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Creative marketing manager education requirements

Updated January 8, 2025
4 min read

There are several educational requirements to become a creative marketing manager. Creative marketing managers usually study graphic design, communication, or fine arts. 80% of creative marketing managers hold a bachelor's degree, and 10% hold an master's degree. We analyzed 469 real creative marketing manager resumes to see exactly what creative marketing manager education sections show.

The most common colleges for creative marketing managers are the University of California - Davis and the University of California - Davis.

There are also many online creative marketing manager courses to help get the education required to be a creative marketing manager.

What education do you need to become a creative marketing manager?

What degree do you need to be a creative marketing manager?

The most common degree for creative marketing managers is bachelor's degree, with 80% of creative marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 10% and master's degree degree at 7%.
  • Bachelor's, 80%
  • Master's, 10%
  • Associate, 7%
  • High School Diploma, 2%
  • Other Degrees, 1%

What should I major in to become a creative marketing manager?

You should major in graphic design to become a creative marketing manager. 23% of creative marketing managers major in graphic design. Other common majors for a creative marketing manager include communication and fine arts.

Most common colleges for creative marketing managers

Creative marketing managers often get their degrees at University of California - Davis, Temple University, and New York University. Here are the most common colleges for creative marketing managers in the US based on their resumes.
Creative marketing manager common collegePercentages
University of California - Davis7.46%
Temple University5.97%
New York University5.97%
University of California, Santa Barbara5.97%
University of Arizona5.97%

Best majors for creative marketing managers

RankMajorPercentages
1Graphic Design23.0%
2Communication15.1%
3Fine Arts9.7%
4Marketing9.4%
5Business9.1%

Best colleges for creative marketing managers

The best colleges for creative marketing managers are Northwestern University, University of Southern California, and University of Pennsylvania.

A creative marketing manager with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for creative marketing managers. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become creative marketing managers.

1. University of Wisconsin - Madison

Madison, WI • Private

In-state tuition

$10,555

Enrollment

30,360

2. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

3. University of Georgia

Athens, GA • Private

In-state tuition

$11,830

Enrollment

29,474

4. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Enrollment

33,495

5. Howard University

Washington, DC • Private

In-state tuition

$26,756

Enrollment

6,166

6. University of Texas at Austin

Austin, TX • Private

In-state tuition

$10,610

Enrollment

40,329

7. University of Southern California

Los Angeles, CA • Private

In-state tuition

$56,225

Enrollment

19,548

8. Ohio State University

Columbus, OH • Private

In-state tuition

$10,726

Enrollment

45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-state tuition

$55,584

Enrollment

10,764

10. San Diego State University

San Diego, CA • Private

In-state tuition

$7,488

Enrollment

30,018

20 best online courses for creative marketing managers

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1. Product Management (Part Time)

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Balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success. Learn from a seasoned expert. This course is offered in person and live online, in a remote classroom setting...

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Learn to apply predictive analytics and business intelligence to solve real-world business problems...

4. Marketing Analytics

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Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...

5. Creativity And Entrepreneurship

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Creativity & Entrepreneurship will help you tap into your inner creativity and learn how to leverage it for career development or business innovation. Presented by Berklee Institute for Creative Entrepreneurship founder Panos Panay, this course features interviews with world renown entrepreneurs, innovators, songwriters, producers, creative directors, educators, performers, visual artists and chefs as they discuss parallels between the creative and entrepreneurial journeys. The course...

6. Creativity Toolkit II: Creative Collaboration

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Creativity requires us to collaborate with others, and this course helps you be a better creative collaborator. We need to be able to pitch our creative ideas so that others are excited rather than baffled or dismissive by them. We need to be able to evaluate the ideas of others so we identify rather than miss creative solutions. We need to be able to work with our teams such that creativity thrives rather than is suppressed. This course addresses each of these needs, identifying challenges and...

7. Creativity, Design Thinking, and Innovation for Business

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8. Creative Thinking Exercises: Improve Your Creative Thinking

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9. Product Manager

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Envision and lead the product strategy of industry-defining products, and learn to successfully bring them to market. Influence the execution of product development as a Product Manager, one of the most highly-coveted roles in technology...

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12. Creativity Course by a Creativity Coach Art & Innovation

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13. Creative Thinking: How to Think More Creatively

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Learn to Use Mind Mapping and Creative Problem Solving...

14. Digital Marketing

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Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...

