Creative directors are key personnel in marketing and advertising agencies. They design media strategies and monitor communication campaigns for brands and products. They oversee the work of copywriters and graphic designers, revise presentations and coordinate the work of the creative team, making the final calls in creating advertisements.
The job of creative directors is essentially to whittle down the creative chaos their team generates into the most efficient, witty, and spot-on ad solutions. A good creative director will know how to motivate and inspire his or her team, bring the best out of the people they work with, and give space for great ideas to grow.
Advertising is a highly competitive and lucrative business for anyone involved, and creative directors are certainly not the ones to miss out on the financial perks. There are a lot of opportunities to show your worth, and as a creative director, you can make anything between $87,869 to $169,072 a year, depending on your location, the size and reputation of your agency, your experience in the field, and the results your work brings.
There is more than meets the eye when it comes to being a creative director. For example, did you know that they make an average of $49.71 an hour? That's $103,387 a year!
Between 2018 and 2028, the career is expected to grow 1% and produce 900 job opportunities across the U.S.
There are certain skills that many creative directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed management skills, problem-solving skills and leadership skills.
When it comes to the most important skills required to be a creative director, we found that a lot of resumes listed 23.5% of creative directors included creative concepts, while 8.4% of resumes included graphic design, and 7.7% of resumes included online. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the creative director job title. But what industry to start with? Most creative directors actually find jobs in the media and retail industries.
If you're interested in becoming a creative director, one of the first things to consider is how much education you need. We've determined that 67.3% of creative directors have a bachelor's degree. In terms of higher education levels, we found that 12.9% of creative directors have master's degrees. Even though most creative directors have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a creative director. When we researched the most common majors for a creative director, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on creative director resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a creative director. In fact, many creative director jobs require experience in a role such as art director. Meanwhile, many creative directors also have previous career experience in roles such as graphic designer or senior art director.