Creative marketing manager job description

The Role

Wpromote is looking for a talented Performance Creative Manager to join our Performance Creative team. We are looking for a candidate who loves the fast-paced environment of an agency, and can roll with the punches.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through policies like unlimited PTO, a 4.5-day workweek, flexible schedules, work from anywhere options, 100% paid parental leave, and 401(k) matching. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what's possible in marketing.

*If you reside in Colorado, please click this link to view Colorado compensation information and apply for this role. Residents of all other states are encouraged to apply to this posting. Compensation packages for employees and applicants outside Colorado may differ from the Colorado compensation information and are based on a wide array of factors unique to each candidate and location, including but not limited to skill set, years & depth of experience, education and certifications, and geographic location. This may differ in other locations due to cost of labor considerations.

*This position may be performed remotely in most states within the US, with some exclusions
**This position is not eligible for immigration sponsorship

#LI-VR1
#LI-Remote
You Will BeDeveloping innovative performance-centric integrated creative campaigns for clients, adapting their brand identity and guidelines into audience-specific messaging aligned with channel best practices. Producing monthly briefs and generating buy-in on concepts and strategy to sell in performance creative retainers and projects to develop large static and video asset libraries media buyers can use for testing and generating stronger channel performance.Conceptualizing creative strategy for new business prospects and articulating the value of the service offering to sell in new clients. Analyzing data and performance of creative campaigns and using learnings to inform future campaign execution. Overseeing creative production timelines to ensure we are meeting client deliverables Keeping your finger on the pulse of emerging formats, channels, and growth opportunities to ensure brand-response campaigns are compelling and cutting-edge. Strategizing and servicing creative needs from Paid Social to Programmatic, YouTube, Display and Amazon services Identifying opportunities to improve our Performance Creative service through in-house automation solutions or third-party platforms Monitoring and tracking the overall client growth for the portfolio utilizing Performance Creative best practices
You Must HaveAt least 2+ years owning and managing client relationships to meet creative deliverables Experience working directly with Social media managers at a digital agency to analyze performance data and determine which assets to scale, which iterate additional versions upon and which to stop investing in.Strong client-facing communication skills for in-person pitches and existing client cross-sells. Sharp creative eye and experience developing and producing creative campaigns built around performanceA track record of pitching and closing new business, cross-selling existing business and convincing existing clients of the benefits of ceding aspects of brand guidelines in favor of performance creative ad formats and messaging tactics The ability to step in and do hands-on design or editing work in the event that one of your direct reports cannot fulfill a deliverable due to unexpected circumstances Relationships with talent, colleagues, vendors, and external network that will empower you to hit the ground running are a plus
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Highgate is a leading real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in major U.S. gateway cities including New York, Boston, Miami, San Francisco and Honolulu, with a growing Caribbean and Latin America footprint. The hospitality forward company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate has a proven record of developing its diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts with contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in New York, Chicago, Dallas, London, Miami, and Seattle. www.highgate.com.
Mansion on Forsyth Park - Savannah

Reporting to the Chief Brand Officer, the Manager, Brand Marketing + Creative will be responsible for brand and marketing efforts for the Mansion on Forsyth Park in Savannah, GA, and serve as a brand ambassador for LEFT LANE Hospitality-ensuring all digital and physical expressions on the brand, property initiatives and materials communicate consistent brand identity.

This individual will be integral to the development and success of the Mansion on Forsyth's upcoming multi-million-dollar transformation - working side-by-side with the CBO to develop dynamic marketing strategies and programs to debut the phased renovation, expansion, and rebranding starting in spring 2023. He/she will be responsible for the daily management of brand and marketing projects, programming and partnerships with a focus on digital/social marketing and creativity to drive awareness for the property.

+ Own social media channels for the hotel and future property outlets including content strategy and execution, organic growth, copywriting, community engagement, influencer relations, and reporting.

+ Partner with CBO to manage public relations agency, strategy, and execution including results and reporting.

+ Collaborate with CBO, revenue director, and digital agency to ensure seamless integration and success of digital marketing strategies and plans, including campaign development, paid media, tone of voice, creativity, and content - to ensure consistency with the brand and its priorities.

+ Create and maintain brand and marketing decks and presentations. Serve as a property-level brand leader and collaborate with key departments including F&B, ops, and sales to align stakeholders, capture and integrate feedback, and secure approvals.

+ Partner with CBO, revenue director, and external resources to own email marketing strategy including content calendar development, copywriting, creative direction, asset selection, and approvals.

+ Oversee graphic design initiatives including menus, event materials, invites, and collateral assets. Proficiency in Canva is strongly preferred.

+ Oversee website updates including copywriting, asset selection, and agency/vendor management. Play an integral role in the development of a new property website, debuting in 2023. Proficiency in Shopify and WordPress preferred.

+ Develop and maintain mood boards for key projects including playbooks, programming and events, and photo shoots.

+ Assist with creative direction, styling, shot list development, and deliverables for property photoshoots. Source new vendor relationships and own asset library for the property.

+ Support CBO with strategic partnerships, programming, and hotel activations. Source new partners and opportunities to add revenue-generating value to brand marketing strategy and execution. Collaborate with operations to manage event logistics.

+ Partner with CBO and director of HR to own execution of employer brand strategy, developing and executing marketing plans to support hiring and recruitment efforts as the property heads into its transformation.

+ 3-5 years experience in marketing and communications (hospitality industry and/or luxury brand experience essential)

+ Strong creative mind and design sensibility

+ Eager to be part of hotel transformation and grow with the company

+ Demonstrated ability to develop and implement successful marketing strategies, including ROI / KPI metrics

+ Strong presentation and communications skills, proficiency with programs such as Photoshop, Adobe Illustrator, Canva, Shopify, and WordPress

+ Demonstrated ability to develop and maintain relationships with external and internal stakeholders

+ Ability to organize events

+ Knowledge of social media marketing and content creation in programs such as Later, Hootsuite, etc.

+ Ability to deliver strong print and digital marketing materials

+ Ability to work proficiently quickly in a high-pressure & fast-paced environment

+ Maintain a warm and friendly demeanor at all times

+ Must be able to effectively communicate both verbally and written, with all levels of employees and guests in an attentive, friendly, courteous, and service-oriented manner

+ Must be able to multitask and prioritize departmental functions to meet deadlines .


Address1: 700 Drayton Street