Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Job outlook for country managers in the United States
Are country manager jobs in demand?
Country manager job and salary trends over time
Country manager jobs over time
Country manager job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 1,319 | 0.00% |
| 2020 | 1,038 | 0.00% |
| 2019 | 1,061 | 0.00% |
| 2018 | 1,012 | 0.00% |
| 2017 | 978 | 0.00% |
Average country manager salary over time
Country manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $99,341 | $47.76 | +2.8% |
| 2024 | $96,590 | $46.44 | --0.1% |
| 2023 | $96,734 | $46.51 | +0.5% |
| 2022 | $96,236 | $46.27 | +1.1% |
| 2021 | $95,182 | $45.76 | +1.6% |
Country manager jobs by state
Most common states for country managers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 478 | 69% |
| 2 | Massachusetts | 6,859,819 | 2,773 | 40% |
| 3 | New Hampshire | 1,342,795 | 511 | 38% |
| 4 | Virginia | 8,470,020 | 2,954 | 35% |
| 5 | Minnesota | 5,576,606 | 1,968 | 35% |
| 6 | Indiana | 6,666,818 | 2,108 | 32% |
| 7 | Georgia | 10,429,379 | 3,265 | 31% |
| 8 | Maryland | 6,052,177 | 1,857 | 31% |
| 9 | Alabama | 4,874,747 | 1,520 | 31% |
| 10 | Delaware | 961,939 | 300 | 31% |
| 11 | Tennessee | 6,715,984 | 1,984 | 30% |
| 12 | Oregon | 4,142,776 | 1,234 | 30% |
| 13 | North Dakota | 755,393 | 222 | 29% |
| 14 | Illinois | 12,802,023 | 3,636 | 28% |
| 15 | North Carolina | 10,273,419 | 2,903 | 28% |
| 16 | Washington | 7,405,743 | 2,067 | 28% |
| 17 | Missouri | 6,113,532 | 1,690 | 28% |
| 18 | South Carolina | 5,024,369 | 1,409 | 28% |
| 19 | Utah | 3,101,833 | 860 | 28% |
| 20 | Ohio | 11,658,609 | 3,123 | 27% |
Most common cities for country managers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Miami | 1 | 0% | $79,897 |
Country Manager job outlook: Expert opinions
Our panel of country manager experts
Pepperdine University, Seaver College
Sam Houston State University
Farmingdale State College
The City College of New York
Belmont University
Sonoma State University
What general advice would you give to a Country Manager?
Dr. Kim Roberts: Business-related occupations offer attractive salaries and offer a variety of disciplines, such as accounting, contract management, cybersecurity, finance, human resources, logistics, marketing, management, operations, sales, and more. However, business careers are often demanding, requiring long work weeks and travel.
Skills
leadership
communication
innovation
adaptation
critical thinking
problem solving
emotional intelligence
empathy
teamwork
cultural competence
conflict management
ethics and social responsibility
What Country Manager skills would you recommend for someone trying to advance their career?
Dr. Kim Roberts: Business professionals lead organizations by focused efforts that revolve around products/services, processes, and people. Business professionals work to ensure the firm's products and/or services meet customer expectations, with an eye toward an ever-changing market. They manage processes that produce or support the firm's products. This requires the ability to analyze data to make informed decisions, to drive continuous improvement, and to solve problems through critical thinking. Successful business professionals must also create climates that promote teamwork and foster collaboration.
What will help Country Managers increase their earning potential?
Dr. Kim Roberts: Now is a good time to enter business professions because of the projected growth of employment opportunities. According to the Bureau of Labor Statistics, "Overall employment in business and financial occupations is projected to grow faster than the average for all occupations from 2022 to 2032." Furthermore, the growth of online learning and online degrees means a full-time job and family commitments are not roadblocks to earning a business degree.
Will there be an enduring impact of the coronavirus pandemic on Country Managers?
Steven Bauer: The coronavirus has accelerated the transformation to a digital world, and this effect will continue after the pandemic is behind us. Graduates will need to be able to navigate a hybrid business environment, with in-person and virtual meetings, interactions and platforms. There will also be increased opportunities to be entrepreneurial and innovative in the digital area. In addition, graduates will have to become more skilled at navigating a global environment since greater digitization will draw countries closer to each other.
