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Creative services manager vs creative director

The differences between creative services managers and creative directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a creative services manager, becoming a creative director takes usually requires 4-6 years. Additionally, a creative director has an average salary of $137,779, which is higher than the $78,567 average annual salary of a creative services manager.

The top three skills for a creative services manager include graphic design, project management and photography. The most important skills for a creative director are graphic design, creative concepts, and creative direction.

Creative services manager vs creative director overview

Creative Services ManagerCreative Director
Yearly salary$78,567$137,779
Hourly rate$37.77$66.24
Growth rate10%4%
Number of jobs113,89711,610
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Average age3940
Years of experience106

What does a creative services manager do?

Creative Services Managers are experienced employees with a creative streak and a strong design background. They are usually assigned to workgroups or special projects related to branding and other similar concepts. They are heavily involved in the planning stage of the project or program. A Corporate Services Manager may be directly hired by the company or outsourced from an advertising agency. They are in charge of managing the branding, choosing the best design elements for the project, and creating design palettes.

What does a creative director do?

A creative director is an individual who creates and maintains a vision for a company's products and branding through digital, print, and film installations. Creative directors supervise and innovative staff team such as graphic designers and artists to discuss and plan the vision's layout and visuals. They also meet with clients or marketing and advertising departments to create designs and make the necessary changes to the systems. Most creative directors must have a bachelor's degree in fine arts and should build work portfolios while starting their careers as graphic designers or photographers.

Creative services manager vs creative director salary

Creative services managers and creative directors have different pay scales, as shown below.

Creative Services ManagerCreative Director
Average salary$78,567$137,779
Salary rangeBetween $53,000 And $115,000Between $82,000 And $228,000
Highest paying CitySan Francisco, CAMenlo Park, CA
Highest paying stateCaliforniaCalifornia
Best paying companyAppleApple
Best paying industryTechnologyTechnology

Differences between creative services manager and creative director education

There are a few differences between a creative services manager and a creative director in terms of educational background:

Creative Services ManagerCreative Director
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of Wisconsin - MadisonHarvard University

Creative services manager vs creative director demographics

Here are the differences between creative services managers' and creative directors' demographics:

Creative Services ManagerCreative Director
Average age3940
Gender ratioMale, 49.1% Female, 50.9%Male, 64.7% Female, 35.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 4.4% Unknown, 5.7% Hispanic or Latino, 14.5% Asian, 7.8% White, 66.9% American Indian and Alaska Native, 0.7%
LGBT Percentage10%11%

Differences between creative services manager and creative director duties and responsibilities

Creative services manager example responsibilities.

  • Achieve thorough, accurate and edit proofreading for all package designs and cage instructions.
  • Initiate RFP process for agency selection and manage all advertising agency activities.
  • Review HTML code to ensure compatibility with major email clients and adherence to creative guidelines.
  • Design and oversee creation of HTML email blasts, web newsletters and web landing sites.
  • Partner with designers to develop annual reports, direct mail vehicles, flyers, and brochures.
  • Design all creative work including, flyers, billboards, videos, promotional material, and print/digital ads.
  • Show more

Creative director example responsibilities.

  • Manage designers and lead entire in-house healthcare creative department.
  • Manage all social media outlets and create Youtube channel.
  • Create, direct, and produce engaging videos and manage Instagram page.
  • Manage staff including designers, producers, HTML designers, creative writers, and developers; interview and select candidates.
  • Manage multiple social media profiles (corporate twitter accounts and blogs) to strategically increase readership and draw website traffic.
  • Develop and manage business-to-business PowerPoint presentation service that create new business opportunities and increase revenue for the company.
  • Show more

Creative services manager vs creative director skills

Common creative services manager skills
  • Graphic Design, 12%
  • Project Management, 7%
  • Photography, 7%
  • Video Production, 6%
  • Digital Marketing, 6%
  • Adobe Creative Suite, 5%
Common creative director skills
  • Graphic Design, 6%
  • Creative Concepts, 6%
  • Creative Direction, 6%
  • Video Production, 5%
  • Photography, 5%
  • Digital Marketing, 4%

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