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Creative services manager vs sales and marketing manager

The differences between creative services managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a creative services manager and a sales and marketing manager. Additionally, a sales and marketing manager has an average salary of $81,953, which is higher than the $78,567 average annual salary of a creative services manager.

The top three skills for a creative services manager include graphic design, project management and photography. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Creative services manager vs sales and marketing manager overview

Creative Services ManagerSales And Marketing Manager
Yearly salary$78,567$81,953
Hourly rate$37.77$39.40
Growth rate10%10%
Number of jobs113,897151,042
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 72%
Average age3939
Years of experience1010

What does a creative services manager do?

Creative Services Managers are experienced employees with a creative streak and a strong design background. They are usually assigned to workgroups or special projects related to branding and other similar concepts. They are heavily involved in the planning stage of the project or program. A Corporate Services Manager may be directly hired by the company or outsourced from an advertising agency. They are in charge of managing the branding, choosing the best design elements for the project, and creating design palettes.

What does a sales and marketing manager do?

Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.

Creative services manager vs sales and marketing manager salary

Creative services managers and sales and marketing managers have different pay scales, as shown below.

Creative Services ManagerSales And Marketing Manager
Average salary$78,567$81,953
Salary rangeBetween $53,000 And $115,000Between $43,000 And $154,000
Highest paying CitySan Francisco, CAYonkers, NY
Highest paying stateCaliforniaNew York
Best paying companyAppleMeta
Best paying industryTechnologyTechnology

Differences between creative services manager and sales and marketing manager education

There are a few differences between a creative services manager and a sales and marketing manager in terms of educational background:

Creative Services ManagerSales And Marketing Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 72%
Most common majorGraphic DesignBusiness
Most common collegeUniversity of Wisconsin - MadisonUniversity of Georgia

Creative services manager vs sales and marketing manager demographics

Here are the differences between creative services managers' and sales and marketing managers' demographics:

Creative Services ManagerSales And Marketing Manager
Average age3939
Gender ratioMale, 49.1% Female, 50.9%Male, 59.8% Female, 40.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between creative services manager and sales and marketing manager duties and responsibilities

Creative services manager example responsibilities.

  • Achieve thorough, accurate and edit proofreading for all package designs and cage instructions.
  • Initiate RFP process for agency selection and manage all advertising agency activities.
  • Review HTML code to ensure compatibility with major email clients and adherence to creative guidelines.
  • Design and oversee creation of HTML email blasts, web newsletters and web landing sites.
  • Partner with designers to develop annual reports, direct mail vehicles, flyers, and brochures.
  • Design all creative work including, flyers, billboards, videos, promotional material, and print/digital ads.
  • Show more

Sales and marketing manager example responsibilities.

  • Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
  • Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
  • Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
  • Review draft and submit RFP responses and manage follow-up communications.
  • Design marketing and advertising collateral, manage company website, SEO and social media
  • Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.
  • Show more

Creative services manager vs sales and marketing manager skills

Common creative services manager skills
  • Graphic Design, 12%
  • Project Management, 7%
  • Photography, 7%
  • Video Production, 6%
  • Digital Marketing, 6%
  • Adobe Creative Suite, 5%
Common sales and marketing manager skills
  • Customer Service, 13%
  • Digital Marketing, 10%
  • Customer Satisfaction, 8%
  • Product Development, 7%
  • B2C, 7%
  • Sales Process, 6%

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