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Country manager vs branch manager

The differences between country managers and branch managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a country manager, becoming a branch manager takes usually requires 6-8 years. Additionally, a country manager has an average salary of $99,341, which is higher than the $56,291 average annual salary of a branch manager.

The top three skills for a country manager include logistics, business development and business strategy. The most important skills for a branch manager are customer satisfaction, business development, and branch management.

Country manager vs branch manager overview

Country ManagerBranch Manager
Yearly salary$99,341$56,291
Hourly rate$47.76$27.06
Growth rate6%17%
Number of jobs309,722333,883
Job satisfaction--
Most common degreeBachelor's Degree, 59%Bachelor's Degree, 65%
Average age4446
Years of experience68

What does a country manager do?

A Country Manager oversees a company's operations in a different region or country, ensuring corporate expansions run smoothly and efficiently. They are responsible for establishing objectives and guidelines, conducting market research and analysis to find international business and client opportunities, developing strategic plans for revenue growth and brand awareness, and monitoring sales, generating progress reports regularly. Should there be conflicts or issues, it is also their responsibility to resolve them right away. Moreover, a Country Manager leads and encourages staff to reach goals while implementing the company's standards and policies.

What does a branch manager do?

Branch managers oversee the company's field office. This position is usually present in industries such as banking and food service. Branch managers are responsible for all aspects of the branch operations, including, but not limited to, finances, marketing, quality control, and human resources. They ensure that the goals of the branch are met in the most efficient way possible. They balance the needs of both the organization and the employees in the department. Branch managers are also expected to have a hand in training the employees to be useful members of the organization.

Country manager vs branch manager salary

Country managers and branch managers have different pay scales, as shown below.

Country ManagerBranch Manager
Average salary$99,341$56,291
Salary rangeBetween $56,000 And $173,000Between $39,000 And $80,000
Highest paying CityNew York, NYOakland, CA
Highest paying stateNew YorkAlaska
Best paying companyGenentechFNB
Best paying industryEnergyProfessional

Differences between country manager and branch manager education

There are a few differences between a country manager and a branch manager in terms of educational background:

Country ManagerBranch Manager
Most common degreeBachelor's Degree, 59%Bachelor's Degree, 65%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaStanford University

Country manager vs branch manager demographics

Here are the differences between country managers' and branch managers' demographics:

Country ManagerBranch Manager
Average age4446
Gender ratioMale, 85.6% Female, 14.4%Male, 59.8% Female, 40.2%
Race ratioBlack or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.2% Asian, 6.4% White, 67.5% American Indian and Alaska Native, 0.5%Black or African American, 8.0% Unknown, 4.1% Hispanic or Latino, 15.4% Asian, 7.8% White, 64.3% American Indian and Alaska Native, 0.3%
LGBT Percentage10%11%

Differences between country manager and branch manager duties and responsibilities

Country manager example responsibilities.

  • Achieve 3pp in EBITDA growth from 2015 and 9pp vs budget.
  • Manage Striderite's offshore sourcing operations in the Caribbean.
  • Manage two to four grants annually, totaling 1-2 million USD each year.
  • Manage billing, payroll, and other necessary fix and variable costs, maintaining profit growth year to year.
  • Lead internal risk management processes of all in-country associate parties, including final assessments/decisions.
  • Support search engine marketing (SEM) and search engine optimization (SEO) campaigns.
  • Show more

Branch manager example responsibilities.

  • Manage and coordinate a high volume sales pipeline from beginning to closing while ensuring all RESPA regulations are met.
  • Warehouse operations plus office duties, A/P, A/R.
  • Support A/R, A/P, and provide data analyzation from 12 branches to assist with annual budgeting projections/forecasting.
  • Provide leadership for sales, customer service, operations, compliance, and ethics as branch manager of an in-store branch.
  • Educate staff in areas of bank secrecy, bank regulations, and internal audit policy.
  • Train agents and managers using office generate PowerPoint presentations, company flip charts and training videos.
  • Show more

Country manager vs branch manager skills

Common country manager skills
  • Logistics, 13%
  • Business Development, 9%
  • Business Strategy, 8%
  • Product Development, 7%
  • Revenue Growth, 6%
  • Human Resources, 4%
Common branch manager skills
  • Customer Satisfaction, 8%
  • Business Development, 7%
  • Branch Management, 5%
  • Human Resources, 5%
  • Financial Statements, 5%
  • Performance Management, 4%

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