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Creative services manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Anne Beekman,

Abhijit Roy

Below we've compiled a list of the most critical creative services manager skills. We ranked the top skills for creative services managers based on the percentage of resumes they appeared on. For example, 11.6% of creative services manager resumes contained graphic design as a skill. Continue reading to find out what skills a creative services manager needs to be successful in the workplace.

15 creative services manager skills for your resume and career

1. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how creative services managers use graphic design:

Managed graphic designer and senior public relations specialist; provided creative direction and oversight in support of internal and external campaigns.
Supervised graphic designers and directed external vendors to ensure quality production and compliance with brand objectives and marketing/sales strategies.

2. Project Management

Here's how creative services managers use project management:

Researched project management software programs and was instrumental in implementing a program that streamlined project tracking and approval processes.
Introduced project management techniques to improve the planning, prioritization and execution of mission critical initiatives.

3. Photography

Here's how creative services managers use photography:

Suggested and setup in-house photography studio, able to provide both conventional and digital media which significantly reduced production cost.
Coordinated, planned, designed and executed all print and digital media including professional photography and video production.

4. Video Production

Here's how creative services managers use video production:

Key creative contact for all marketing collateral, multimedia presentations and video production.
Managed team of outside agencies and vendors including writers, translators, video production companies and media / advertising agencies.

5. Digital Marketing

Here's how creative services managers use digital marketing:

Directed consumer facing retail and digital marketing creative.
Worked in collaboration with business stakeholders, design, production, research, digital marketing and corporate branding teams.

6. Adobe Creative Suite

Here's how creative services managers use adobe creative suite:

Delivered visual solutions to support global marketing campaign execution leveraging Adobe Creative Suite.
Provide technical assistance for Adobe Creative Suite, Mac OS, email marketing, and various online tools.

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7. Creative Direction

Here's how creative services managers use creative direction:

Provided creative direction on shoot days to achieve beautiful marketing materials that enhanced brand diversity and company equity.
Managed creative direction corporate-wide including branding, annual reports, internal and external sales collateral and communication.

8. Creative Projects

Here's how creative services managers use creative projects:

Issue weekly projects report to larger organization, incorporating all sources holding marketing creative projects, both internal and external.
Lead creative team, including development of inter-department processes, enabling the management of over 300 creative projects per year.

9. Marketing Campaigns

Here's how creative services managers use marketing campaigns:

Spearheaded the recruitment of specialists to provide sound strategic planning for highly effective and fully integrated online/offline marketing campaigns.
Developed and executed strategic marketing campaigns across multiple channels generating a measured awareness.

10. Creative Process

Here's how creative services managers use creative process:

Oversee the creative process and design for Willis North America with offices throughout the United States, as well as Europe.
Worked with designers and account executives to develop and adjust design specs from beginning of creative process through to final production.

11. Creative Development

Here's how creative services managers use creative development:

Hired and trained a staff copywriter, edited and approved all marketing communications copy, and managed the creative development process.
Work with internal marketing team members and external vendors to manage the creative development process from brief to final production.

12. External Agencies

Here's how creative services managers use external agencies:

Mentor and direct a global team of designers, copywriters and external agencies to create compelling concepts.
Served on National Advertising Council & collaborated with external agencies to develop TV and radio spots.

13. HTML

Here's how creative services managers use html:

Designed and oversaw creation of HTML email blasts, web newsletters and web landing sites.
Increased audience accumulation by supplementing direct mail with follow-up HTML email blasts.

14. Design Projects

Design projects are used to create a product or service to serve a specific customer or client need. They may entail thinking about the ideas, materials necessary for the idea and the steps that will be followed to realize the idea.

Here's how creative services managers use design projects:

Bid, awarded and oversaw outsourced design projects to maintain budget control and quality assurance.
Worked closely with advertising/marketing managers to make sure all design projects completed on time.

15. Mac

A media access control or simply MAC is a network policy that identifies or determines how the data is being transferred in two particular servers through a network cable. The purpose of a MAC protocol is to prevent network or technical issues and simplify transferring the information or data.

Here's how creative services managers use mac:

Set up IBM and Mac Networks from ground up.
Collaborated with IT department for seamless upgrades and optimal performances at Mac workstations.

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What skills help Creative Services Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What creative services manager skills would you recommend for someone trying to advance their career?

Anne Beekman

Associate Professor of Graphic Design & Illustration, University of Findlay

Keep your design skills sharp, for they quickly fade if you don't use them. Continue to build your portfolio with self-initiated projects. Do tutorials to improve with technology and software. Read design books and magazines to stay on top of trends. Then, when a potential employer asks what you have been doing for the past year since graduation, you can show that you are capable of self-initiated learning.

What soft skills should all creative services managers possess?

Abhijit Roy

Professor of Marketing, University of Scranton

These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.

Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.

Do you want to know more?

List of creative services manager skills to add to your resume

The most important skills for a creative services manager resume and required skills for a creative services manager to have include:

Graphic Design
Project Management
Photography
Video Production
Digital Marketing
Adobe Creative Suite
Creative Direction
Creative Projects
Marketing Campaigns
Creative Process
Creative Development
External Agencies
HTML
Design Projects
Mac
Web Design
Art Direction

Brand Marketing
Creative Solutions
Creative Briefs
Creative Design
Production Process
Design Concepts
SEO
Creative Concepts
Email Campaigns
Quality Standards
External Vendors
Sketch
Photo Shoots
Direct Reports
Print Production
Digital Assets
Production Schedules

Brand Development
Print Collateral
Copywriting
External Resources
Creative Resources
Internal Clients
Creative Agencies
Media Management
Style Guides
Design Standards
Promotional Materials
PowerPoint
Press Releases
Press Checks
Product Development
Vendor Relationships

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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