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The differences between creative marketing managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a creative marketing manager and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $63,948 average annual salary of a creative marketing manager.
The top three skills for a creative marketing manager include digital marketing, marketing campaigns and email campaigns. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Creative Marketing Manager | Marketing Lead | |
| Yearly salary | $63,948 | $104,664 |
| Hourly rate | $30.74 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,300 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Creative marketing managers primarily direct and lead both the design and production of marketing audio and visual materials. The managers establish and implement the design and format processes and standards in producing high quality and consistent results. They put together budgets and estimates for marketing campaigns and submit them for approval. It is their job to prepare sales and advertise contracts. Also, they review advertising materials such as print. Skills needed in this job include marketing, negotiation, and communication.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Creative marketing managers and marketing leads have different pay scales, as shown below.
| Creative Marketing Manager | Marketing Lead | |
| Average salary | $63,948 | $104,664 |
| Salary range | Between $38,000 And $107,000 | Between $74,000 And $146,000 |
| Highest paying City | San Mateo, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Apple | Meta |
| Best paying industry | - | Technology |
There are a few differences between a creative marketing manager and a marketing lead in terms of educational background:
| Creative Marketing Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Most common major | Graphic Design | Business |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between creative marketing managers' and marketing leads' demographics:
| Creative Marketing Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.4% Female, 49.6% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |