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The differences between country managers and general managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a country manager and a general manager. Additionally, a country manager has an average salary of $99,341, which is higher than the $71,581 average annual salary of a general manager.
The top three skills for a country manager include logistics, business development and business strategy. The most important skills for a general manager are customer service, cleanliness, and food safety.
| Country Manager | General Manager | |
| Yearly salary | $99,341 | $71,581 |
| Hourly rate | $47.76 | $34.41 |
| Growth rate | 6% | 6% |
| Number of jobs | 309,722 | 442,690 |
| Job satisfaction | - | 4.25 |
| Most common degree | Bachelor's Degree, 59% | Bachelor's Degree, 56% |
| Average age | 44 | 44 |
| Years of experience | 6 | 6 |
A Country Manager oversees a company's operations in a different region or country, ensuring corporate expansions run smoothly and efficiently. They are responsible for establishing objectives and guidelines, conducting market research and analysis to find international business and client opportunities, developing strategic plans for revenue growth and brand awareness, and monitoring sales, generating progress reports regularly. Should there be conflicts or issues, it is also their responsibility to resolve them right away. Moreover, a Country Manager leads and encourages staff to reach goals while implementing the company's standards and policies.
A general manager is responsible for handling the overall operations in the business. General managers manage the staff tasks efficiently, monitor the productivity and efficiency of the work environment, implement new strategies to improve the business performance, recognize the team's best efforts, and effective allocation of budget resources. A general manager must have excellent communication, decision-making, and critical-thinking skills to identify areas of improvement in handling customer complaints, connecting with vendors and other lines of businesses that will direct the company towards its successful objectives.
Country managers and general managers have different pay scales, as shown below.
| Country Manager | General Manager | |
| Average salary | $99,341 | $71,581 |
| Salary range | Between $56,000 And $173,000 | Between $40,000 And $126,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New York | Hawaii |
| Best paying company | Genentech | NVIDIA |
| Best paying industry | Energy | Manufacturing |
There are a few differences between a country manager and a general manager in terms of educational background:
| Country Manager | General Manager | |
| Most common degree | Bachelor's Degree, 59% | Bachelor's Degree, 56% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between country managers' and general managers' demographics:
| Country Manager | General Manager | |
| Average age | 44 | 44 |
| Gender ratio | Male, 85.6% Female, 14.4% | Male, 70.7% Female, 29.3% |
| Race ratio | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.2% Asian, 6.4% White, 67.5% American Indian and Alaska Native, 0.5% | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 10% |