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Creative director & designer vs freelance art director

The differences between creative directors & designer and freelance art directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a creative director & designer, becoming a freelance art director takes usually requires 4-6 years. Additionally, a creative director & designer has an average salary of $108,589, which is higher than the $85,453 average annual salary of a freelance art director.

The top three skills for a creative director & designer include graphic design, sketch and photography. The most important skills for a freelance art director are photography, strong work ethic, and creative development.

Creative director & designer vs freelance art director overview

Creative Director & DesignerFreelance Art Director
Yearly salary$108,589$85,453
Hourly rate$52.21$41.08
Growth rate3%4%
Number of jobs52,6889,215
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 79%
Average age3840
Years of experience126

What does a creative director & designer do?

Creative Directors and Designers are responsible for leading the creative output and brand representation of a product, service, or organization's publication. Their duties include developing visual communication strategies across design, content, graphics, artworks, and media, implement industry benchmarks, leading creative marketing campaigns, and working with the design team to create product or service design. Besides that, they are involved in setting the creative direction and message of a brand and supervising the creative team in ensuring brand touchpoints consistency. Creative Directors and Designers also monitor project delivery and assist in creative project budgeting.

What does a freelance art director do?

As a freelance art director, you will work hand-in-hand with the production designer to procure works of art for your organization. Note that your duties will depend on your particular industry. Generally, though, you will determine the artistic tone of various projects and use visuals to give life to magazines, websites, ad campaigns, and lots more. You may also lead a team of artists, evaluate the art, and approve copies. In this role, it is very likely you will work for an advertising agency, publisher, or media production company.

Creative director & designer vs freelance art director salary

Creative directors & designer and freelance art directors have different pay scales, as shown below.

Creative Director & DesignerFreelance Art Director
Average salary$108,589$85,453
Salary rangeBetween $72,000 And $163,000Between $51,000 And $142,000
Highest paying CityMenlo Park, CA-
Highest paying stateCalifornia-
Best paying companyMeta-
Best paying industryInternet-

Differences between creative director & designer and freelance art director education

There are a few differences between a creative director & designer and a freelance art director in terms of educational background:

Creative Director & DesignerFreelance Art Director
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 79%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaHarvard University

Creative director & designer vs freelance art director demographics

Here are the differences between creative directors & designer' and freelance art directors' demographics:

Creative Director & DesignerFreelance Art Director
Average age3840
Gender ratioMale, 61.2% Female, 38.8%Male, 59.1% Female, 40.9%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 4.3% Unknown, 5.6% Hispanic or Latino, 14.2% Asian, 7.6% White, 67.6% American Indian and Alaska Native, 0.6%
LGBT Percentage13%11%

Differences between creative director & designer and freelance art director duties and responsibilities

Creative director & designer example responsibilities.

  • Manage design and layout of website as well as maintain the design through CSS & HTML
  • Develop and manage business-to-business PowerPoint presentation service that create new business opportunities and increase revenue for the company.
  • Create pattern tile designs and home decor with overseas vendors from sketch to final product.
  • Create point-of-purchase displays/ merchandising programs, free-standing inserts, corporate and brand identities, brochures, packaging, and marketing collateral.
  • Create layout designs for various direct mail platforms (letters, envelopes, brochures, postcards, self-mailers, etc . )
  • Direct photographers in helicopters around the country in advertising and corporate photography.
  • Show more

Freelance art director example responsibilities.

  • Administer and manage daily operations including design, photography and freelancers, handling jobs from conception through completion.
  • Provide PowerPoint support and template creation.
  • Design and format templates in PowerPoint for presentations.
  • Refine HTML outreach, production efficiency, and follow-up sequence effectiveness.
  • Web base designs include HTML emails, banners and landing pages.
  • Demonstrate a strong ability to quickly design and sketch new ideas for client projects.
  • Show more

Creative director & designer vs freelance art director skills

Common creative director & designer skills
  • Graphic Design, 11%
  • Sketch, 6%
  • Photography, 5%
  • Creative Direction, 5%
  • Creative Concepts, 5%
  • Art Direction, 3%
Common freelance art director skills
  • Photography, 17%
  • Strong Work Ethic, 11%
  • Creative Development, 9%
  • Environmental Design, 8%
  • Web Banners, 7%
  • Adobe Photoshop, 5%

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