Post job

What is a creative director & designer and how to become one

Updated January 8, 2025
4 min read
Quoted expert
Yash Egami

As a Creative Director Designer, you will guide a team that has skills and experience related to graphic design, fine arts, motion graphics, and other creative fields. You may work on visual layouts, copywriting, and brainstorming marketing campaigns. It will be our job to ensure all products are delivered on time and within budget. You must work to the highest standards of quality. Communication of the company's creative vision is vital, and the leadership of design teams is important. A Creative Director Designer must supervise the entire design process and all-important technical decisions.

To become a Creative Director Designer, you will need a bachelor's degree in journalism, advertising, or communications. You will also need to take courses in business, management, finance, computer science, and graphic design. You will need experience in creative design and have skills using technology. With this in mind, you can make an annual average salary of $130,000 depending on education and experience.

What general advice would you give to a creative director & designer?

Yash EgamiYash Egami LinkedIn profile

VP, The One Club

A recent Forrester report says that the ad industry will lose 50,000 jobs through 2021, with 35,000 of them already lost since the pandemic. The traditional ad agency model was already in trouble, with many brands hiring away talent and creating their own in-house agencies. Add to that the recent reckoning with the Black Lives Matter movement, and what we're seeing is an industry that is being forced to go through monumental change in order to survive.

While traditional roles like art director or copywriter are on the decline, the good news is that, in an effort to reinvent themselves, agencies are seeking creatives with digital skills like UX design and programming. The rise of in-house creative departments has also meant more opportunities for job seekers within brands rather than agencies. And because of the demand for more diversity from clients and those within advertising, recruiters are making more of an effort to hire multicultural talent.

At The One Club for Creativity, we've been at the forefront of change in the industry through our diversity and inclusion, professional development and gender equality programs. We recently hosted our annual multicultural career fair, "Where Are All the Black People?" that brought together thousands of diverse talent with 40 agencies and companies looking to hire. We launched One School, a free online program for Black creatives who want to get into the industry but don't have a portfolio or the economic means to afford to go to ad school. And we're working on upskilling courses for professionals who want to reinvent themselves or keep up with the changing demands of our industry.

So if you're a recent graduate who specializes in art direction, our advice would be to keep an open mind about what kind of company you want to work for and think about expanding your skillset to include digital skills so that you can future-proof your career. Where you are isn't as important because, since the pandemic, agencies have become more comfortable with working remotely and they are more open to having a workforce not centered on the traditional agency hubs, like New York or Los Angeles.
ScoreCreative Director & DesignerUS Average
Salary
7.8

Avg. Salary $108,589

Avg. Salary $59,228

Stability level
4.2

Growth rate 3%

Growth rate 0.3%

Diversity
4.5
Race

American Indian and Alaska Native 0.37%

Asian 10.42%

Black or African American 3.42%

Hispanic or Latino 10.63%

Unknown 4.99%

White 70.17%

Gender

female 38.75%

male 61.25%

Age - 37
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 37
Stress level
4.2

Stress level is moderate

7.1 - high

Complexity level
8.5

Complexity level is advanced

7 - challenging

Work life balance
3.9

Work life balance is poor

6.4 - fair

Creative director & designer career paths

Key steps to become a creative director & designer

  1. Explore creative director & designer education requirements

    Most common creative director & designer degrees

    Bachelor's

    74.2 %

    Associate

    15.9 %

    Master's

    6.3 %
  2. Start to develop specific creative director & designer skills

    SkillsPercentages
    Graphic Design10.67%
    Sketch5.74%
    Photography5.48%
    Creative Direction5.21%
    Creative Concepts4.61%
  3. Complete relevant creative director & designer training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New creative directors & designer learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a creative director & designer based on U.S. Bureau of Labor Statistics data and data from real creative director & designer resumes.
  4. Research creative director & designer duties and responsibilities

    • Manage design and layout of website as well as maintain the design through CSS & HTML
    • Develop and manage business-to-business PowerPoint presentation service that create new business opportunities and increase revenue for the company.
    • Create pattern tile designs and home decor with overseas vendors from sketch to final product.
    • Create point-of-purchase displays/ merchandising programs, free-standing inserts, corporate and brand identities, brochures, packaging, and marketing collateral.
  5. Get creative director & designer experience

    Generally, it takes 6-12 months to become a creative director & designer. The most common roles before becoming a creative director & designer include graphic designer, art director team lead and creative director.
  6. Prepare your creative director & designer resume

    When your background is strong enough, you can start writing your creative director & designer resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a creative director & designer resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable creative director & designer resume templates

    Build a professional creative director & designer resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your creative director & designer resume.
    Creative Director & Designer Resume
    Creative Director & Designer Resume
    Creative Director & Designer Resume
    Creative Director & Designer Resume
    Creative Director & Designer Resume
    Creative Director & Designer Resume
    Creative Director & Designer Resume
    Creative Director & Designer Resume
    Creative Director & Designer Resume
  7. Apply for creative director & designer jobs

    Now it's time to start searching for a creative director & designer job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first creative director & designer job

Zippi

Are you a creative director & designer?

Share your story for a free salary report.

Average creative director & designer salary

The average creative director & designer salary in the United States is $108,589 per year or $52 per hour. Creative director & designer salaries range between $72,000 and $163,000 per year.

Average creative director & designer salary
$108,589 Yearly
$52.21 hourly

What am I worth?

salary-calculator

How do creative directors & designer rate their job?

Working as a creative director & designer? Share your experience anonymously.
Overall rating*
Career growth
Work/Life balance
Pay/Salary

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Browse arts, entertainment, sports, and media jobs