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Become A Creative Manager

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Working As A Creative Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $67,038

    Average Salary

What Does A Creative Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Creative Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Creative Manager?

Creative Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Creative Director 4.0 years
Creative Designer 3.0 years
Creative Manager 3.0 years
Creative Lead 2.7 years
Top Employers Before
Art Director 14.8%
Designer 4.5%
Internship 3.7%
Top Employers After
Art Director 10.4%
Owner 4.4%
Director 3.3%
Manager 3.0%

Do you work as a Creative Manager?

Creative Manager Demographics

Gender

Male

52.6%

Female

46.2%

Unknown

1.2%
Ethnicity

White

78.0%

Hispanic or Latino

10.6%

Asian

8.4%

Unknown

2.1%

Black or African American

0.9%
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Languages Spoken

Spanish

45.2%

French

19.4%

Portuguese

9.7%

Chinese

3.2%

Hebrew

3.2%

German

3.2%

Mandarin

3.2%

Cantonese

3.2%

Russian

3.2%

Arabic

3.2%

Italian

3.2%
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Creative Manager Education

Schools

Fashion Institute of Technology

12.3%

Michigan State University

6.6%

Marquette University

5.7%

University of Phoenix

5.7%

University of Texas at Austin

5.7%

University of North Texas

4.7%

Auburn University

4.7%

Savannah College of Art and Design

4.7%

Virginia Commonwealth University

4.7%

Rochester Institute of Technology

4.7%

University of Colorado at Boulder

4.7%

Full Sail University

4.7%

University of Georgia

4.7%

Northern Illinois University

4.7%

Syracuse University

3.8%

Northwestern University

3.8%

University of Florida

3.8%

Pratt Institute-Main

3.8%

University of Illinois at Chicago

3.8%

University of San Francisco

2.8%
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Majors

Graphic Design

29.6%

Fine Arts

9.3%

Communication

8.2%

Marketing

8.2%

Business

6.8%

Design And Visual Communication

5.9%

English

4.4%

Journalism

3.8%

Advertising

3.8%

Public Relations

3.2%

Photography

2.5%

Management

2.3%

Writing

2.1%

Computer Applications

1.7%

Entertainment Business

1.5%

Specialized Sales And Merchandising

1.5%

Liberal Arts

1.3%

Psychology

1.3%

General Education, Specific Areas

1.3%

Audiovisual Communications Technologies

1.3%
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Degrees

Bachelors

59.9%

Other

16.5%

Masters

12.6%

Associate

6.5%

Certificate

3.0%

Diploma

1.2%

Doctorate

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Creative Manager Salaries

Job Title Company Location Start Date Salary
Creative Strategy Manager Google Inc. Chicago, IL Aug 21, 2015 $142,000
Creative, Usability Manager EBAY Enterprise, Inc. New York, NY Jan 05, 2015 $110,000
Manager, Creative-Usability 1075 First Global Associates LLC New York, NY Sep 28, 2015 $110,000
Creative Manager The Korff Kounsil CA Apr 02, 2010 $100,000
Creative Manager The Korff Kounsil, LLC CA Sep 22, 2011 $100,000
Creative Fragrance Manager Givaudan Fragrances Corporation East Hanover, NJ Aug 31, 2015 $100,000
Associate Creative Manager Walter Dorwin Teague Associates (Wa), Inc. Everett, WA May 06, 2013 $97,124 -
$145,686
SR. Creative Manager MTV Networks Latin America Inc. Miami, FL May 27, 2012 $94,500
Senior Creative Manager Ouidad New York, NY Sep 19, 2016 $90,000
Creative Software Manager Interlude Us, Inc. New York, NY Sep 21, 2012 $86,000
Creative Manager The Wild Bunch LLC New York, NY Oct 08, 2014 $85,000
SR. Creative Manager MTV Networks Latin America Miami, FL Jul 16, 2011 $84,872
SR. Creative Manager, Consumer Products MTV Networks Latin America Miami, FL Jul 15, 2010 $82,400
Creative Manager Flurry, Inc. San Francisco, CA Feb 18, 2013 $82,000 -
$110,000
Manager-Plan Creative (Multicultural Marketing) CSC Holdings, LLC Bethpage, NY Dec 14, 2014 $80,585
Manager-Plan Creative (Multicultural Marketing) CSC Holdings, LLC Bethpage, NY Oct 01, 2014 $80,585
On-Line Creative Manager The Kern Organization Inc. Los Angeles, CA Jun 15, 2010 $80,000
Manager-Plan Creative (Multicultural Marketing) CSC Holdings, LLC Bethpage, NY May 17, 2013 $78,619
Manager-Plan Creative (Multicultural Marketing) CSC Holdings, LLC Bethpage, NY May 17, 2010 $71,600
Regional Creative Manager, Latin America Conill Advertising, Inc. Miami, FL Sep 05, 2015 $67,038 -
$87,000
Senior Creative Manager Global Poverty Project Inc. New York, NY Sep 23, 2016 $66,000
Creative Manager European Designs, Inc. San Francisco, CA Dec 01, 2011 $65,000
Creative Manager-Fashion/Graphic Director CITI Fox, Inc. Los Angeles, CA Aug 30, 2014 $64,697
Creative Manager-Fashion/Graphic Director Lovej Corporation Los Angeles, CA Nov 01, 2013 $64,572
Creative Manager-Fashion/Graphic Director Lovej Corporation Los Angeles, CA Nov 15, 2013 $64,572
Creative Manager-Fashion/Graphic Director The Propose Inc. Los Angeles, CA Sep 15, 2015 $63,967
Creative Manager-Fashion/Graphic Director Rhapsody Clothing, Inc. Los Angeles, CA Sep 15, 2012 $62,714

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Top Skills for A Creative Manager

CompanyWebsiteCreativeDepartmentPhotographyCreativeDirectionGraphicDesignConceptDevelopmentArtDirectionProjectManagementPhotoShootsFacebookCreativeDevelopmentInteractiveProductDevelopmentAdobePhotoshopCreativeStrategiesTwitterInternalClientsBusinessDevelopmentCreativeProjectsPrintProduction

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  1. Company Website
  2. Creative Department
  3. Photography
You can check out examples of real life uses of top skills on resumes here:
  • Key player in the development and redesign of company website and image.
  • Spearheaded the reorganization of inefficient creative department to allow for smooth and efficient process flow.
  • Delivered targeted photography in studio and on location nationwide.
  • Consulted with clients on their creative direction for the company on each particular specified project.
  • Supervised a core of designers, freelance illustrators, graphic designers, mechanical artists, sculptors and seamstresses.

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Top Creative Manager Employers

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Creative Manager Videos

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