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Creative director vs freelance art director

The differences between creative directors and freelance art directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a creative director and a freelance art director. Additionally, a creative director has an average salary of $137,779, which is higher than the $85,453 average annual salary of a freelance art director.

The top three skills for a creative director include graphic design, creative concepts and creative direction. The most important skills for a freelance art director are photography, strong work ethic, and creative development.

Creative director vs freelance art director overview

Creative DirectorFreelance Art Director
Yearly salary$137,779$85,453
Hourly rate$66.24$41.08
Growth rate4%4%
Number of jobs11,6109,215
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 79%
Average age4040
Years of experience66

What does a creative director do?

A creative director is an individual who creates and maintains a vision for a company's products and branding through digital, print, and film installations. Creative directors supervise and innovative staff team such as graphic designers and artists to discuss and plan the vision's layout and visuals. They also meet with clients or marketing and advertising departments to create designs and make the necessary changes to the systems. Most creative directors must have a bachelor's degree in fine arts and should build work portfolios while starting their careers as graphic designers or photographers.

What does a freelance art director do?

As a freelance art director, you will work hand-in-hand with the production designer to procure works of art for your organization. Note that your duties will depend on your particular industry. Generally, though, you will determine the artistic tone of various projects and use visuals to give life to magazines, websites, ad campaigns, and lots more. You may also lead a team of artists, evaluate the art, and approve copies. In this role, it is very likely you will work for an advertising agency, publisher, or media production company.

Creative director vs freelance art director salary

Creative directors and freelance art directors have different pay scales, as shown below.

Creative DirectorFreelance Art Director
Average salary$137,779$85,453
Salary rangeBetween $82,000 And $228,000Between $51,000 And $142,000
Highest paying CityMenlo Park, CA-
Highest paying stateCalifornia-
Best paying companyApple-
Best paying industryTechnology-

Differences between creative director and freelance art director education

There are a few differences between a creative director and a freelance art director in terms of educational background:

Creative DirectorFreelance Art Director
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 79%
Most common majorGraphic DesignGraphic Design
Most common collegeHarvard UniversityHarvard University

Creative director vs freelance art director demographics

Here are the differences between creative directors' and freelance art directors' demographics:

Creative DirectorFreelance Art Director
Average age4040
Gender ratioMale, 64.7% Female, 35.3%Male, 59.1% Female, 40.9%
Race ratioBlack or African American, 4.4% Unknown, 5.7% Hispanic or Latino, 14.5% Asian, 7.8% White, 66.9% American Indian and Alaska Native, 0.7%Black or African American, 4.3% Unknown, 5.6% Hispanic or Latino, 14.2% Asian, 7.6% White, 67.6% American Indian and Alaska Native, 0.6%
LGBT Percentage11%11%

Differences between creative director and freelance art director duties and responsibilities

Creative director example responsibilities.

  • Manage designers and lead entire in-house healthcare creative department.
  • Manage all social media outlets and create Youtube channel.
  • Create, direct, and produce engaging videos and manage Instagram page.
  • Manage staff including designers, producers, HTML designers, creative writers, and developers; interview and select candidates.
  • Manage multiple social media profiles (corporate twitter accounts and blogs) to strategically increase readership and draw website traffic.
  • Develop and manage business-to-business PowerPoint presentation service that create new business opportunities and increase revenue for the company.
  • Show more

Freelance art director example responsibilities.

  • Administer and manage daily operations including design, photography and freelancers, handling jobs from conception through completion.
  • Provide PowerPoint support and template creation.
  • Design and format templates in PowerPoint for presentations.
  • Refine HTML outreach, production efficiency, and follow-up sequence effectiveness.
  • Web base designs include HTML emails, banners and landing pages.
  • Demonstrate a strong ability to quickly design and sketch new ideas for client projects.
  • Show more

Creative director vs freelance art director skills

Common creative director skills
  • Graphic Design, 6%
  • Creative Concepts, 6%
  • Creative Direction, 6%
  • Video Production, 5%
  • Photography, 5%
  • Digital Marketing, 4%
Common freelance art director skills
  • Photography, 17%
  • Strong Work Ethic, 11%
  • Creative Development, 9%
  • Environmental Design, 8%
  • Web Banners, 7%
  • Adobe Photoshop, 5%

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