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The differences between creative leads and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a creative lead and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $93,742 average annual salary of a creative lead.
The top three skills for a creative lead include sketch, project management and adobe creative suite. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Creative Lead | Marketing Lead | |
| Yearly salary | $93,742 | $104,664 |
| Hourly rate | $45.07 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 6,384 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A creative lead is responsible for leading a team of creative staff in conceptualizing designs according to project requirements and client specifications. Creative leads must have excellent technical and critical-thinking skills for utilizing various software tools and applications to generate designs and adjust initial outlines as needed. They also assist the creative staff with the documentation and submission of layouts that meet quality standards and budget limitations. A creative lead works closely with the creative director to establish creative solutions that would attract the audience and enhance the brand's image on market platforms.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Creative leads and marketing leads have different pay scales, as shown below.
| Creative Lead | Marketing Lead | |
| Average salary | $93,742 | $104,664 |
| Salary range | Between $51,000 And $169,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a creative lead and a marketing lead in terms of educational background:
| Creative Lead | Marketing Lead | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Most common major | Graphic Design | Business |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between creative leads' and marketing leads' demographics:
| Creative Lead | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 62.1% Female, 37.9% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |