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Become A Creative Services Manager

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Working As A Creative Services Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $104,000

    Average Salary

What Does A Creative Services Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Creative Services Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Creative Services Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Creative Director 3.9 years
Creative Manager 3.2 years
Creative Lead 2.8 years
Top Careers Before Creative Services Manager
Art Director 14.1%
Manager 2.4%
Top Careers After Creative Services Manager
Owner 3.2%
Consultant 3.2%
Principal 2.7%
Director 2.4%

Do you work as a Creative Services Manager?

Creative Services Manager Demographics

Gender

Female

46.9%

Male

44.8%

Unknown

8.3%
Ethnicity

White

63.3%

Hispanic or Latino

15.9%

Black or African American

10.8%

Asian

6.7%

Unknown

3.4%
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Foreign Languages Spoken

Spanish

51.0%

French

14.3%

Portuguese

8.2%

Italian

8.2%

German

6.1%

Swedish

2.0%

Zulu

2.0%

Romanian

2.0%

Japanese

2.0%

Latvian

2.0%

Afrikaans

2.0%
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Creative Services Manager Education

Schools

Syracuse University

10.2%

University of Phoenix

8.2%

New York University

7.8%

Fashion Institute of Technology

6.3%

Michigan State University

5.9%

School of Visual Arts

5.9%

Savannah College of Art and Design

5.9%

Northern Illinois University

5.9%

University of California - Los Angeles

5.1%

Art Institute of Pittsburgh

4.3%

Northeastern University

3.9%

University of Maryland - College Park

3.5%

Columbia College Chicago

3.5%

Virginia Commonwealth University

3.5%

Temple University

3.5%

Rochester Institute of Technology

3.5%

University of Central Florida

3.5%

University of Georgia

3.5%

Northwestern University

3.1%

San Francisco State University

3.1%
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Majors

Graphic Design

27.9%

Communication

10.5%

Business

8.7%

Fine Arts

8.1%

Marketing

8.1%

Design And Visual Communication

5.1%

Photography

3.8%

Journalism

3.4%

Advertising

3.4%

Public Relations

3.1%

English

2.9%

Management

2.7%

Computer Applications

2.4%

Graphic Communications

2.0%

Education

1.8%

Psychology

1.4%

Project Management

1.2%

Audiovisual Communications Technologies

1.2%

Computer Information Systems

1.1%

Liberal Arts

1.0%
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Degrees

Bachelors

60.3%

Other

14.2%

Masters

13.0%

Associate

7.1%

Certificate

5.0%

Diploma

0.3%

Doctorate

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$104,000
View Detailed Salary Report
$59,000
Min 10%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$185,000
Max 90%
Best Paying Company
NBCUniversal
Highest Paying City
Bellevue, WA
Highest Paying State
Washington
Avg Experience Level
4.0 years
How much does a Creative Services Manager make at top companies?
The national average salary for a Creative Services Manager in the United States is $104,881 per year or $50 per hour. Those in the bottom 10 percent make under $59,000 a year, and the top 10 percent make over $185,000.

Real Creative Services Manager Salaries

Job Title Company Location Start Date Salary
Head of Creative Services, North America Avery Dennison Corporation New York, NY Jun 15, 2014 $200,000
Head of Creative Services Iconmobile, LLC Santa Monica, CA Dec 01, 2011 $153,000
Head of Creative Services Iconmobile, LLC Santa Monica, CA Sep 01, 2012 $153,000
Manager of Creative Services Interbrandhealth Inc. New York, NY Nov 02, 2012 $116,480
Creative Service Manager Flurry San Francisco, CA Oct 26, 2015 $110,250
Creative Services Manager Chyronhego Corporation Melville, NY Aug 16, 2015 $95,000
Manager of Creative Services Interbrandhealth Inc. New York, NY Nov 02, 2009 $90,000 -
$120,000
Senior Creative Services Manager (Graphic Designer) Time Inc. New York, NY Feb 19, 2016 $79,000 -
$85,000

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Top Skills for A Creative Services Manager

  1. Company Website
  2. Graphic Design
  3. Creative Services Department
You can check out examples of real life uses of top skills on resumes here:
  • Developed and programmed company website.
  • Directed internal creative agency, managing graphic designers and copy-writers.
  • Manage the Creative Services Department, overseeing the production of over fifty (50) Digital and Print publications per year.
  • Coordinated, planned, designed and executed all print and digital media including professional photography and video production.
  • Suggested and setup in-house photography studio, able to provide both conventional and digital media which significantly reduced production cost.

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Top 10 Best States for Creative Services Managers

  1. New York
  2. Colorado
  3. Rhode Island
  4. New Jersey
  5. Virginia
  6. California
  7. Delaware
  8. Washington
  9. District of Columbia
  10. Pennsylvania
  • (1,896 jobs)
  • (693 jobs)
  • (121 jobs)
  • (912 jobs)
  • (845 jobs)
  • (4,603 jobs)
  • (84 jobs)
  • (950 jobs)
  • (258 jobs)
  • (881 jobs)

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