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Become A Counter Sales Person

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Working As A Counter Sales Person

  • Interacting With Computers
  • Communicating with Persons Outside Organization
  • Getting Information
  • Selling or Influencing Others
  • Performing for or Working Directly with the Public
  • Deal with People

  • Make Decisions

  • Repetitive

  • $83,158

    Average Salary

What Does A Counter Sales Person Do

Retail sales workers include both those who sell retail merchandise, such as clothing, furniture, and cars, (called retail salespersons) and those who sell spare and replacement parts and equipment, especially car parts (called parts salespersons). Both types of workers help customers find the products they want and process customers’ payments.

Duties

Retail sales workers typically do the following:

  • Greet customers and offer them assistance
  • Recommend merchandise based on customers’ wants and needs
  • Explain the use and benefit of merchandise to customers
  • Answer customers’ questions
  • Show how merchandise works, if applicable
  • Add up customers’ total purchases and accept payment
  • Inform customers about current sales, promotions, and policies about payments and exchanges

The following are examples of types of retail sales workers:

Retail salespersons work in stores where they sell goods, such as books, cars, clothing, cosmetics, electronics, furniture, lumber, plants, shoes, and many other types of merchandise.

In addition to helping customers find and select items to buy, many retail salespersons process the payment for the sale, which typically involves operating cash registers.

After taking payment for the purchases, retail salespersons may bag or package the purchases.

Depending on the hours they work, retail salespersons may have to open or close cash registers. This includes counting the money in the register and separating charge slips, coupons, and exchange vouchers. They may also make deposits at a cash office.

For information about other workers who receive and disburse money, see the profile on cashiers.

In addition, retail salespersons may help stock shelves or racks, arrange for mailing or delivery of purchases, mark price tags, take inventory, and prepare displays.

For some retail sales jobs, particularly those involving expensive and complex items, retail sales workers need special knowledge or skills. For example, those who sell cars must be able to explain the features of various models, manufacturers’ specifications, different types of options on the car, financing available, and the details of associated warranties.

In addition, retail sales workers must recognize security risks and thefts and understand their organization’s procedures for handling thefts—procedures that may include notifying security guards or calling police.

Parts salespersons sell spare and replacement parts and equipment, especially car parts. Most work in either automotive parts stores or automobile dealerships. They take customers’ orders, inform customers of part availability and price, and take inventory.

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How To Become A Counter Sales Person

Typically, there are no formal education requirements for retail sales workers. Most receive on-the-job training, which usually lasts a few days to a few months.

Education

Although retail or parts sales positions usually have no formal education requirements, some employers prefer applicants who have a high school diploma or equivalent, especially employers who sell technical products or “big-ticket” items, such as electronics or cars.

Training

Most retail sales workers receive on-the-job training, which usually lasts a few days to a few months. In small stores, an experienced employee often trains newly hired workers. In large stores, training programs are more formal and usually conducted over several days.

During training sessions, topics often include customer service, security, the store’s policies and procedures, and how to operate the cash register.

Depending on the type of product they are selling, employees may be given additional specialized training. For example, salespersons working in cosmetics get instruction on the types of products the store offers and for whom the cosmetics would be most beneficial. Likewise, those who sell computers may be instructed on the technical differences between computer products.

Because providing exceptional service to customers is a priority for many employers, employees often get periodic training to update and refine their skills.

Advancement

Retail sales workers typically have opportunities to advance to supervisory or managerial positions. Some employers want candidates for managerial positions to have a college degree.

As sales workers gain experience and seniority, they often move into positions that have greater responsibility and may be given their choice of departments in which to work. This opportunity often means moving to positions with higher potential earnings and commissions. The highest earnings potential usually involves selling “big-ticket” items—such as cars, jewelry, furniture, and electronics. These positions often require workers with extensive knowledge of the product and an excellent talent for persuasion.

Important Qualities

Customer-service skills. Retail sales workers must be responsive to the wants and needs of customers. They should explain the product options available to customers and make appropriate recommendations.

Interpersonal skills. A friendly and outgoing personality is important for these workers because the job requires almost constant interaction with people. 

Math skills. Retail sales workers must have the ability to calculate price totals, discounts, and change owed to customers.

Persistence. A large number of attempted sales may not be successful, so sales workers should not be discouraged easily. They must start each new sales attempt with a positive attitude.

Selling skills. Retail sales workers must be persuasive when interacting with customers. They must clearly and effectively explain the benefits of the merchandise.

