Creative lead demographics and statistics in the US
Creative lead demographics research summary. Zippia estimates creative lead demographics and statistics in the United States by using a database of 30 million profiles. Our creative lead estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about creative leads after extensive research and analysis:
- There are over 10,140 creative leads currently employed in the United States.
- 37.9% of all creative leads are women, while 62.1% are men.
- The average creative lead age is 39 years old.
- The most common ethnicity of creative leads is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Creative leads are most in-demand in New York, NY.
- San Francisco, CA pays an annual average wage of $130,139, the highest in the US.
- In 2022, women creative leads earned 91% of what men earned.
- Washington is the best state for creative leads to live.
- Creative leads are 57% more likely to work at private companies in comparison to public companies.
On this page
Creative lead demographics by:
Creative lead gender statistics
37.9% of creative leads are women and 62.1% of creative leads are men.
- Male, 62.1%
- Female, 37.9%
Creative lead gender ratio
| Gender | Percentages |
|---|---|
| Male | 62.1% |
| Female | 37.9% |
Creative lead gender pay gap
Women earn 91¢ for every $1 earned by men
Male income
$95,087
Female income
$86,995
Creative lead gender ratio over time
This data breaks down the percentage of men and women in creative lead positions over time. Currently, 37.9% of creative leads are female.
Creative lead gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 78.95% | 21.05% |
| 2011 | 78.70% | 21.30% |
| 2012 | 79.16% | 20.84% |
| 2013 | 79.10% | 20.90% |
| 2014 | 77.74% | 22.26% |
| 2015 | 77.38% | 22.62% |
| 2016 | 77.29% | 22.71% |
| 2017 | 76.49% | 23.51% |
| 2018 | 64.30% | 35.70% |
| 2019 | 63.29% | 36.71% |
| 2020 | 61.78% | 38.22% |
| 2021 | 62.14% | 37.86% |
Creative lead related jobs gender ratio
We compared creative leads with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Creative Lead | 62% | 38% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Creative lead demographics by race
The most common ethnicity among creative leads is White, which makes up 74.6% of all creative leads. Comparatively, 8.7% of creative leads are Hispanic or Latino and 8.2% of creative leads are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Creative lead race
| Creative lead race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Creative lead race and ethnicity over time
See how creative lead racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Creative lead race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Creative lead wage gap by race
According to our data, asian creative leads have the highest average salary compared to other ethnicities. Black or african american creative leads have the lowest average salary at $86,997.
| Ethnicity | Salary |
|---|---|
| Unknown | $94,336 |
| White | $93,674 |
| Black or African American | $86,997 |
| Asian | $108,528 |
| Hispanic or Latino | $93,170 |
Average creative lead age
See how the average age of creative leads varies based on ethnicity and gender.
Male
Female
Creative lead age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Creative lead age breakdown
The average age of creative leads is 40+ years years old, representing 44% of the creative lead population.
Creative lead age breakdown
| Creative Lead Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Creative lead educational attainment
The most common degree for creative leads is bachelor's degree, with 77% of creative leads earning that degree. The second and third most common degree levels are associate degree degree at 10% and associate degree degree at 8%.
- Bachelor's, 77%
- Associate, 10%
- Master's, 8%
- High School Diploma, 2%
- Other Degrees, 3%
Creative leads by degree level
| Creative lead degree | Percentages |
|---|---|
| Bachelor's | 77% |
| Associate | 10% |
| Master's | 8% |
| High School Diploma | 2% |
| Other Degrees | 3% |
Creative lead jobs you might like
Creative lead wage gap by degree level
According to the data, creative leads with a Doctorate degree earn more than those without, at $128,542 annually. With a Master's degree, creative leads earn a median annual income of $120,126 compared to $99,164 for creative leads with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $120,126 |
| Bachelor's Degree | $99,164 |
| Doctorate Degree | $128,542 |
Creative lead employment statistics
Most creative leads work for a private in the media industry.
Company size where creative leads work
Below, you can see the size of companies where creative leads work.
Creative lead jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 13% |
| 100 - 500 employees | 24% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 23% |
| > 10,000 employees | 27% |
Creative lead jobs by company type
Employees with the creative lead job title have their preferences when it comes to working for a company. For instance, most creative leads prefer to work at private companies over public companies.
Creative lead jobs by sector
| Company type | Percentages |
|---|---|
| Education | 6% |
| Public | 36% |
| Private | 57% |
| Government | 1% |
Creative lead jobs by industry
The most common industries for creative leads are media, technology and professional.
Creative lead industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 14% |
| Media | 13% |
| Technology | 11% |
| Professional | 9% |
| Retail | 8% |
| Manufacturing | 7% |
| Internet | 5% |
| Health Care | 5% |
| Finance | 5% |
| Education | 5% |
| Hospitality | 3% |
| Telecommunication | 3% |
| Start-up | 3% |
| Non Profits | 3% |
| Energy | 2% |
| Transportation | 1% |
| Government | 1% |
| Real Estate | 1% |
Creative lead turnover and employment statistics
Creative lead unemployment rate over time
The unemployment rate for creative leads between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Creative lead unemployment rate by year
| Year | Creative lead unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average creative lead tenure
The average creative lead stays at their job for 1-2 years, based on the 991 creative leads resumes in Zippia's database.
Creative lead tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 16% |
| 1-2 years | 32% |
| 3-4 years | 15% |
| 5-7 years | 18% |
| 8-10 years | 8% |
| 11+ years | 11% |
Creative lead LGBT ratio compared to similar jobs
Review the percent of creative leads that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Director Of Client Development | 7.25% | 124,777 |
| Advertising Campaign Manager | 9.54% | 6,505 |
| Creative Lead | 9.86% | - |
| Director Of Philanthropy | 16.11% | 10,579 |
Similar creative lead jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Director Of Client Development | 7.25% | 124,777 |
| Advertising Campaign Manager | 9.54% | 6,505 |
| Director Of Philanthropy | 16.11% | 10,579 |
Foreign languages spoken by creative leads
The most common foreign language among creative leads is Spanish at 38.5%. The second-most popular foreign language spoken is Chinese at 10.3% and French is the third-most popular at 10.3%.
- Spanish, 38.5%
- Chinese, 10.3%
- French, 10.3%
- Mandarin, 10.3%
- Korean, 7.7%
- Other, 22.9%
Creative lead languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 38.5% |
| Chinese | 10.3% |
| French | 10.3% |
| Mandarin | 10.3% |
| Korean | 7.7% |
| Other | 22.9% |
