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Country manager vs general manager

The differences between country managers and general managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a country manager and a general manager. Additionally, a country manager has an average salary of $99,341, which is higher than the $71,581 average annual salary of a general manager.

The top three skills for a country manager include logistics, business development and business strategy. The most important skills for a general manager are customer service, cleanliness, and food safety.

Country manager vs general manager overview

Country ManagerGeneral Manager
Yearly salary$99,341$71,581
Hourly rate$47.76$34.41
Growth rate6%6%
Number of jobs309,722442,690
Job satisfaction-4.25
Most common degreeBachelor's Degree, 59%Bachelor's Degree, 56%
Average age4444
Years of experience66

What does a country manager do?

A Country Manager oversees a company's operations in a different region or country, ensuring corporate expansions run smoothly and efficiently. They are responsible for establishing objectives and guidelines, conducting market research and analysis to find international business and client opportunities, developing strategic plans for revenue growth and brand awareness, and monitoring sales, generating progress reports regularly. Should there be conflicts or issues, it is also their responsibility to resolve them right away. Moreover, a Country Manager leads and encourages staff to reach goals while implementing the company's standards and policies.

What does a general manager do?

A general manager is responsible for handling the overall operations in the business. General managers manage the staff tasks efficiently, monitor the productivity and efficiency of the work environment, implement new strategies to improve the business performance, recognize the team's best efforts, and effective allocation of budget resources. A general manager must have excellent communication, decision-making, and critical-thinking skills to identify areas of improvement in handling customer complaints, connecting with vendors and other lines of businesses that will direct the company towards its successful objectives.

Country manager vs general manager salary

Country managers and general managers have different pay scales, as shown below.

Country ManagerGeneral Manager
Average salary$99,341$71,581
Salary rangeBetween $56,000 And $173,000Between $40,000 And $126,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateNew YorkHawaii
Best paying companyGenentechNVIDIA
Best paying industryEnergyManufacturing

Differences between country manager and general manager education

There are a few differences between a country manager and a general manager in terms of educational background:

Country ManagerGeneral Manager
Most common degreeBachelor's Degree, 59%Bachelor's Degree, 56%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Country manager vs general manager demographics

Here are the differences between country managers' and general managers' demographics:

Country ManagerGeneral Manager
Average age4444
Gender ratioMale, 85.6% Female, 14.4%Male, 70.7% Female, 29.3%
Race ratioBlack or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.2% Asian, 6.4% White, 67.5% American Indian and Alaska Native, 0.5%Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5%
LGBT Percentage10%10%

Differences between country manager and general manager duties and responsibilities

Country manager example responsibilities.

  • Achieve 3pp in EBITDA growth from 2015 and 9pp vs budget.
  • Manage Striderite's offshore sourcing operations in the Caribbean.
  • Manage two to four grants annually, totaling 1-2 million USD each year.
  • Manage billing, payroll, and other necessary fix and variable costs, maintaining profit growth year to year.
  • Lead internal risk management processes of all in-country associate parties, including final assessments/decisions.
  • Support search engine marketing (SEM) and search engine optimization (SEO) campaigns.
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General manager example responsibilities.

  • Generate positive EBITDA and improve cash flow by managing costs and inventory.
  • Manage all recruiting and training efforts, and develop systems to track ROI comparison results.
  • Work as a FOH AGM and train to manage all staff functions including training, hiring, food and labor controls.
  • Develop yearly budget for multiple hotels that include revenue, labor, fix and variable costs to achieve overall EBITDA goal.
  • Task primarily with building logistics infrastructure, managing operational expenses, and supporting start up strategies.
  • Train and manage FOH staff and improve overall quality, organization and professionalism of restaurant and bakery.
  • Show more

Country manager vs general manager skills

Common country manager skills
  • Logistics, 13%
  • Business Development, 9%
  • Business Strategy, 8%
  • Product Development, 7%
  • Revenue Growth, 6%
  • Human Resources, 4%
Common general manager skills
  • Customer Service, 20%
  • Cleanliness, 18%
  • Food Safety, 7%
  • Guest Service, 4%
  • Payroll, 4%
  • Math, 4%

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