What is a Creative Director/Owner?

We know what you're thinking - as an owner, your only role is to hire people to run your company and then sit back and enjoy the view. Well, we're here to tell you that that's wishful thinking. While it'll probably pay off eventually, being an owner of a company is hard stuff.

Sure, you can still hire people to help carry out tasks, but you also need to be reviewing sales, coming up with marketing strategies, and even overseeing operations. The biggest role you have is finding new opportunities to grow or expand your business.

Many business owners who are just starting out typically work really long hours. It takes a lot of work to get an idea off the ground. In general, a 50-60-hour workweek isn't uncommon, especially in the beginning. Once the business takes off, then you can start to afford little luxuries, like working less hours.

An art director's duties basically revolve around the handling of artistic trends and decisions in plans and campaigns. Several times, it is up to you to think up strategies and ensure the accomplishments of the goals and take charge in harmonizing with different artists and productive workers. In addition, as an art director, you must keep an eye on the improvement of workflow and the labor force, create ideas and strategies, and validate or give opinions on every ingenious achievement by workers.

You must exhibit good communication, project management, coordination, leadership skills, and aesthetic assessment. Additionally, you must have a bachelor's degree. Being an apprentice in an art-related industry can help as well. You will earn an average salary of $74,672 or $35.90 per hour.

Creative directors are key personnel in marketing and advertising agencies. They design media strategies and monitor communication campaigns for brands and products. They oversee the work of copywriters and graphic designers, revise presentations and coordinate the work of the creative team, making the final calls in creating advertisements.

The job of creative directors is essentially to whittle down the creative chaos their team generates into the most efficient, witty, and spot-on ad solutions. A good creative director will know how to motivate and inspire his/her or her team, bring the best out of the people they work with, and give space for great ideas to grow.

Advertising is a highly competitive and lucrative business for anyone involved, and creative directors are certainly not the ones to miss out on the financial perks. There are a lot of opportunities to show your worth, and as a creative director, you can make anything between $87,869 to $169,072 a year, depending on your location, the size and reputation of your agency, your experience in the field, and the results your work brings.