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Become A Counter Sales Representative

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Working As A Counter Sales Representative

  • Performing for or Working Directly with the Public
  • Selling or Influencing Others
  • Getting Information
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Persons Outside Organization
  • Deal with People

  • Unpleasant/Angry People

  • $83,158

    Average Salary

What Does A Counter Sales Representative Do

Retail sales workers include both those who sell retail merchandise, such as clothing, furniture, and cars, (called retail salespersons) and those who sell spare and replacement parts and equipment, especially car parts (called parts salespersons). Both types of workers help customers find the products they want and process customers’ payments.

Duties

Retail sales workers typically do the following:

  • Greet customers and offer them assistance
  • Recommend merchandise based on customers’ wants and needs
  • Explain the use and benefit of merchandise to customers
  • Answer customers’ questions
  • Show how merchandise works, if applicable
  • Add up customers’ total purchases and accept payment
  • Inform customers about current sales, promotions, and policies about payments and exchanges

The following are examples of types of retail sales workers:

Retail salespersons work in stores where they sell goods, such as books, cars, clothing, cosmetics, electronics, furniture, lumber, plants, shoes, and many other types of merchandise.

In addition to helping customers find and select items to buy, many retail salespersons process the payment for the sale, which typically involves operating cash registers.

After taking payment for the purchases, retail salespersons may bag or package the purchases.

Depending on the hours they work, retail salespersons may have to open or close cash registers. This includes counting the money in the register and separating charge slips, coupons, and exchange vouchers. They may also make deposits at a cash office.

For information about other workers who receive and disburse money, see the profile on cashiers.

In addition, retail salespersons may help stock shelves or racks, arrange for mailing or delivery of purchases, mark price tags, take inventory, and prepare displays.

For some retail sales jobs, particularly those involving expensive and complex items, retail sales workers need special knowledge or skills. For example, those who sell cars must be able to explain the features of various models, manufacturers’ specifications, different types of options on the car, financing available, and the details of associated warranties.

In addition, retail sales workers must recognize security risks and thefts and understand their organization’s procedures for handling thefts—procedures that may include notifying security guards or calling police.

Parts salespersons sell spare and replacement parts and equipment, especially car parts. Most work in either automotive parts stores or automobile dealerships. They take customers’ orders, inform customers of part availability and price, and take inventory.

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How To Become A Counter Sales Representative

Typically, there are no formal education requirements for retail sales workers. Most receive on-the-job training, which usually lasts a few days to a few months.

Education

Although retail or parts sales positions usually have no formal education requirements, some employers prefer applicants who have a high school diploma or equivalent, especially employers who sell technical products or “big-ticket” items, such as electronics or cars.

Training

Most retail sales workers receive on-the-job training, which usually lasts a few days to a few months. In small stores, an experienced employee often trains newly hired workers. In large stores, training programs are more formal and usually conducted over several days.

During training sessions, topics often include customer service, security, the store’s policies and procedures, and how to operate the cash register.

Depending on the type of product they are selling, employees may be given additional specialized training. For example, salespersons working in cosmetics get instruction on the types of products the store offers and for whom the cosmetics would be most beneficial. Likewise, those who sell computers may be instructed on the technical differences between computer products.

Because providing exceptional service to customers is a priority for many employers, employees often get periodic training to update and refine their skills.

Advancement

Retail sales workers typically have opportunities to advance to supervisory or managerial positions. Some employers want candidates for managerial positions to have a college degree.

As sales workers gain experience and seniority, they often move into positions that have greater responsibility and may be given their choice of departments in which to work. This opportunity often means moving to positions with higher potential earnings and commissions. The highest earnings potential usually involves selling “big-ticket” items—such as cars, jewelry, furniture, and electronics. These positions often require workers with extensive knowledge of the product and an excellent talent for persuasion.

Important Qualities

Customer-service skills. Retail sales workers must be responsive to the wants and needs of customers. They should explain the product options available to customers and make appropriate recommendations.

Interpersonal skills. A friendly and outgoing personality is important for these workers because the job requires almost constant interaction with people. 

Math skills. Retail sales workers must have the ability to calculate price totals, discounts, and change owed to customers.

Persistence. A large number of attempted sales may not be successful, so sales workers should not be discouraged easily. They must start each new sales attempt with a positive attitude.

Selling skills. Retail sales workers must be persuasive when interacting with customers. They must clearly and effectively explain the benefits of the merchandise.

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Counter Sales Representative jobs

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Counter Sales Representative Demographics

Gender

Male

57.4%

Female

41.2%

Unknown

1.4%
Ethnicity

White

77.6%

Hispanic or Latino

12.5%

Asian

7.2%

Unknown

2.0%

Black or African American

0.7%
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Languages Spoken

Spanish

41.2%

French

14.7%

Portuguese

5.9%

Hindi

5.9%

Serbian

2.9%

Dutch

2.9%

Chinese

2.9%

German

2.9%

Cantonese

2.9%

Japanese

2.9%

Gujarati

2.9%

Mandarin

2.9%

Arabic

2.9%

Tongan

2.9%

Italian

2.9%
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Counter Sales Representative Education

Schools

University of Phoenix

18.8%

Temple University

6.3%

Cuyahoga Community College

6.3%

Anne Arundel Community College

6.3%

Del Mar College

4.7%

University of Akron

4.7%

University of Central Oklahoma

4.7%

University of South Alabama

4.7%

Erie Community College

4.7%

Universal Technical Institute

4.7%

Saint John Fisher College

4.7%

California State University - Dominguez Hills

4.7%

Baton Rouge Community College

3.1%

Illinois State University

3.1%

Mississippi College

3.1%

Brooklyn College of the City University of New York

3.1%

Fresno City College

3.1%

Texas Tech University

3.1%

New York University

3.1%

University of Northern Iowa

3.1%
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Majors

Business

26.2%

Communication

7.3%

General Studies

6.2%

Marketing

5.8%

Health Care Administration

5.5%

Accounting

5.5%

Management

5.1%

Biology

3.6%

Criminal Justice

3.6%

Psychology

3.6%

Automotive Technology

3.3%

Liberal Arts

3.3%

Computer Information Systems

3.3%

Computer Science

2.9%

Education

2.9%

Nursing

2.5%

Political Science

2.5%

Medical Assisting Services

2.5%

Hospitality Management

2.2%

General Sales

2.2%
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Degrees

Other

40.5%

Bachelors

33.0%

Associate

14.5%

Certificate

4.7%

Masters

4.5%

Diploma

2.2%

License

0.4%

Doctorate

0.2%
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Top Skills for A Counter Sales Representative

OutstandingCustomerServiceAutoPartsCounterSalesCarRentalsMonthlySalesGoalsProcessCustomerRentalsCustomerIssuesHertzOptionalServicesPersonalSalesGoalsAncillaryProductsSalesEnvironmentCoreProductsRevenueMaximizationInventoryControlFuelOptionsEmphasisAdditionalProductsVehicleUpgradesCustomerOrders

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Top Counter Sales Representative Skills

  1. Outstanding Customer Service
  2. Auto Parts
  3. Counter Sales
You can check out examples of real life uses of top skills on resumes here:
  • Provided outstanding customer service and built relationships with customers.
  • Worked parts counter selling auto parts, electrical and plumbing parts.
  • Coordinated and trained other counter sales representative staff.
  • Manage and process customer car rentals and returns in a timely professional manner.
  • Key Achievements Highest percentage of approved labor claims Top monthly existing customer sales increase Exceed new customer monthly sales goals

Top Counter Sales Representative Employers

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Counter Sales Representative Videos

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