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Counter Sales Person jobs

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Counter Sales Person Career Paths

Counter Sales Person
Branch Manager General Manager
Account Manager
5 Yearsyrs
Service Technician Service Manager General Manager
Area Manager
7 Yearsyrs
Service Advisor Driver Night Auditor
Assistant General Manager
5 Yearsyrs
Maintenance Technician Field Service Technician Service Manager
Branch Manager
6 Yearsyrs
Service Technician Maintenance Supervisor Operations Manager
Business Manager
7 Yearsyrs
Outside Sales Sales Manager General Manager
District Manager
7 Yearsyrs
General Manager Account Executive
District Sales Manager
7 Yearsyrs
Parts Manager Service Manager
General Manager
7 Yearsyrs
Branch Manager Account Executive Sales Manager
General Sales Manager
8 Yearsyrs
Service Advisor Delivery Driver Sales Consultant
Internet Sales Manager
6 Yearsyrs
Sales Manager District Manager
Market Manager
7 Yearsyrs
Inside Sales Engineer Account Manager Operations Manager
Operations Director
9 Yearsyrs
Parts Manager Service Advisor Service Manager
Operations Manager
7 Yearsyrs
Maintenance Technician Maintenance Manager Operations Manager
Purchasing Manager
9 Yearsyrs
Service Manager Branch Manager Account Manager
Sales Account Manager
6 Yearsyrs
General Manager Sales Consultant Sales Manager
Sales And Marketing Manager
6 Yearsyrs
Inside Sales Engineer Outside Sales
Sales Manager
5 Yearsyrs
Outside Sales Account Manager Account Executive
Territory Manager
7 Yearsyrs
Service Manager General Manager Account Executive
Territory Sales Manager
7 Yearsyrs
Sales Manager Specialist Warehouse Associate
Warehouse Manager
5 Yearsyrs
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Average Length of Employment
Parts Person 3.2 years
Parts Sales Person 2.6 years
Counter Person 2.5 years
Sales Person 2.2 years
Sales Assoc 2.1 years
Sales Assistant 2.0 years
Sales Clerk 2.0 years
Sales Associate 1.6 years
Counter Associate 1.6 years
Counter 1.6 years
Top Employers Before
Cashier 6.4%
Manager 6.2%
Mechanic 4.6%
Driver 4.2%
Technician 3.6%
Internship 3.1%
Supervisor 2.8%
Top Employers After
Cashier 6.1%
Manager 5.2%
Driver 4.3%
Technician 3.9%
Owner 3.8%

Counter Sales Person Demographics

Gender

Male

76.1%

Female

22.8%

Unknown

1.1%
Ethnicity

White

81.4%

Hispanic or Latino

11.2%

Asian

5.6%

Unknown

1.3%

Black or African American

0.5%
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Languages Spoken

Spanish

71.2%

French

5.8%

Carrier

3.8%

Arabic

3.8%

Portuguese

1.9%

Indonesian

1.9%

Dutch

1.9%

Chinese

1.9%

Hebrew

1.9%

Cantonese

1.9%

Japanese

1.9%

Russian

1.9%
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Counter Sales Person Education

Schools

University of Phoenix

13.3%

Austin Community College

7.1%

Ashford University

6.2%

Trident Technical College

5.3%

Universal Technical Institute

5.3%

Hinds Community College

5.3%

Northern Virginia Community College

5.3%

Western Washington University

4.4%

Odessa College

4.4%

Kirkwood Community College

4.4%

Suffolk County Community College

4.4%

Midlands Technical College

4.4%

Sam Houston State University

4.4%

Kaplan University

4.4%

Hudson Valley Community College

3.5%

Illinois State University

3.5%

Troy University

3.5%

Pennsylvania State University

3.5%

Bristol Community College

3.5%

Houston Community College

3.5%
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Majors

Business

25.4%

Automotive Technology

10.8%

General Studies

9.2%

Accounting

5.4%

Computer Science

5.1%

Criminal Justice

5.0%

Psychology

4.1%

Management

3.8%

Education

3.7%

Communication

3.3%

Electrical Engineering Technology

2.8%

Marketing

2.7%

Heating And Air Conditioning

2.7%

General Sales

2.7%

Electrical Engineering

2.4%

English

2.4%

Precision Metal Working

2.3%

Nursing

2.1%

Graphic Design

2.1%

Information Technology

2.0%
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Degrees

Other

45.4%

Bachelors

23.0%

Associate

19.2%

Certificate

6.0%

Diploma

3.3%

Masters

2.4%

License

0.4%

Doctorate

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills for A Counter Sales Person

ReplacementPartsCustomerServiceSkillsDeliveryTrucksAutoPartsCustomerOrdersInventoryControlSalesCounterSpecialOrderItemsHvacPhoneCallsWarrantyComputerSystemCustomerSatisfactionTelephoneOrdersDataEntryInventoryManagementPartsCounterComputerSkillsCustomerRelationsPartsSales

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Top Counter Sales Person Skills

  1. Replacement Parts
  2. Customer Service Skills
  3. Delivery Trucks
You can check out examples of real life uses of top skills on resumes here:
  • Determine replacement parts required, according to inspections of old parts, customer requests, or customers' descriptions of malfunctions.
  • Retail experience and excellent customer service skills.
  • Unload incoming delivery trucks and stock the warehouse with merchandise.
  • Inventory Plan-o-grams, stock, Processing parts orders, and Dispatched deliveries for auto parts runs.
  • Counter Sales, customer orders / special orders.

Top Counter Sales Person Employers