Creative marketing manager demographics and statistics in the US
Creative marketing manager demographics research summary. Zippia estimates creative marketing manager demographics and statistics in the United States by using a database of 30 million profiles. Our creative marketing manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about creative marketing managers after extensive research and analysis:
- There are over 25,566 creative marketing managers currently employed in the United States.
- 49.6% of all creative marketing managers are women, while 50.4% are men.
- The average creative marketing manager age is 39 years old.
- The most common ethnicity of creative marketing managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Creative marketing managers are most in-demand in Culver City, CA.
- San Mateo, CA pays an annual average wage of $87,283, the highest in the US.
- In 2022, women creative marketing managers earned 92% of what men earned.
- Rhode Island is the best state for creative marketing managers to live.
- Creative marketing managers are 70% more likely to work at private companies in comparison to public companies.
On this page
Creative marketing manager demographics by:
Creative marketing manager gender statistics
49.6% of creative marketing managers are women and 50.4% of creative marketing managers are men.
- Male, 50.4%
- Female, 49.6%
Creative marketing manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 50.4% |
| Female | 49.6% |
Creative marketing manager gender pay gap
Women earn 92¢ for every $1 earned by men
Male income
$64,751
Female income
$59,894
Creative marketing manager gender ratio over time
This data breaks down the percentage of men and women in creative marketing manager positions over time. Currently, 49.6% of creative marketing managers are female.
Creative marketing manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 69.87% | 30.13% |
| 2011 | 69.55% | 30.45% |
| 2012 | 70.13% | 29.87% |
| 2013 | 70.07% | 29.93% |
| 2014 | 68.35% | 31.65% |
| 2015 | 67.90% | 32.10% |
| 2016 | 67.78% | 32.22% |
| 2017 | 66.80% | 33.20% |
| 2018 | 52.68% | 47.32% |
| 2019 | 51.60% | 48.40% |
| 2020 | 49.98% | 50.02% |
| 2021 | 50.37% | 49.63% |
Creative marketing manager related jobs gender ratio
We compared creative marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Creative Marketing Manager | 50% | 50% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Creative marketing manager demographics by race
The most common ethnicity among creative marketing managers is White, which makes up 74.6% of all creative marketing managers. Comparatively, 8.7% of creative marketing managers are Hispanic or Latino and 8.2% of creative marketing managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Creative marketing manager race
| Creative marketing manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Creative marketing manager race and ethnicity over time
See how creative marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Creative marketing manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Creative marketing manager wage gap by race
According to our data, asian creative marketing managers have the highest average salary compared to other ethnicities. Black or african american creative marketing managers have the lowest average salary at $59,895.
| Ethnicity | Salary |
|---|---|
| Unknown | $64,303 |
| White | $63,907 |
| Black or African American | $59,895 |
| Asian | $72,709 |
| Hispanic or Latino | $63,605 |
Average creative marketing manager age
See how the average age of creative marketing managers varies based on ethnicity and gender.
Male
Female
Creative marketing manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Creative marketing manager age breakdown
The average age of creative marketing managers is 40+ years years old, representing 44% of the creative marketing manager population.
Creative marketing manager age breakdown
| Creative Marketing Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Creative marketing manager educational attainment
The most common degree for creative marketing managers is bachelor's degree, with 80% of creative marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 10% and master's degree degree at 7%.
- Bachelor's, 80%
- Master's, 10%
- Associate, 7%
- High School Diploma, 2%
- Other Degrees, 1%
Creative marketing managers by degree level
| Creative marketing manager degree | Percentages |
|---|---|
| Bachelor's | 80% |
| Master's | 10% |
| Associate | 7% |
| High School Diploma | 2% |
| Other Degrees | 1% |
Creative marketing manager jobs you might like
Creative marketing manager wage gap by degree level
According to the data, creative marketing managers with a Doctorate degree earn more than those without, at $84,340 annually. With a Master's degree, creative marketing managers earn a median annual income of $79,478 compared to $67,179 for creative marketing managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $79,478 |
| Bachelor's Degree | $67,179 |
| Doctorate Degree | $84,340 |
Creative marketing manager employment statistics
Most creative marketing managers work for a private in the media industry.
Company size where creative marketing managers work
Below, you can see the size of companies where creative marketing managers work.
Creative marketing manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 15% |
| 100 - 500 employees | 21% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 27% |
| > 10,000 employees | 20% |
Creative marketing manager jobs by company type
Employees with the creative marketing manager job title have their preferences when it comes to working for a company. For instance, most creative marketing managers prefer to work at private companies over public companies.
Creative marketing manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 25% |
| Private | 70% |
| Government | 1% |
Creative marketing manager jobs by industry
The most common industries for creative marketing managers are media, technology and manufacturing.
Creative marketing manager industry statistics
| Industry | Percentages |
|---|---|
| Media | 12% |
| Technology | 12% |
| Manufacturing | 10% |
| Fortune 500 | 9% |
| Retail | 8% |
| Hospitality | 7% |
| Professional | 6% |
| Health Care | 5% |
| Real Estate | 5% |
| Internet | 3% |
| Finance | 3% |
| Construction | 3% |
| Telecommunication | 3% |
| Start-up | 3% |
| Education | 3% |
| Automotive | 2% |
| Energy | 2% |
| Non Profits | 2% |
| Pharmaceutical | 1% |
| Insurance | 1% |
Creative marketing manager turnover and employment statistics
Creative marketing manager unemployment rate over time
The unemployment rate for creative marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Creative marketing manager unemployment rate by year
| Year | Creative marketing manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average creative marketing manager tenure
The average creative marketing manager stays at their job for 1-2 years, based on the 469 creative marketing managers resumes in Zippia's database.
Creative marketing manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 8% |
| 1-2 years | 32% |
| 3-4 years | 19% |
| 5-7 years | 19% |
| 8-10 years | 9% |
| 11+ years | 12% |
Creative marketing manager LGBT ratio compared to similar jobs
Review the percent of creative marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Director Of Client Development | 7.25% | 124,777 |
| Advertising Production Manager | 9.54% | 56,812 |
| Creative Marketing Manager | 9.86% | - |
| Director Of Economic Development | 16.11% | 55,938 |
Similar creative marketing manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Director Of Client Development | 7.25% | 124,777 |
| Advertising Production Manager | 9.54% | 56,812 |
| Director Of Economic Development | 16.11% | 55,938 |
Foreign languages spoken by creative marketing managers
The most common foreign language among creative marketing managers is Spanish at 33.3%. The second-most popular foreign language spoken is Chinese at 11.1% and Japanese is the third-most popular at 11.1%.
- Spanish, 33.3%
- Chinese, 11.1%
- Japanese, 11.1%
- French, 11.1%
- Italian, 11.1%
- Other, 22.3%
Creative marketing manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 33.3% |
| Chinese | 11.1% |
| Japanese | 11.1% |
| French | 11.1% |
| Italian | 11.1% |
| Other | 22.3% |
