Creative director job description

The Hill, a division of Nexstar Media Group, seeks a creative director to refresh and elevate our brand across multiple channels, from print and digital to video and events. This is a remote, work-from-home position. You need not live in the Washington, D.C., area.
About the role

The Hill's creative director will be proficient with brand identity and hands-on development across multiple channels. This person will be key in spearheading a bold redesign of The Hill's print publication, a widely read Washington, D.C. newspaper published multiple times per week.

They will also work on sharing that visual refresh throughout our digital operation and suite of video offerings. TheHill.com reaches more than 30 million users each month and will be undergoing a refresh in 2023, and our Hill TV unit is poised for digital growth.

Beyond work on a brand refresh across multiple channels, the creative director will work throughout the newsroom on increasing digital sophistication in daily and project journalism, including training the staff on infographics and different approaches to presenting content. They'll also work with video producers to improve and unify style as well as launch new motion graphics explainers. They'll act as a functional peer to our marketing operation in developing strong materials for Hill events.

Skills and qualifications

The creative director should have significant experience in visual media and a proven track record of content focused product redesigns. Be prepared to show before and after versions, along with your training and implementation approaches. Candidates should understand the importance of creating a brand approach with longevity and bring experience developing training materials and style guides that reflect usage across multiple channels. A previous track record of leadership is important, too; we're looking for a cultural creativity leader as well as a talented designer.

Skills should include top-tier proficiency with Adobe Creative suite, an understanding of print design, pagination and prepress operations. The best candidates will have working knowledge of HTML and CSS, a background in video production and familiarity with Adobe After Effects or similar motion graphics tools. Compensation ranges from $90-$120k per year + commensurate with experience and skill level.Benefits include medical, dental, vision, Life Insurance, and 401K with company match.

About the Hill

Established in 1994, The Hill is the country's definitive digital source for non-partisan political news and information. Inside the Beltway, it's known as an essential, agenda-setting read for lawmakers and influencers. Beyond the Capitol, The Hill's trusted content is shared more often on social media than any other political news brand in America.

Our properties include TheHill.com, reaching a monthly audience of 41M; Hill.TV, the largest independent video platform within the Beltway with 1.4B annual views; The Hill's print edition, one of the most influential sources for law and policy makers; Elevate Studios, creating breakthrough branded content offerings for leading marketers; and The Hill Events, which hosted 70 virtual events last year, featuring 92 Members of Congress and 88 industry leaders in meaningful policy discussions.

Provides leadership and oversight to the Copywriting team. Engages with marketing, communications, and other stakeholders to advise and consult on writing, editing, reviewing, and publishing. Ensures all WFM marketing and communications materials conform to company and accepted content and style guidelines.
Creative Director, Copy and Editorial

We're seeking a leader to service and support the Amazon Fresh brand. As the Creative Director, Editorial & Content, you will define the brand voice for Amazon Fresh and report to the VP of Creative and Design for Whole Foods Market and Amazon Fresh. You will lead copy and content development for customer-facing messaging across all channels including in-store signage, paid media, social, web, email, private brand packaging, and editorial.

To be successful in this role, this leader will be skilled in building relationships between multiple teams. They must be an agile learner who is adept at navigating change in retail and adapting to new processes. You'll be working daily with your counterparts in Design, Art Direction and Packaging to craft an ownable and cohesive brand voice.

While this leader exudes positivity and is motivated by helping others grow their skills, they don't shy from writing every day. From brand building campaigns to tactical promotional messaging, you're passionate about writing all of it and see how both are critical to the brand and business.

This role is based in Austin TX, within the Whole Foods Market corporate offices. We are a people-first company and big egos don't work out here. We thrive on collaboration and have a laid-back, hard-working culture that thrives on having self-responsibility and earning trust. We're a supportive, collaborative, eclectic group of creative misfits. The right candidate for this role will not merely fit into our culture, but add to it.

Responsibilities
Collaborate with a multidisciplinary team of creatives and marketing team members from both Whole Foods Market and Amazon
Oversee copy and content development for all customer-facing deliverables, including in-store signage, paid media, social, web, email, exclusive brands packaging, and editorial Own and create Amazon Fresh brand guidelines for voice and tone Present work to Whole Foods Market and Amazon leadership Review and provide feedback on all copy throughout its development, ensuring copy is brand-aligned, customer-first and uses consistent voice and tone Guide creatives in turning complex messaging hierarchies into clear, concise and compelling deliverables across a portfolio of marketing programs Partner closely with CDs of Design, Art Direction and Packaging to encourage communication between copy and design teams, and seek out opportunities to strengthen the connection between visuals and messaging Mentor team members through career opportunities and challenges, help them set goals and check in on their progress; conduct yearly evaluations for direct reports Assist in removing roadblocks for creatives, constantly looking for opportunities to streamline processes and working with Project Management and Operations to implement change

Skills
Proven ability to lead and inspire a team of direct reports Proven ability to impart focus by developing clear goals and priorities Proven ability to operate among ambiguity and fast-changing business goals Proven ability to build cross-functional partnerships and inspire collaboration and action Proven ability to juggle multiple projects while maintaining a clear sense of priorities

Qualifications
2+ years of leadership experience managing a copy/creative team6+ years of copywriting experience at a brand or agency Experience managing the creative development process along with mentoring, supervisory and team-building skills Strong ability to provide clear creative direction across in-store retail, interactive content

At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.

Who We Are
Wordsworth + Booth, part of Horizon Media, Inc., is an audio everything agency. We create content from 15-second streaming ads to 60-minute scripted and produced podcasts for blue chip clients and top global brands. We are on a mission to rid the world of sucky audio, and if you share that goal, we'd love to hear from you.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

What You'll Do
As a Creative Director, you will write one-of-a-kind campaigns for global brands from creative brief to launch. You'll lead projects and own client relationships, focusing on creating work that benefits the end customer while pushing the creative envelope. You will work with the President/Chief Creative Officer to manage a team of contract and freelance creatives to deliver creative excellence for both existing and new client opportunities. Core responsibilities include:
Develop work that is conceptually rich and performance-driven to achieve strategic goals Produce engaging, effective scripts and content for all audio advertising/marketing channels Make sure the work meets client goals while achieving the agency's financial goals Lead projects from initial script development through to full-up production, including directions on casting, music, session reads, editing and mixing

Who You Are
You are a highly-creative thinker who does not settle for the status quo, but looks for fresh, new ways of creating content and has an original POVYou are part entrepreneur You are an insightful, and innovative problem solverA part creative strategist, part storyteller, and a creative marketing expert Experience taking ownership and the driver of creative projects Push your comfort zone to stretch and improve yourself, never thinking "that's not my job"You are passionate about technology, advertising, marketing and are always keeping up with it Collaborative, working with a diverse group of people and learning from them
Managing your own time deadlinesA flair for presentation deck development Working collaboratively, effectively, and respectfully with all internal and external partners You'll have fun while you're doing itA supporter of and advocate for diversity, equity and inclusion

Preferred Skills & Experience
Bachelor's degree in English, Journalism, Marketing, Communications or equivalent experience8+ years of copywriting experience in an agency or in-house setting delivering stand-out creative work on campaigns across a variety of digital and traditional touch-points3+ years of experience leading a team Experience ideating and creating work in audio - radio, podcasts, sonic branding, sound design, etc.Passion for experimentation and progress Experience driving creative understanding of leadership and partners Ability to gracefully defend creative decisions to leadership

Certificates, Licenses and Registrations
N/A

Physical Activity and Work Environment
N/A

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.