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The differences between creative marketing managers and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a creative marketing manager and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $63,948 average annual salary of a creative marketing manager.
The top three skills for a creative marketing manager include digital marketing, marketing campaigns and email campaigns. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Creative Marketing Manager | Head Of Marketing | |
| Yearly salary | $63,948 | $137,829 |
| Hourly rate | $30.74 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,300 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Creative marketing managers primarily direct and lead both the design and production of marketing audio and visual materials. The managers establish and implement the design and format processes and standards in producing high quality and consistent results. They put together budgets and estimates for marketing campaigns and submit them for approval. It is their job to prepare sales and advertise contracts. Also, they review advertising materials such as print. Skills needed in this job include marketing, negotiation, and communication.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Creative marketing managers and heads of marketing have different pay scales, as shown below.
| Creative Marketing Manager | Head Of Marketing | |
| Average salary | $63,948 | $137,829 |
| Salary range | Between $38,000 And $107,000 | Between $93,000 And $203,000 |
| Highest paying City | San Mateo, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Apple | Meta |
| Best paying industry | - | Media |
There are a few differences between a creative marketing manager and a head of marketing in terms of educational background:
| Creative Marketing Manager | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 69% |
| Most common major | Graphic Design | Business |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between creative marketing managers' and heads of marketing' demographics:
| Creative Marketing Manager | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.4% Female, 49.6% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |