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Country manager vs director of sales

The differences between country managers and directors of sales can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a country manager, becoming a director of sales takes usually requires 6-8 years. Additionally, a director of sales has an average salary of $111,068, which is higher than the $99,341 average annual salary of a country manager.

The top three skills for a country manager include logistics, business development and business strategy. The most important skills for a director of sales are sales process, customer service, and customer satisfaction.

Country manager vs director of sales overview

Country ManagerDirector Of Sales
Yearly salary$99,341$111,068
Hourly rate$47.76$53.40
Growth rate6%5%
Number of jobs309,72291,891
Job satisfaction--
Most common degreeBachelor's Degree, 59%Bachelor's Degree, 77%
Average age4446
Years of experience68

What does a country manager do?

A Country Manager oversees a company's operations in a different region or country, ensuring corporate expansions run smoothly and efficiently. They are responsible for establishing objectives and guidelines, conducting market research and analysis to find international business and client opportunities, developing strategic plans for revenue growth and brand awareness, and monitoring sales, generating progress reports regularly. Should there be conflicts or issues, it is also their responsibility to resolve them right away. Moreover, a Country Manager leads and encourages staff to reach goals while implementing the company's standards and policies.

What does a director of sales do?

A sales director is responsible for managing the sales operation of the team, ensuring that members comply with the sales strategies and procedures in meeting sales goals. Sales directors' duties include maintaining consistency of sales targets, providing reports and important updates for sales improvement, managing customers' inquiries and resolving complaints, launching new services to expand product offers, researching the current market trends, and improving sales plans. A sales director must have excellent leadership and decision-making skills to support and acknowledge the team's best efforts.

Country manager vs director of sales salary

Country managers and directors of sales have different pay scales, as shown below.

Country ManagerDirector Of Sales
Average salary$99,341$111,068
Salary rangeBetween $56,000 And $173,000Between $73,000 And $168,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateNew YorkNew York
Best paying companyGenentechMayo Clinic
Best paying industryEnergyFinance

Differences between country manager and director of sales education

There are a few differences between a country manager and a director of sales in terms of educational background:

Country ManagerDirector Of Sales
Most common degreeBachelor's Degree, 59%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Southern California

Country manager vs director of sales demographics

Here are the differences between country managers' and directors of sales' demographics:

Country ManagerDirector Of Sales
Average age4446
Gender ratioMale, 85.6% Female, 14.4%Male, 69.4% Female, 30.6%
Race ratioBlack or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.2% Asian, 6.4% White, 67.5% American Indian and Alaska Native, 0.5%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between country manager and director of sales duties and responsibilities

Country manager example responsibilities.

  • Achieve 3pp in EBITDA growth from 2015 and 9pp vs budget.
  • Manage Striderite's offshore sourcing operations in the Caribbean.
  • Manage two to four grants annually, totaling 1-2 million USD each year.
  • Manage billing, payroll, and other necessary fix and variable costs, maintaining profit growth year to year.
  • Lead internal risk management processes of all in-country associate parties, including final assessments/decisions.
  • Support search engine marketing (SEM) and search engine optimization (SEO) campaigns.
  • Show more

Director of sales example responsibilities.

  • Lead the OEM business transformation.
  • Manage projects & action items for EVP.
  • Manage during periods of dynamic challenge and change relative to start-up, turnaround and revitalization situations.
  • Manage relationships with toll manufacturers and logistics providers to exceed cost reduction and inventory turn targets.
  • Cultivate and manage business relationships with wholesale distributors creating positive impact for newsstand product sell at retail.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
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Country manager vs director of sales skills

Common country manager skills
  • Logistics, 13%
  • Business Development, 9%
  • Business Strategy, 8%
  • Product Development, 7%
  • Revenue Growth, 6%
  • Human Resources, 4%
Common director of sales skills
  • Sales Process, 7%
  • Customer Service, 7%
  • Customer Satisfaction, 6%
  • Sales Management, 6%
  • Healthcare, 5%
  • CRM, 4%

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