Crafts Group CEO and leadership

Entrepreneurial and driven global business leader excelling in building scalable revenue business models and top producing teams. Noteworthy track record in brokering multimillion-dollar deals, increasing valuations, and developing exit/investment strategies attracting seasoned investors for a range of digital platforms. Most notably: The Chenin Group (Crunchyroll, Hello Sunshine, Pandora …), Leonard Green & Partners (Madewell, J.Crew, Lucky Brand, JOANN …)Expertise:Strategic Planning & Execution | P&L | Digital Strategy | eCommerce | Mergers & Acquisitions, development and scale | Capital raising, strategic investment partnerships | Long and short-term Content Strategy and Operations | Succession Planning | Visionary leader, building top producing teamsAchievements:- Increased company valuation and generated multimillions of dollars in tangible assets by renegotiating contracts to secure outright ownership of IP associated with video and hosted content.- Accelerated revenue trajectory by increasing monthly SVoD premium 100%, from $4.95 to $9.95, resulting in increased customer retention (loyalty up 12%, conversion to paid up 7%) and elevated brand perception.- Cultivated agile team organization processes across disparate marketing teams in four geographic locations, resulting in fast-to-market 67% margin consumer product launch.