Carliss Miller Ph.D.
Assistant Professor of ManagementSam Houston State University
Department of Management & Marketing
What are the biggest trends we'll see in the Country Manager job market given the pandemic?
Carliss Miller Ph.D.: Flexible working arrangements were considered a perk or benefit, but given the pandemic more and more jobs will be designed with flexible work arrangements in mind. We will continue to see trends in the labor market with a push towards personal services (e.g. virtual assistants, professional organizers) and professional services. There will also continue to be a demand for knowledge work. More and more, employers are looking to hire applicants that can provide concrete evidence of being "Day 1" ready.
Employers will focus more on identifying prospects with certain "soft skills" which were a nice-to-have pre-pandemic, but are now critical for organizational survival. These skills include: critical thinking, agility, ability to adapt to change, resilience, virtual team effectiveness, crisis management, emotional intelligence, empathy, and inclusive leadership. Additionally, data analysis and interpretation is a highly sought after skill even for jobs that historically did not require analytical ability.
Xu Zhang Ph.D.
ChairFarmingdale State College
Department of Economics
What skills stand out on Country Manager resumes?
Xu Zhang Ph.D.: I believe the most important attributes employers seek on a resume remain the same-problem solving skills, team work skills, analytical/quantitative skills, verbal and written communication skills. However, given the pandemic or any other unexpected shock to work environment, how to quickly and efficiently adapt to new work modes can be a very valuable attribute standing out on resume.
What type of skills will young Country Managers need?
Prabal Kumar De Ph.D.: I think the necessary skills remain the same. One modification that would stay is greater virtual engagement. Therefore, newly essential skills such as acing a virtual interview, making a mark during a Zoom meeting, or managing or being a valuable part of a remote working group would be useful long after the immediate threats from the COVID-19 crisis be gone.
Nina Woodard
Senior Career Development SpecialistBelmont University
Office of Career & Professional Development
What are the biggest trends we'll see in the Country Manager job market given the pandemic?
Nina Woodard: The pandemic hasn't impacted all areas of the entertainment industry in the same way. Anything related to live events and touring has been placed on an extended pause, which has been very difficult for graduates hoping to work in those fields. On an encouraging note, consumers will always find a way back to live experiences, so that segment of the industry will absolutely recover; the timing is just still a bit unknown. Other areas such as record or publishing companies have held steady. And, digital marketing and content creation companies are as busy, if not busier, than they've ever been as artists seek alternative ways to stay connected to their fans. Technology has intersected with entertainment in exciting, creative ways that will continue even as some of the more traditional avenues become available again. For many companies, ideas that started as pivots are now vibrant components of their long-term strategies.
The way we work may have also permanently changed. Companies have realized that remote working is a truly viable option for most businesses. While maintaining company culture, and the social nature of an entertainment-based organization, may still require some level of in-person interaction, it seems likely that many organizations may continue with remote/hybrid office models.
What Country Manager skills would you recommend for someone trying to advance their career?
Nina Woodard: For entertainment, digital marketing and content creation skills are critical. Even if a role isn't specifically connected to digital marketing, social media is almost always involved in most entry-level roles. We strongly encourage students and recent graduates to learn basic graphic design platforms, video editing and audio editing. Learning how to maximize impact on social media platforms such as YouTube, Instagram or TikTok is also a worthy investment of time. There's a wide range of self-paced training resources online, many available for free or at reduced costs for students.
Craig Nathanson Ph.D.
Adjunct LecturerSonoma State University
School of Business & Economics
What type of skills will young Country Managers need?
Craig Nathanson Ph.D.: I see the essential human skills gaining importance to build a new post-covid work life. These include creativity, leading and working in teams, writing, speaking, being self-aware, and lowering bias and networking; career branding as critical areas for graduates to focus on now.
What experience really stands out on Country Manager resumes?
Craig Nathanson Ph.D.: Most important on resumes to only show accomplishments you are proud of and reflect measurable success and completion of past work. These accomplishments should be a snapshot of what we have done and can do in the future. The most important two lines of a resume are in the objectives, to list what the person is seeking. These two lines give the reader a quick view of what the person wants.
Now is a great time to start the new year to build a portable work portfolio to represent an alignment of what a person is excited about and enjoys in their work.