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Creative services director skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Scott Foster,
Brian Pirman
Creative services director example skills
Below we've compiled a list of the most critical creative services director skills. We ranked the top skills for creative services directors based on the percentage of resumes they appeared on. For example, 15.0% of creative services director resumes contained graphic design as a skill. Continue reading to find out what skills a creative services director needs to be successful in the workplace.

15 creative services director skills for your resume and career

1. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how creative services directors use graphic design:
  • Operate full-service freelance graphic design studio, specializing in promotional collateral for small businesses and non-profit organizations.
  • Managed external vendors including printers, photographers, illustrators, graphic designers, copywriters and exhibit manufacturers.

2. Video Production

Here's how creative services directors use video production:
  • Produced an award-winning alumni magazine, numerous websites, video productions and multimedia presentations.
  • Oversee all promotion and production budgets, hiring and maintaining as well as training on various means of video production equipment.

3. Adobe Creative Suite

Here's how creative services directors use adobe creative suite:
  • Converted and constructed vector-based artwork for promotional items with Adobe Creative Suite.
  • Delivered visual solutions to support global marketing campaign execution leveraging Adobe Creative Suite.

4. Creative Direction

Here's how creative services directors use creative direction:
  • Interfaced with commercial clients to determine desired creative direction and timely execution of ad production.
  • Provided creative direction on corporate campaigns.

5. Web Site

Here's how creative services directors use web site:
  • Design web sites and digitally based creative communications.
  • Write all copy and design presentations, HTML email communications, research, media kits, advertorials and promotional Web sites.

6. Digital Marketing

Here's how creative services directors use digital marketing:
  • Established and manage production teams for existing and new business, media productions, and digital marketing.
  • Manage design of digital marketing for Amazon, YouTube, Apple Store, Sony PlayStation and iTunes.

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7. Brand Management

Here's how creative services directors use brand management:
  • Point person for brand management among key stakeholders across all local and global areas of the business.
  • brand management web design e-marketing ad design print project management

8. Creative Process

Here's how creative services directors use creative process:
  • Coached on creative process and current best practices facilitating one seamless organization.
  • Manage creative team and semester interns through creative processes, marketing concepts, and overall approval of design.

9. Creative Concepts

A creative concept is a big idea that helps in capturing the audience's interest, attracting customers, influencing decisions, and help them to take action. A creative concept can be applied to all communication channels like messages, call to action, emails, etc. Generally, a headline or a tagline is the place where creative concepts play a vital role in successfully attracting the target audience.

Here's how creative services directors use creative concepts:
  • Assisted in determining appropriate project specifications and budget to execute creative concepts.
  • Develop initial design concepts utilizing creative conceptualization and evaluation skills.

10. Marketing Campaigns

Here's how creative services directors use marketing campaigns:
  • Created a variety of effective marketing campaigns for community service organizations enhancing image, and expanding our brand.
  • Developed marketing strategy, promotional materials, media buys and marketing campaigns for this regionally recognized community college.

11. Creative Development

Here's how creative services directors use creative development:
  • Planned and oversaw creative development, content marketing, and operational activities for Boston Children's Marketing and Communications department.
  • Established creative development process for consistent execution of compelling, strategic, branded communications.

12. Brand Awareness

Here's how creative services directors use brand awareness:
  • Created and coordinated live events that generated brand awareness.
  • Led in-house Creative Services teams (staff of 16) to build brand awareness and loyalty among key target groups.

13. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how creative services directors use market research:
  • Participated in annual budgeting, market research and strategic planning/marketing.
  • Designed and executed numerous market research studies, surveys and focus groups.

14. Creative Strategy

Here's how creative services directors use creative strategy:
  • Champion Sportswear - Developed and executed European creative strategy through collaborative marketing plans for distributors that increased SOV
  • Direct outside vendors to ensure on-time, on-point delivery in line with budget and creative strategy.

15. Art Direction

Art direction is an essential job in the activities related to theatre, advertising, fashion, publishing as well the film industry. All of these fields have a direct or indirect connection with art and therefore require direction and supervision regarding this very aspect of the job. The art director is responsible for how a product turns out visually..

Here's how creative services directors use art direction:
  • Worked with company executives to provided art direction on departmental level.
  • Initiate, lead and monitor creative messaging, art direction and execution for communication objectives.
top-skills

What skills help Creative Services Directors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What creative services director skills would you recommend for someone trying to advance their career?

Scott FosterScott Foster LinkedIn profile

Associate Professor of Studio Art, Chair of Creative Arts Department, Siena College

Working on a team. The exact project might not matter much, although it's better if it dovetails with your interests or career goals. This could be as simple as volunteering at a non-profit to revamp a website or build an app to measure outcomes.

What type of skills will young creative services directors need?

Brian PirmanBrian Pirman LinkedIn profile

Associate Professor, St. Norbert College

For someone who is contemplating a career in graphic design, I recommend several things. One would be to develop a portfolio that shows a diverse skill-set. This may include expertise in design and layout, photography, illustration, typography as well as animation and video. If you have a more varied skill set, you are more likely to either gain employment or able to do freelance work. The other thing is internships, internships, internships. Having a portfolio of applied work (versus school projects), as long as it's good, will separate you from the competition.
Do you want to know more?
Read more about what experts have to say about creative services director

List of creative services director skills to add to your resume

Creative services director skills

The most important skills for a creative services director resume and required skills for a creative services director to have include:

  • Graphic Design
  • Video Production
  • Adobe Creative Suite
  • Creative Direction
  • Web Site
  • Digital Marketing
  • Brand Management
  • Creative Process
  • Creative Concepts
  • Marketing Campaigns
  • Creative Development
  • Brand Awareness
  • Market Research
  • Creative Strategy
  • Art Direction
  • Fine Arts
  • Creative Projects
  • HTML
  • Creative Briefs
  • Production Process
  • Creative Design
  • ABC
  • Business Objectives
  • Brand Development
  • Channel Marketing
  • Promotional Campaigns
  • Direct Reports
  • External Vendors
  • Creative Solutions
  • Copywriting
  • Website Design
  • Brand Marketing
  • Photo Shoots
  • SEO
  • YouTube
  • Promotional Events
  • Promotional Materials
  • ROI
  • Creative Materials
  • Media Planning
  • Print Production
  • Account Executives
  • Affiliate Marketing
  • Media Buying
  • Vendor Relationships
  • Giveaways
  • Community Events
  • Press Releases

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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