What does a creative coordinator do?
Creative Coordinators are responsible for taking a lead role in supporting the company's marketing and advertising departments. They are involved in ensuring marketing projects are on schedule, handling departmental calendars, liaising with vendors, and processing expenditures. Creative coordinators work closely with sales and marketing management to gain clear expectations and a project's scope. They consistently track and ensure optimal supplies needed to complete each task at each phase.
Creative coordinator responsibilities
Here are examples of responsibilities from real creative coordinator resumes:
- Coordinate with top tier online outlets to place exclusive show clips and manage recap lists.
- Create marketing content for project RFPs, recommend actionable marketing plans and strategies to achieve ROI.
- Develop all price letters, RFP's and corporate proposals outlining products, service, competitive advantage and transition plans.
- Provide administrative support managing CMS.
- Implement HTML to expedite email schedule expectations.
- Handle all copywriting for direct mail, promotional pieces and advertising collateral.
- Produce and edit informational videos highlighting transportation projects and events which are upload on the VDOT YouTube site.
- Coordinate photography of products with in-house photo studio.
- Communicate corporate identity through design of logo and product labels.
- Design packaging products for a variety of specializing in product photography.
- Work collaboratively with cross-functional teams including strategy, design, copywriting and production in execution of marketing materials.
- Maintain marketing budget and determine ROI of advertising by implementing customer relationship management (CRM) data tracking.
- Create and oversee production for graphic art used in logos, promotional fliers, web, and supplemental materials.
- Accumulate news clippings, select clips and art, mentore and monitor temps and interns.
- Work with clients on web site development and html.
Creative coordinator skills and personality traits
We calculated that 14% of Creative Coordinators are proficient in Graphic Design, Photography, and Adobe Photoshop. They’re also known for soft skills such as Problem-solving skills, Speaking skills, and Writing skills.
We break down the percentage of Creative Coordinators that have these skills listed on their resume here:
- Graphic Design, 14%
Collaborated with supervisors and graphic designers to develop content for creative decks.
- Photography, 11%
Designed packaging products for a variety of specializing in product photography.
- Adobe Photoshop, 5%
Created blog post with Adobe Photoshop, campaigns and ads.
- Adobe Creative Suite, 5%
Used Adobe Creative Suites daily.
- Creative Projects, 5%
Managed creative projects of book authors utilizing various message and trouble ticketing systems to ensure satisfactory delivery of product.
- Video Production, 5%
Coordinated photo shoot /video production.
Most creative coordinators use their skills in "graphic design," "photography," and "adobe photoshop" to do their jobs. You can find more detail on essential creative coordinator responsibilities here:
Problem-solving skills. To carry out their duties, the most important skill for a creative coordinator to have is problem-solving skills. Their role and responsibilities require that "public relations specialists sometimes must explain how a company or client is handling sensitive issues." Creative coordinators often use problem-solving skills in their day-to-day job, as shown by this real resume: "developed and implemented project management solution for graphic design projects. "
Speaking skills. Another essential skill to perform creative coordinator duties is speaking skills. Creative coordinators responsibilities require that "public relations specialists regularly speak on behalf of clients or their organization." Creative coordinators also use speaking skills in their role according to a real resume snippet: "created powerpoint presentations for capabilities presentations presented to several clients. "
Writing skills. This is an important skill for creative coordinators to perform their duties. For an example of how creative coordinator responsibilities depend on this skill, consider that "public relations specialists must be able to write well-organized and clear press releases, speeches, and social media posts." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a creative coordinator: "handled all copywriting for direct mail, promotional pieces and advertising collateral. ".
