What is a Creative Manager?

A Marketing Manager is a key person with many responsibilities when it comes to finding customers for a product. They contribute to creating and consistently maintaining an identity for the products a company sells and oversees the communication and placement of this brand on the market. They create growth strategies for the business, based on data analysis; organize efforts to promote products, generate revenues, and secure a steady pool of satisfied customers.

Marketing managers find ways to make sure the reputation of their company is impeccable. They design and implement marketing campaigns and track, analyze, and evaluate their performance.

They are creative thinkers who deploy sophisticated technologies to understand the most hidden desires of consumers and are able to frame a product in a way that creates desire, while discovering the channels of communication that hit the nail on the head.

Creative directors are key personnel in marketing and advertising agencies. They design media strategies and monitor communication campaigns for brands and products. They oversee the work of copywriters and graphic designers, revise presentations and coordinate the work of the creative team, making the final calls in creating advertisements.

The job of creative directors is essentially to whittle down the creative chaos their team generates into the most efficient, witty, and spot-on ad solutions. A good creative director will know how to motivate and inspire his/her or her team, bring the best out of the people they work with, and give space for great ideas to grow.

Advertising is a highly competitive and lucrative business for anyone involved, and creative directors are certainly not the ones to miss out on the financial perks. There are a lot of opportunities to show your worth, and as a creative director, you can make anything between $87,869 to $169,072 a year, depending on your location, the size and reputation of your agency, your experience in the field, and the results your work brings.

Are you looking for a career where development comes with the title? If you have a passion to be the best, enjoy building relationships, and thinking of strategic ways to do things, then the development manager could be the start of a rewarding new career for you. In general, Development Managers are high-level professionals that steer their companies in the right direction to increase business and revenue. This is the profession that offers you a high earning potential and a fast-paced work environment. In this role, you can expect to earn a median annual salary of $108,290, which is significantly higher than the $33,840 median annual salary that the U.S. Bureau of Labor Statistics reports for all occupations.

Working as a development manager, you'll be in charge of developing business solutions and helping your company grow. The primary objective of your job as a development manager is to bring on board the new customers, in addition to this, you'll identify, plan, and lead activities to further the development of your company or organization. In this position, your role is likely a strategic opportunist who'll lead company growth both internally and externally. Since development managers are needed in almost every sector, you'll get the opportunity to work in a wide range of businesses, from accountancy to recruitment and from education to manufacturing firms, you can get employed in all types of businesses and organizations. You'll usually work 9 am to 5 pm, Monday to Friday, though on occasion you may have to work longer to meet a project deadline or when attending a conference or event. Working as a development manager, you may have part-time and flexible working opportunities too. Typically, you'll work in an indoor office setting but may travel frequently for face-to-face meetings with customers and new clients.

One of the best things about the development manager role is that it doesn't set any entry requirements - there are several routes you could take to help you pursue this career. You could complete a university or college course, an apprenticeship, or apply directly to an employer's work. Most employers look for applicants with previous experience in sales, business management, or marketing. In terms of personality traits, employers generally look for people who are articulate, polished, self-motivated, and professional, who have a knack for negotiation, strategic thinking, and good business sense. Above all other benefits of the development manager career is its financial rewards, which means you'll get bonus-related pay in this position. As you'll be the driving force behind generating new partnerships and contacts for your company, you'll be paid large bonuses, sometimes matching your annual salary. Being a senior development analyst, you may get additional benefits, such as health insurance, pension, vacation, or sick time. The advantages of becoming a development manager are countless - this is the most competitive and rewarding post that brings plenty of flexibility and benefits with professional and financial stability. This is the position, where you'll enjoy the satisfaction of expanding business opportunities and boosting profits. Here you'll get unlimited chances of progression as the more experience and credibility you gain over time in the development manager role, the more you potentially make.