15. AI for Business Leaders

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Master the foundations of artificial intelligence so you can strategically implement AI in your company. Leverage machine learning technologies to power corporate growth, increase efficiency, and enhance customer experiences...

16. Creative Problem Solving Tools

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Creative Strategies for Solving Problems...

17. 365 Days of Creativity

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A totally new learning experience that will teach you 365 creative skills...

18. Business Analytics

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In this program, you will learn foundational data skills that apply across functions and industries. You will learn to analyze data and build models with Excel, query databases using SQL, and create informative data visualizations with Tableau...

19. AI Product Manager

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Learn to develop AI products that deliver business value. Build skills that help you compete in the new AI-powered world...

20. Adobe Creative Cloud Ultimate Guide

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Adobe Creative Cloud Ultimate A-Z Guide. Go From Basic to Advanced with Creative Cloud and 10 Projects From Scratch...

Top 10 most affordable universities for creative marketing managers

The most affordable schools for creative marketing managers are University of Florida, suny farmingdale, and fashion institute of technology.

If the best universities for creative marketing managers are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for creative marketing managers.

1. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

2. SUNY Farmingdale

Farmingdale, NY • Private

In-state tuition

$8,306

Cost of attendance

16,091

3. Fashion Institute of Technology

New York, NY • Private

In-state tuition

$5,740

Cost of attendance

17,864

4. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

5. California State University - Long Beach

Long Beach, CA • Private

In-state tuition

$6,798

Cost of attendance

18,306

6. University of South Florida

Tampa, FL • Private

In-state tuition

$6,410

Cost of attendance

20,456

7. California State University - Dominguez Hills

Carson, CA • Private

In-state tuition

$6,942

Cost of attendance

14,469

8. University of Houston - Victoria

Victoria, TX • Private

In-state tuition

$6,491

Cost of attendance

19,075

9. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

10. Florida International University

Miami, FL • Private

In-state tuition

$6,556

Cost of attendance

19,434

Top 10 hardest universities to get into for creative marketing managers

The hardest universities for creative marketing managers to get into are Northwestern University, University of Southern California, and University of Pennsylvania.

Some great schools for creative marketing managers are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for creative marketing managers based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

8%

SAT average

1,508

2. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

3. University of Pennsylvania

Philadelphia, PA • Private

Admissions rate

8%

SAT average

1,492

4. Stanford University

Stanford, CA • Private

Admissions rate

4%

SAT average

1,497

5. Northeastern University

Boston, MA • Private

Admissions rate

19%

SAT average

1,466

6. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

7. University of Texas at Austin

Austin, TX • Private

Admissions rate

39%

SAT average

1,367

8. University of Maryland - College Park

College Park, MD • Private

Admissions rate

47%

SAT average

1,390

9. George Washington University, The

Washington, DC • Private

Admissions rate

42%

SAT average

1,380

10. University of Washington

Seattle, WA • Private

Admissions rate

49%

SAT average

1,347

Top 10 easy-to-apply-to universities for creative marketing managers

The easiest schools for creative marketing managers to get into are Oklahoma Wesleyan University, university of the incarnate word, and notre dame de namur university.

Some schools are much easier to get into. If you want to start your career as a creative marketing manager without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for creative marketing managers.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

2. University of the Incarnate Word

San Antonio, TX • Private

Admissions rate

88%

SAT average

1,044

3. Notre Dame de Namur University

Belmont, CA • Private

Admissions rate

82%

SAT average

983

4. Notre Dame College

Cleveland, OH • Private

Admissions rate

90%

SAT average

994

5. LIM College

New York, NY • Private

Admissions rate

83%

SAT average

1,061

6. La Roche College

Pittsburgh, PA • Private

Admissions rate

99%

SAT average

1,008

7. Wayland Baptist University

Plainview, TX • Private

Admissions rate

98%

SAT average

1,003

8. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions rate

92%

SAT average

1,031

9. Mount Saint Mary's University

Los Angeles, CA • Private

Admissions rate

84%

SAT average

1,031

10. Curry College

Milton, MA • Private

Admissions rate

93%

SAT average

1,026

Average creative marketing manager salary by education level

Creative marketing managers with a Doctorate degree earn more than those without, at $84,340 annually. With a Master's degree, creative marketing managers earn a median annual income of $79,478 compared to $67,179 for creative marketing managers with an Bachelor's degree.
Creative marketing manager education levelCreative marketing manager salary
Master's Degree$79,478
Bachelor's Degree$67,179
Doctorate Degree$84,340

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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