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The differences between country managers and sales managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a country manager, becoming a sales manager takes usually requires 6-8 years. Additionally, a country manager has an average salary of $99,341, which is higher than the $73,952 average annual salary of a sales manager.
The top three skills for a country manager include logistics, business development and business strategy. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.
| Country Manager | Sales Manager | |
| Yearly salary | $99,341 | $73,952 |
| Hourly rate | $47.76 | $35.55 |
| Growth rate | 6% | 5% |
| Number of jobs | 309,722 | 119,066 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 59% | Bachelor's Degree, 63% |
| Average age | 44 | 46 |
| Years of experience | 6 | 8 |
A Country Manager oversees a company's operations in a different region or country, ensuring corporate expansions run smoothly and efficiently. They are responsible for establishing objectives and guidelines, conducting market research and analysis to find international business and client opportunities, developing strategic plans for revenue growth and brand awareness, and monitoring sales, generating progress reports regularly. Should there be conflicts or issues, it is also their responsibility to resolve them right away. Moreover, a Country Manager leads and encourages staff to reach goals while implementing the company's standards and policies.
Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.
Country managers and sales managers have different pay scales, as shown below.
| Country Manager | Sales Manager | |
| Average salary | $99,341 | $73,952 |
| Salary range | Between $56,000 And $173,000 | Between $42,000 And $129,000 |
| Highest paying City | New York, NY | Jersey City, NJ |
| Highest paying state | New York | New Jersey |
| Best paying company | Genentech | Capgemini |
| Best paying industry | Energy | - |
There are a few differences between a country manager and a sales manager in terms of educational background:
| Country Manager | Sales Manager | |
| Most common degree | Bachelor's Degree, 59% | Bachelor's Degree, 63% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Southern California |
Here are the differences between country managers' and sales managers' demographics:
| Country Manager | Sales Manager | |
| Average age | 44 | 46 |
| Gender ratio | Male, 85.6% Female, 14.4% | Male, 68.7% Female, 31.3% |
| Race ratio | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.2% Asian, 6.4% White, 67.5% American Indian and Alaska Native, 0.5% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |