Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between creative leads and web content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a creative lead and a web content manager. Additionally, a creative lead has an average salary of $93,742, which is higher than the $74,186 average annual salary of a web content manager.
The top three skills for a creative lead include sketch, project management and adobe creative suite. The most important skills for a web content manager are web content, content management system, and wordpress.
| Creative Lead | Web Content Manager | |
| Yearly salary | $93,742 | $74,186 |
| Hourly rate | $45.07 | $35.67 |
| Growth rate | 10% | 10% |
| Number of jobs | 6,384 | 61,192 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A creative lead is responsible for leading a team of creative staff in conceptualizing designs according to project requirements and client specifications. Creative leads must have excellent technical and critical-thinking skills for utilizing various software tools and applications to generate designs and adjust initial outlines as needed. They also assist the creative staff with the documentation and submission of layouts that meet quality standards and budget limitations. A creative lead works closely with the creative director to establish creative solutions that would attract the audience and enhance the brand's image on market platforms.
Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.
Creative leads and web content managers have different pay scales, as shown below.
| Creative Lead | Web Content Manager | |
| Average salary | $93,742 | $74,186 |
| Salary range | Between $51,000 And $169,000 | Between $49,000 And $110,000 |
| Highest paying City | San Francisco, CA | San Mateo, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Gap Inc. |
| Best paying industry | Technology | Technology |
There are a few differences between a creative lead and a web content manager in terms of educational background:
| Creative Lead | Web Content Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 74% |
| Most common major | Graphic Design | Communication |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between creative leads' and web content managers' demographics:
| Creative Lead | Web Content Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 62.1% Female, 37.9% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |