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Job outlook for counter sales representatives in the United States
Counter sales representative job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected counter sales representative job growth rate is 4% from 2018-2028.
About 63,300 new jobs for counter sales representatives are projected over the next decade.
Counter sales representative salaries have increased 21% for counter sales representatives in the last 5 years.
There are over 8,405 counter sales representatives currently employed in the United States.
There are 183,752 active counter sales representative job openings in the US.
The average counter sales representative salary is $33,527.
Are counter sales representative jobs in demand?
Counter sales representative job and salary trends over time
Counter sales representative jobs over time
Counter sales representative job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 8,405 | 0.00% |
| 2020 | 8,329 | 0.00% |
| 2019 | 9,308 | 0.00% |
| 2018 | 9,650 | 0.00% |
| 2017 | 10,076 | 0.00% |
Average counter sales representative salary over time
Counter sales representative salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $33,527 | $16.12 | +7.1% |
| 2024 | $31,300 | $15.05 | +5.6% |
| 2023 | $29,638 | $14.25 | +5.7% |
| 2022 | $28,042 | $13.48 | +1.1% |
| 2021 | $27,749 | $13.34 | +4.5% |
Counter sales representative jobs by state
Most common states for counter sales representatives
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Rhode Island | 1,059,639 | 370 | 35% |
| 2 | Massachusetts | 6,859,819 | 1,887 | 28% |
| 3 | Vermont | 623,657 | 172 | 28% |
| 4 | Pennsylvania | 12,805,537 | 3,438 | 27% |
| 5 | New Jersey | 9,005,644 | 2,387 | 27% |
| 6 | District of Columbia | 693,972 | 185 | 27% |
| 7 | Montana | 1,050,493 | 262 | 25% |
| 8 | Oregon | 4,142,776 | 1,001 | 24% |
| 9 | Utah | 3,101,833 | 736 | 24% |
| 10 | Ohio | 11,658,609 | 2,645 | 23% |
| 11 | New Hampshire | 1,342,795 | 309 | 23% |
| 12 | Iowa | 3,145,711 | 707 | 22% |
| 13 | Nebraska | 1,920,076 | 417 | 22% |
| 14 | Minnesota | 5,576,606 | 1,171 | 21% |
| 15 | Connecticut | 3,588,184 | 764 | 21% |
| 16 | Delaware | 961,939 | 203 | 21% |
| 17 | Wisconsin | 5,795,483 | 1,173 | 20% |
| 18 | Maryland | 6,052,177 | 1,121 | 19% |
| 19 | Kansas | 2,913,123 | 548 | 19% |
| 20 | Idaho | 1,716,943 | 329 | 19% |
Most common cities for counter sales representatives
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Tooele | 4 | 12% | $29,884 |
| 2 | Bowling Green | 5 | 8% | $34,666 |
| 3 | Dublin | 4 | 7% | $40,947 |
| 4 | Santa Clara | 5 | 4% | $41,091 |
| 5 | Peoria | 4 | 4% | $31,504 |
| 6 | Des Moines | 4 | 2% | $29,116 |
| 7 | Montgomery | 4 | 2% | $30,961 |
| 8 | Detroit | 7 | 1% | $32,822 |
| 9 | Denver | 5 | 1% | $34,735 |
| 10 | Indianapolis | 5 | 1% | $27,100 |
| 11 | Miami | 5 | 1% | $31,544 |
| 12 | Seattle | 4 | 1% | $36,963 |
| 13 | Tampa | 4 | 1% | $31,607 |
| 14 | Tucson | 4 | 1% | $36,815 |
| 15 | Los Angeles | 5 | 0% | $40,408 |
| 16 | Phoenix | 5 | 0% | $36,947 |
| 17 | Chicago | 4 | 0% | $32,214 |
| 18 | San Diego | 4 | 0% | $39,944 |
| 19 | San Jose | 4 | 0% | $41,062 |
Counter Sales Representative job outlook: Expert opinions
Our panel of counter sales representative experts
University of Maryland - College Park
University of Southern Mississippi
Southern Illinois University Edwardsville
University of Maryland - College Park
What Counter Sales Representative skills would you recommend for someone trying to advance their career?
Dr. Kathleen Kelly: Maximizing your salary potential requires research, flexibility, and being your best advocate.
What general advice would you give to a Counter Sales Representative?
Kevin Buckley: The biggest factor in earning potential is performance - salespeople get paid based on their ability to hit and exceed quotas through revenue generation. With a sales career, you have a lot of control over earnings. My advice is to be metrics-driven and have a plan to intentionally grow your sales skills through training, mentors, and personal development. Build a reputation for consistent over-achievement. It's also important to do research and understand typical compensation benchmarks. Some may offer higher base pay, while others offer more earnings leverage through aggressive commission/bonus structures.
E. Duff Wrobbel Ph.D.
ChairSouthern Illinois University Edwardsville
Communication And Media Studies
What Counter Sales Representative skills would you recommend for someone trying to advance their career?
E. Duff Wrobbel Ph.D.: All things social media are important, and so writing skills still matter.
What will help Counter Sales Representatives increase their earning potential?
E. Duff Wrobbel Ph.D.: With this major, probably the best salaries are from sales jobs, which many people shy away from because they think only of hustling used cars, but sales can be very good work.
What Counter Sales Representative skills would you recommend for someone trying to advance their career?
Hank Boyd: With the looming prospects of AI, soft skills will reign supreme in sales. While at
first blush it might seem counterintuitive in that product knowledge used to be cardinal
skill, today's salesforce relies heavily on networking. Numerous academic papers lend
credence to this idea. Great people skills often trump wonkish knowledge about the
product line.
As we wade further into the 21st Century, environmental scanning (or better yet
the innate ability to read prospects) will remain pivotal. Exceptional salespeople
instinctively scan a prospective client's office noticing all the trappings. They are trying to find something they can comment upon, by doing so they can establish common
ground. Once a connection is forged, salespeople move out of the box of being pesky
interlopers into becoming valued associates.
Lastly, if you decide to embark on a career in sales never forget the tried-and-
true axiom of ABC - always be closing. This phrase means having the gumption to ask
for the business. While sales recruits might have congenial and bubbly personalities, if
they cannot look the prospect in the eye and ask for the business, they ought to find
another profession.