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Become A Creative Coordinator

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Working As A Creative Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $57,000

    Average Salary

What Does A Creative Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Creative Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Creative Coordinator Career Paths

Creative Coordinator
Account Executive Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Account Executive Marketing Manager Marketing Director
Director Of Marketing & Development
9 Yearsyrs
Account Executive Account Manager Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Marketing Coordinator Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Marketing Coordinator Senior Account Executive Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Marketing Coordinator Senior Account Executive Public Relations Manager
Manager Of Corporate Communications
7 Yearsyrs
Executive Assistant Owner Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
Executive Assistant Property Manager Communications Manager
Internal Communications Manager
8 Yearsyrs
Account Coordinator Team Leader Assistant Director
Director Of Alumni Relations
5 Yearsyrs
Account Coordinator Marketing Specialist Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Account Coordinator Senior Account Executive Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Project Coordinator Editor Managing Editor
Publications Manager
5 Yearsyrs
Project Coordinator Marketing Specialist Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Project Coordinator Logistics Coordinator Traffic Manager
Freelance Project Manager
6 Yearsyrs
Freelance Designer Marketing Specialist Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Freelance Designer Editor Social Media Manager
Manager Of Digital Media
5 Yearsyrs
Freelance Designer Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
Designer User Experience Designer Social Media Manager
Marketing Strategist
6 Yearsyrs
Senior Graphic Designer Marketing Communications Manager Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
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Do you work as a Creative Coordinator?

Help others decide if this is a good career for them

Average Length of Employment
Creative Manager 3.2 years
Creative Designer 2.9 years
Creative Producer 2.8 years
Media Coordinator 1.6 years
Creative Assistant 1.6 years
Top Careers Before Creative Coordinator
Internship 14.1%
Assistant 3.9%
Server 2.6%
Volunteer 2.3%
Top Careers After Creative Coordinator
Owner 4.0%
Manager 4.0%
Internship 3.4%

Do you work as a Creative Coordinator?

Average Yearly Salary
$57,000
View Detailed Salary Report
$36,000
Min 10%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$88,000
Max 90%
Best Paying Company
Warner Music Group
Highest Paying City
New York, NY
Highest Paying State
Hawaii
Avg Experience Level
2.3 years
How much does a Creative Coordinator make at top companies?
The national average salary for a Creative Coordinator in the United States is $57,115 per year or $27 per hour. Those in the bottom 10 percent make under $36,000 a year, and the top 10 percent make over $88,000.

Real Creative Coordinator Salaries

Job Title Company Location Start Date Salary
Creative Coordinator Cosfibel Inc. New York, NY Nov 10, 2010 $68,432
Creative Coordinator Cosfibel, Inc. New York, NY Oct 01, 2010 $66,888
Creative Coordinator-Graphic Design (Digital Media) Texas Children's Hospital Houston, TX Apr 18, 2016 $60,210
Creative Coordinator Cosfibel, Inc. New York, NY Oct 01, 2010 $48,168
Copywriter/Creative Coordinator Ar Media Inc. New York, NY Mar 01, 2011 $48,001

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Top Skills for A Creative Coordinator

  1. Creative Direction
  2. Company Website
  3. Adobe Photoshop
You can check out examples of real life uses of top skills on resumes here:
  • Assisted art director with communication of creative direction for each season.
  • Master Administrator to the company Website and LAN, general hardware/software upkeep, and acting General Office Manager.
  • Created blog post with Adobe Photoshop, campaigns and ads.
  • Coordinated photo shoot /video production.
  • Collaborated with supervisors and graphic designers to develop content for creative decks.

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Average Salary:

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Top 10 Best States for Creative Coordinators

  1. District of Columbia
  2. Alaska
  3. Connecticut
  4. Rhode Island
  5. Nevada
  6. Virginia
  7. New York
  8. Washington
  9. Massachusetts
  10. New Jersey
  • (110 jobs)
  • (18 jobs)
  • (101 jobs)
  • (37 jobs)
  • (49 jobs)
  • (229 jobs)
  • (562 jobs)
  • (174 jobs)
  • (342 jobs)
  • (172 jobs)

Creative Coordinator Demographics

Gender

Female

61.7%

Male

27.2%

Unknown

11.1%
Ethnicity

White

60.2%

Hispanic or Latino

17.0%

Black or African American

10.8%

Asian

8.0%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

42.3%

French

15.4%

Japanese

5.8%

Portuguese

3.8%

Mandarin

3.8%

Korean

3.8%

Italian

3.8%

Filipino

1.9%

Chinese

1.9%

German

1.9%

Albanian

1.9%

Cantonese

1.9%

Malay

1.9%

Russian

1.9%

Hawaiian

1.9%

Hindi

1.9%

Tagalog

1.9%

Thai

1.9%
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Creative Coordinator Education

Schools

Fashion Institute of Technology

11.0%

University of Southern California

8.5%

University of California - Los Angeles

6.8%

Syracuse University

5.9%

Parsons the New School for Design

5.9%

Elon University

5.1%

New York University

5.1%

Pratt Institute-Main

5.1%

University of Illinois at Urbana-Champaign

5.1%

Virginia Commonwealth University

4.2%

Florida International University

4.2%

Collins College

4.2%

University of Texas at Austin

4.2%

Oklahoma State University

4.2%

Fashion Institute of Design and Merchandising

3.4%

University of Southern Indiana

3.4%

University of Central Florida

3.4%

Rochester Institute of Technology

3.4%

Kent State University

3.4%

Full Sail University

3.4%
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Majors

Graphic Design

20.5%

Communication

11.3%

Business

8.4%

Fine Arts

8.2%

Marketing

7.4%

Public Relations

5.5%

Photography

5.1%

English

4.3%

Design And Visual Communication

4.1%

Psychology

3.7%

Journalism

3.5%

Management

2.7%

Writing

2.7%

Business Communications

2.1%

Education

1.8%

Liberal Arts

1.8%

Specialized Sales And Merchandising

1.8%

General Studies

1.6%

Theatre

1.6%

Music

1.6%
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Degrees

Bachelors

61.5%

Other

14.1%

Masters

11.8%

Associate

6.6%

Certificate

4.5%

Diploma

0.7%

Doctorate

0.7%
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