Interpersonal skills. For certain creative coordinator responsibilities to be completed, the job requires competence in "interpersonal skills." The day-to-day duties of a creative coordinator rely on this skill, as "public relations specialists deal with the public and the media regularly." For example, this snippet was taken directly from a resume about how this skill applies to what creative coordinators do: "coordinated company's participation at 30-40 trade shows a year, each involving numerous organizational, interpersonal, and logistical details. "
Organizational skills. Another crucial skill for a creative coordinator to carry out their responsibilities is "organizational skills." A big part of what creative coordinators relies on this skill, since "public relations specialists are often in charge of managing several events or communications at the same time, which requires excellent skills in coordinating arrangements." How this skill relates to creative coordinator duties can be seen in an example from a creative coordinator resume snippet: "assist in special event planning using creativity and organizational skills. "
The three companies that hire the most creative coordinators are:
- Veeva Systems4 creative coordinators jobs
- Live Nation Entertainment3 creative coordinators jobs
- NBCUniversal3 creative coordinators jobs
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Compare different creative coordinators
Creative coordinator vs. Digital media internship
In a digital media internship, an intern participates in various creative projects while under the supervision and guidance of a supervising manager or staff. They usually perform support tasks to gather industry insights and experience, which typically includes creating digital content according to project guidelines and themes, conducting research and analyses, utilizing client feedback, and handling digital platforms, such as websites and social media pages. They also perform clerical support tasks such as preparing documents, taking calls and other forms of correspondence, and running errands as necessary.
These skill sets are where the common ground ends though. The responsibilities of a creative coordinator are more likely to require skills like "creative projects," "creative direction," "creative process," and "creative services." On the other hand, a job as a digital media internship requires skills like "video content," "digital marketing," "instagram," and "twitter." As you can see, what employees do in each career varies considerably.
Digital media interns tend to make the most money working in the non profits industry, where they earn an average salary of $32,658. In contrast, creative coordinators make the biggest average salary, $54,233, in the professional industry.digital media interns tend to reach similar levels of education than creative coordinators. In fact, digital media interns are 0.9% more likely to graduate with a Master's Degree and 0.1% less likely to have a Doctoral Degree.Creative coordinator vs. Social media internship
In a social media internship, the primary role is to take part in managing a brand's social media platforms for public relations. One of their primary duties is to craft informative and captivating content while under the supervision and guidelines of a manager or supervisor. Furthermore, there may also be instances where an intern must participate in devising strategies that would bring more public recognition to the brand, such as social media campaigns to boost sales and improve client base.
In addition to the difference in salary, there are some other key differences worth noting. For example, creative coordinator responsibilities are more likely to require skills like "photography," "adobe creative suite," "creative projects," and "video production." Meanwhile, a social media internship has duties that require skills in areas such as "instagram," "facebook insights," "twitter," and "social media marketing." These differences highlight just how different the day-to-day in each role looks.
Social media interns may earn a lower salary than creative coordinators, but social media interns earn the most pay in the education industry with an average salary of $33,136. On the other hand, creative coordinators receive higher pay in the professional industry, where they earn an average salary of $54,233.social media interns earn similar levels of education than creative coordinators in general. They're 0.3% less likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for creative coordinators in the next 3-5 years?
Megan Piechowski
Vice President of Human Resources, The UniGroup Companies
Creative coordinator vs. Public relations internship
A public relations intern is responsible for assisting the public relations department in creating content to engage customers and prospective clients in availing of the goods and services of the company. Public relations interns participate in meetings to suggest strategies and observe areas of improvement. They also perform administrative duties as needed, post social media updates, review press releases, and research market trends. A public relations intern must be detail-oriented and communicative to assist customers with their concerns and inquiries.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a creative coordinator is likely to be skilled in "graphic design," "photography," "adobe creative suite," and "creative projects," while a typical public relations internship is skilled in "twitter," "press clippings," "instagram," and "blog posts."
Public relations interns make a very good living in the non profits industry with an average annual salary of $32,969. On the other hand, creative coordinators are paid the highest salary in the professional industry, with average annual pay of $54,233.Most public relations interns achieve a similar degree level compared to creative coordinators. For example, they're 0.2% less likely to graduate with a Master's Degree, and 0.2% less likely to earn a Doctoral Degree.Creative coordinator vs. Media planner
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
Types of creative coordinator
Updated January 8, 2025
