What does a creative marketing manager do?
Creative marketing managers primarily direct and lead both the design and production of marketing audio and visual materials. The managers establish and implement the design and format processes and standards in producing high quality and consistent results. They put together budgets and estimates for marketing campaigns and submit them for approval. It is their job to prepare sales and advertise contracts. Also, they review advertising materials such as print. Skills needed in this job include marketing, negotiation, and communication.
Creative marketing manager responsibilities
Here are examples of responsibilities from real creative marketing manager resumes:
- Manage Instagram account driving follows/views for profile.
- Lead small creative teams through concept, design, and copywriting.
- Secure critical LinkedIn partnership and manage the associated marketing campaign and announcement.
- Implement SEO to give the company a competitive digital positioning.
- Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
- Collaborate with UX managers to ensure product design aligns with corporate design.
- Redesign and build modular self-serve templates for blog and landing pages, collaborating with UX and international SEO team stakeholders.
- Maintain official company page on Facebook and LinkedIn to facilitate interaction with consumers.
Creative marketing manager skills and personality traits
We calculated that 13% of Creative Marketing Managers are proficient in Digital Marketing, Marketing Campaigns, and Email Campaigns. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Creative Marketing Managers that have these skills listed on their resume here:
- Digital Marketing, 13%
Lead in formulating and maintaining a web and digital marketing plan to engage prospective customers and current clients.
- Marketing Campaigns, 7%
Leverage existing internal tools and teams to efficiently and cost-effectively execute marketing campaigns.
- Email Campaigns, 6%
Create email campaigns and build mailing lists.
- Graphic Design, 5%
Implemented and coordinated graphic design teams execution of informational and technical sales bulletins, direct mail advertising and collateral materials.
- WordPress, 4%
Converted sites from a custom built CMS to WordPress.
- Email Marketing, 4%
Develop awareness on Social Platform and implemented email marketing to grow customer list.
"digital marketing," "marketing campaigns," and "email campaigns" are among the most common skills that creative marketing managers use at work. You can find even more creative marketing manager responsibilities below, including:
Analytical skills. To carry out their duties, the most important skill for a creative marketing manager to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Creative marketing managers often use analytical skills in their day-to-day job, as shown by this real resume: "lead management committee to analyze and develop policies and procedures for corporate-wide creative services. "
Communication skills. Many creative marketing manager duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a creative marketing manager will need this skill often in their role. This resume example is just one of many ways creative marketing manager responsibilities rely on communication skills: "ensured all marketing collateral and communications were up-to-date and met all brand, compliance and regulatory standards. "
Creativity. creative marketing managers are also known for creativity, which are critical to their duties. You can see how this skill relates to creative marketing manager responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." A creative marketing manager resume example shows how creativity is used in the workplace: "utilized creative marketing expertise to effectively communicate canon s vision and desired outcomes to the creative agencies. "
Interpersonal skills. creative marketing manager responsibilities often require "interpersonal skills." The duties that rely on this skill are shown by the fact that "managers must deal with a range of people in different roles, both inside and outside the organization." This resume example shows what creative marketing managers do with interpersonal skills on a typical day: "integrated project management experience with interpersonal, communications, financial, and leadership skills. "
Organizational skills. A commonly-found skill in creative marketing manager job descriptions, "organizational skills" is essential to what creative marketing managers do. Creative marketing manager responsibilities rely on this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." You can also see how creative marketing manager duties rely on organizational skills in this resume example: "demonstrated ability in handling multiple priorities, project management and meeting deadlines; strong planning and organizational skills. "
The three companies that hire the most creative marketing managers are:
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Compare different creative marketing managers
Creative marketing manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
While similarities exist, there are also some differences between creative marketing managers and senior manager of marketing. For instance, creative marketing manager responsibilities require skills such as "graphic design," "creative direction," "creative briefs," and "video production." Whereas a senior manager of marketing is skilled in "project management," "sr," "crm," and "kpis." This is part of what separates the two careers.
Senior managers of marketing tend to reach higher levels of education than creative marketing managers. In fact, senior managers of marketing are 9.2% more likely to graduate with a Master's Degree and 0.6% more likely to have a Doctoral Degree.Creative marketing manager vs. Manager/marketing director
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
In addition to the difference in salary, there are some other key differences worth noting. For example, creative marketing manager responsibilities are more likely to require skills like "digital marketing," "marketing campaigns," "wordpress," and "email marketing." Meanwhile, a manager/marketing director has duties that require skills in areas such as "customer service," "payroll," "r," and "trade shows." These differences highlight just how different the day-to-day in each role looks.
Average education levels between the two professions vary. Managers/marketing director tend to reach similar levels of education than creative marketing managers. In fact, they're 1.5% less likely to graduate with a Master's Degree and 0.6% more likely to earn a Doctoral Degree.Creative marketing manager vs. Marketing lead
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a creative marketing manager is likely to be skilled in "graphic design," "wordpress," "creative direction," and "creative briefs," while a typical marketing lead is skilled in "project management," "healthcare," "twitter," and "linkedin."
When it comes to education, marketing leads tend to earn similar degree levels compared to creative marketing managers. In fact, they're 4.3% more likely to earn a Master's Degree, and 0.7% more likely to graduate with a Doctoral Degree.Creative marketing manager vs. Head of marketing
Even though a few skill sets overlap between creative marketing managers and heads of marketing, there are some differences that are important to note. For one, a creative marketing manager might have more use for skills like "graphic design," "creative direction," "creative briefs," and "video production." Meanwhile, some responsibilities of heads of marketing require skills like "kpis," "google analytics," "content strategy," and "marketing mix. "
The average resume of heads of marketing showed that they earn higher levels of education compared to creative marketing managers. So much so that theyacirc;euro;trade;re 10.0% more likely to earn a Master's Degree and more likely to earn a Doctoral Degree by 0.7%.Types of creative marketing manager
Updated January 8, 2025
