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Creative coordinator vs marketing coordinator

The differences between creative coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a creative coordinator, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $48,295 average annual salary of a creative coordinator.

The top three skills for a creative coordinator include graphic design, photography and adobe photoshop. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.

Creative coordinator vs marketing coordinator overview

Creative CoordinatorMarketing Coordinator
Yearly salary$48,295$48,326
Hourly rate$23.22$23.23
Growth rate8%19%
Number of jobs27,20391,281
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 80%
Average age4237
Years of experience46

What does a creative coordinator do?

Creative Coordinators are responsible for taking a lead role in supporting the company's marketing and advertising departments. They are involved in ensuring marketing projects are on schedule, handling departmental calendars, liaising with vendors, and processing expenditures. Creative coordinators work closely with sales and marketing management to gain clear expectations and a project's scope. They consistently track and ensure optimal supplies needed to complete each task at each phase.

What does a marketing coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

Creative coordinator vs marketing coordinator salary

Creative coordinators and marketing coordinators have different pay scales, as shown below.

Creative CoordinatorMarketing Coordinator
Average salary$48,295$48,326
Salary rangeBetween $34,000 And $67,000Between $34,000 And $67,000
Highest paying CitySunnyvale, CANew York, NY
Highest paying stateCaliforniaNew Jersey
Best paying companyDraftfcbKeller Williams Capital Properties
Best paying industryProfessionalTechnology

Differences between creative coordinator and marketing coordinator education

There are a few differences between a creative coordinator and a marketing coordinator in terms of educational background:

Creative CoordinatorMarketing Coordinator
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 80%
Most common majorGraphic DesignBusiness
Most common collegeStanford UniversityUniversity of Georgia

Creative coordinator vs marketing coordinator demographics

Here are the differences between creative coordinators' and marketing coordinators' demographics:

Creative CoordinatorMarketing Coordinator
Average age4237
Gender ratioMale, 30.9% Female, 69.1%Male, 27.4% Female, 72.6%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%
LGBT Percentage12%10%

Differences between creative coordinator and marketing coordinator duties and responsibilities

Creative coordinator example responsibilities.

  • Coordinate with top tier online outlets to place exclusive show clips and manage recap lists.
  • Create marketing content for project RFPs, recommend actionable marketing plans and strategies to achieve ROI.
  • Develop all price letters, RFP's and corporate proposals outlining products, service, competitive advantage and transition plans.
  • Provide administrative support managing CMS.
  • Implement HTML to expedite email schedule expectations.
  • Handle all copywriting for direct mail, promotional pieces and advertising collateral.
  • Show more

Marketing coordinator example responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show more

Creative coordinator vs marketing coordinator skills

Common creative coordinator skills
  • Graphic Design, 14%
  • Photography, 11%
  • Adobe Photoshop, 5%
  • Adobe Creative Suite, 5%
  • Creative Projects, 5%
  • Video Production, 5%
Common marketing coordinator skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%

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