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Best creative services director certifications

Creative services director certifications allow job seekers to demonstrate their competency as an creative services director to employers. However, not all creative services director certifications provide the same value for job seekers.

The best certifications for a creative services director are Certified Advertising Specialist (CAS), Professional Certified Marketer (PCM), and Certified Internet Marketer (CIM).

Below is a list of the best creative services director certifications. Obtaining an creative services director certification will give you a leg up when you apply for jobs and increase your potential salary.

3 best certifications for creative services directors

3 best creative services director certifications

1. Certified Advertising Specialist (CAS)

The PPAI Professional Development Certification Program Certified Advertising Specialist (CAS) Certification is a PPAI industry credential awarded to promotional products professionals with at least three years of promotional products industry experience, and who have met rigorous educational course and testing requirements-demonstrating exemplary commitment to their profession. Professionals who have earned their CAS provide the highest standard of conduct and integrity.

Certification details
  • More than two years of education or training after high school required? Yes
  • More than two years of work experience required? Yes
  • Oral or written exam required? Yes
  • Renewal required? Every 3 year(s)

2. Professional Certified Marketer (PCM)

Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.

Certification details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or written exam required? Yes
  • Renewal required? Every 3 year(s)
Certifying organization
American Marketing Association

3. Certified Internet Marketer (CIM)

The IMA Certified Internet Marketer (CIM) professional certification program provides participants with the foundational Internet marketing education needed to succeed in today's fast-changing online business environment.

Certification details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or written exam required? Yes
  • Renewal required? 
Certifying organization
Internet Marketing Association

What is the best certification for a creative services director?

The best creative services director certification is Certified Advertising Specialist (CAS). The Certified Advertising Specialist (CAS) is awarded by the Promotional Products Association International. This certification corresponds to a specialty within a recognized occupation.

Here's a bit more background on how to obtain this creative services director certification:

  • To become a certified Certified Advertising Specialist (CAS), you need to pass the exam.
  • This certificate requires more than two years of work experience.
  • Renew certification every 3 year.
Best certifications

The most common combination of creative services director certifications include: Certified Advertising Specialist (CAS), Professional Certified Marketer (PCM), and Certified Internet Marketer (CIM).

Online courses for creative services directors to earn certifications

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1. Visual Design (Part Time)

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Gain the vocabulary and tools to tackle diverse design challenges on the job. Kickstart your portfolio and create beautiful, responsive designs for the web. This course is offered in person and live online, in a remote classroom setting...

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Creativity & Entrepreneurship will help you tap into your inner creativity and learn how to leverage it for career development or business innovation. Presented by Berklee Institute for Creative Entrepreneurship founder Panos Panay, this course features interviews with world renown entrepreneurs, innovators, songwriters, producers, creative directors, educators, performers, visual artists and chefs as they discuss parallels between the creative and entrepreneurial journeys. The course...

3. Creativity Toolkit II: Creative Collaboration

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Creativity requires us to collaborate with others, and this course helps you be a better creative collaborator. We need to be able to pitch our creative ideas so that others are excited rather than baffled or dismissive by them. We need to be able to evaluate the ideas of others so we identify rather than miss creative solutions. We need to be able to work with our teams such that creativity thrives rather than is suppressed. This course addresses each of these needs, identifying challenges and...

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