based on U.S. Bureau of Labor Statistics data and data from real counter manager resumes.

Gain additional counter manager certifications

Counter manager certifications can show employers you have a baseline of knowledge expected for the position. Certifications can also make you a more competitive candidate. Even if employers don't require a specific counter manager certification, having one may help you stand out relative to other applicants.

The most common certifications for counter managers include Certified Sales Professional (CSP) and Certified Manager Certification (CM).

More About Certifications

Research counter manager duties and responsibilities

Set and achieve Burberry and Nordstrom personal sales goals while supporting the goals of the team.
Manage with integrity, honesty and knowledge that promote the culture, values and mission of Nordstrom.
Manage accounts payable/receivable, administering an expansive QuickBooks database.
Assist all customers with a high level of customer service to enhance their experience using update technology and POS systems.

Prepare your counter manager resume

When your background is strong enough, you can start writing your counter manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a counter manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose From 10+ Customizable Counter Manager Resume templates

Build a professional Counter Manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Counter Manager resume.