What does a creative producer do?
A creative producer's main job is to take a concept and makes it a reality. They process everything from conceptualizing ideas and assembling the right team to overseeing the project through to the finishing stages of production. They work in every aspect of the production process to make things happen. For this reason, creative producers are often visionary, not to mention highly skilled and experienced. Typically, a creative producer ensures that the original vision for the project is accurately realized.
Creative producer responsibilities
Here are examples of responsibilities from real creative producer resumes:
- Manage a team of art directors, copywriters, digital designers, and HTML developers.
- Manage day-to-day completion activities including project planning and QA testing.
- Strengthen client brands through publishing content on Youtube, Facebook, and embeddingcontent onto clients' website.
- Collaborate with design & photography staff to ensure consistent quality photography.
- Aid in the development of departmental processes to improve efficiency & communication with independent photography vendors.
- Produce, edit, and publish professional advertisement content for the digital cinema industry as pre-show entertainment and web marketing
- See work examples at: http: //www.electricshoebox.com/portfolio.html
- Expand franchises and original IP to build new brands that deliver quick success and exposure.
- Direct the documentation of military grind and aerial combat operations.
Creative producer skills and personality traits
We calculated that 9% of Creative Producers are proficient in Project Management, Video Content, and Digital Marketing. They’re also known for soft skills such as Communication skills, Leadership skills, and Time-management skills.
We break down the percentage of Creative Producers that have these skills listed on their resume here:
- Project Management, 9%
Project management of various global brand initiatives.
- Video Content, 7%
Produce photo shoots and video content for RCA, Epic, Columbia Records and Arcade Creative Group (ad agency).
- Digital Marketing, 7%
Acquire and manage new customers through various digital marketing and social media outlets.
- Photography, 6%
Collaborated with design & photography staff to ensure consistent quality photography.
- Video Production, 6%
Managed in-house video production studio facilities.
- Production Process, 4%
Managed outside vendors, developed internal production process and fostered lasting relationships with key clients.
Common skills that a creative producer uses to do their job include "project management," "video content," and "digital marketing." You can find details on the most important creative producer responsibilities below.
Communication skills. The most essential soft skill for a creative producer to carry out their responsibilities is communication skills. This skill is important for the role because "producers and directors must convey information and ideas clearly in order to coordinate many people to finish a production on time and within budget." Additionally, a creative producer resume shows how their duties depend on communication skills: "aided in the development of departmental processes to improve efficiency & communication with independent photography vendors. "
Leadership skills. Many creative producer duties rely on leadership skills. "directors instruct actors and help them portray their characters in a believable manner," so a creative producer will need this skill often in their role. This resume example is just one of many ways creative producer responsibilities rely on leadership skills: "project management assumed leadership role in a 5 member team. "
Creativity. A big part of what creative producers do relies on "creativity." You can see how essential it is to creative producer responsibilities because "because a script may be interpreted in different ways, directors must decide on their approach and on how to represent the script’s ideas for the production." Here's an example of how this skill is used from a resume that represents typical creative producer tasks: "approve all creative from animation to live action as it relates to specific social platform execution. "
The three companies that hire the most creative producers are:
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Compare different creative producers
Creative producer vs. Audio visual specialist
Audiovisual specialists are skilled professionals who focus on the effective operation of audiovisual systems and technology. These specialists are required to maintain and troubleshoot audio, video, and lighting equipment that are used in broadcasts and recordings. They must connect, tune, and configure audio-video setups to ensure high-quality broadcasting while operating software to control the AV technologies. Audiovisual specialists must also monitor live feeds as well as prepare teleprompters with scripts.
These skill sets are where the common ground ends though. The responsibilities of a creative producer are more likely to require skills like "project management," "video content," "digital marketing," and "production process." On the other hand, a job as an audio visual specialist requires skills like "visualization," "unity," "audio visual support," and "sales floor." As you can see, what employees do in each career varies considerably.
Audio visual specialists really shine in the technology industry with an average salary of $65,762. Comparatively, creative producers tend to make the most money in the technology industry with an average salary of $99,506.The education levels that audio visual specialists earn slightly differ from creative producers. In particular, audio visual specialists are 7.3% less likely to graduate with a Master's Degree than a creative producer. Additionally, they're 0.1% more likely to earn a Doctoral Degree.Creative producer vs. Photographer, editor
A Photographer, Editor selects, edits, and positions photos in print and web publications. They work for newspapers, magazines, websites, or other publications.
In addition to the difference in salary, there are some other key differences worth noting. For example, creative producer responsibilities are more likely to require skills like "project management," "digital marketing," "photography," and "production process." Meanwhile, a photographer, editor has duties that require skills in areas such as "video cameras," "digital photography," "adobe premiere," and "eng." These differences highlight just how different the day-to-day in each role looks.
On average, photographers, editor earn a lower salary than creative producers. Some industries support higher salaries in each profession. Interestingly enough, photographers, editor earn the most pay in the technology industry with an average salary of $55,183. Whereas creative producers have higher pay in the technology industry, with an average salary of $99,506.Average education levels between the two professions vary. Photographers, editor tend to reach lower levels of education than creative producers. In fact, they're 6.8% less likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for creative producers in the next 3-5 years?
Johnathan Paul
Adjunct Professor, University of North Texas
Creative producer vs. Videographer
A videographer specializes in shooting and editing high-definition videos of different events, making them presentable to clients. They are primarily responsible for having their video equipment, coordinating with clients to learn any preferences or particular requests, capturing and recording from the best angle, and producing results quickly and accurately. Most of the time, a videographer may travel to different places, direct clients on what to do during filming, and edit any obstructions to produce an optimal result. Furthermore, it is essential to build rapport with clients to establish a client base and earn more projects.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from creative producer resumes include skills like "project management," "digital marketing," "production process," and "animation," whereas a videographer is more likely to list skills in "training videos," "audio equipment," "video equipment," and "video shoots. "
Videographers earn the best pay in the education industry, where they command an average salary of $41,551. Creative producers earn the highest pay from the technology industry, with an average salary of $99,506.videographers typically earn lower educational levels compared to creative producers. Specifically, they're 7.7% less likely to graduate with a Master's Degree, and 0.2% less likely to earn a Doctoral Degree.Creative producer vs. Freelance video editor
A freelance video editor offers video editing services to individuals and businesses. Most freelance video editors manage their own time and work at their preferred places, some even working from home. Among their responsibilities include meeting with clients to identify their needs and preferences, negotiating contracts, gathering and editing clips, and completing projects within deadlines. There are also instances when they must shoot videos in adherence to the contract's terms. Moreover, a freelance video editor must establish positive relationships with clients to develop a strong client base.
Even though a few skill sets overlap between creative producers and freelance video editors, there are some differences that are important to note. For one, a creative producer might have more use for skills like "project management," "digital marketing," "production process," and "animation." Meanwhile, some responsibilities of freelance video editors require skills like "training videos," "adobe premiere pro," "edit video," and "freelance video. "
Freelance video editors reach lower levels of education compared to creative producers, in general. The difference is that they're 5.8% more likely to earn a Master's Degree, and 0.1% more likely to graduate with a Doctoral Degree.Types of creative producer
Updated January 8, 2025
