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The differences between creative coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a creative coordinator, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $48,295 average annual salary of a creative coordinator.
The top three skills for a creative coordinator include graphic design, photography and adobe photoshop. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Creative Coordinator | Marketing Coordinator | |
| Yearly salary | $48,295 | $48,326 |
| Hourly rate | $23.22 | $23.23 |
| Growth rate | 8% | 19% |
| Number of jobs | 27,203 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
Creative Coordinators are responsible for taking a lead role in supporting the company's marketing and advertising departments. They are involved in ensuring marketing projects are on schedule, handling departmental calendars, liaising with vendors, and processing expenditures. Creative coordinators work closely with sales and marketing management to gain clear expectations and a project's scope. They consistently track and ensure optimal supplies needed to complete each task at each phase.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Creative coordinators and marketing coordinators have different pay scales, as shown below.
| Creative Coordinator | Marketing Coordinator | |
| Average salary | $48,295 | $48,326 |
| Salary range | Between $34,000 And $67,000 | Between $34,000 And $67,000 |
| Highest paying City | Sunnyvale, CA | New York, NY |
| Highest paying state | California | New Jersey |
| Best paying company | Draftfcb | Keller Williams Capital Properties |
| Best paying industry | Professional | Technology |
There are a few differences between a creative coordinator and a marketing coordinator in terms of educational background:
| Creative Coordinator | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Most common major | Graphic Design | Business |
| Most common college | Stanford University | University of Georgia |
Here are the differences between creative coordinators' and marketing coordinators' demographics:
| Creative Coordinator | Marketing Coordinator | |
| Average age | 42 | 37 |
| Gender ratio | Male, 30.9% Female, 69.1% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |