Creative directors are key personnel in marketing and advertising agencies. They design media strategies and monitor communication campaigns for brands and products. They oversee the work of copywriters and graphic designers, revise presentations and coordinate the work of the creative team, making the final calls in creating advertisements.
The job of creative directors is essentially to whittle down the creative chaos their team generates into the most efficient, witty, and spot-on ad solutions. A good creative director will know how to motivate and inspire his/her or her team, bring the best out of the people they work with, and give space for great ideas to grow.
Advertising is a highly competitive and lucrative business for anyone involved, and creative directors are certainly not the ones to miss out on the financial perks. There are a lot of opportunities to show your worth, and as a creative director, you can make anything between $87,869 to $169,072 a year, depending on your location, the size and reputation of your agency, your experience in the field, and the results your work brings.