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Creative specialist skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Elizabeth Sutton,
Elizabeth Sutton
Below we've compiled a list of the most critical creative specialist skills. We ranked the top skills for creative specialists based on the percentage of resumes they appeared on. For example, 16.5% of creative specialist resumes contained graphic design as a skill. Continue reading to find out what skills a creative specialist needs to be successful in the workplace.

15 creative specialist skills for your resume and career

1. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how creative specialists use graphic design:
  • Collaborated with graphic designers to develop branding campaigns for company products.
  • Provide marketing strategy, brand creation and management, graphic design, website design and development, consultation services and more.

2. Digital Marketing

Here's how creative specialists use digital marketing:
  • Managed digital marketing efforts through social media platforms and Google AdWords.
  • Negotiated and increased annual buys with local and national advertising agencies by packaging existing schedule with digital marketing components.

3. Marketing Campaigns

Here's how creative specialists use marketing campaigns:
  • Worked with in-house clients to concept and execute marketing campaigns.
  • Developed and managed online marketing campaigns, effectively driving brand awareness, engagement and traffic to social media pages.

4. Adobe Creative Suite

Here's how creative specialists use adobe creative suite:
  • Utilized Adobe Creative Suite (Illustrator, InDesign, Photoshop) to complete projects and productions.
  • Create Infographics, logos and Icons within Adobe Creative Suite.

5. Video Production

Here's how creative specialists use video production:
  • Researched and suggested various software solutions that doubled productivity in video production; responsible for Macintosh service and support.
  • Directed and produced broadcast-quality television/video productions used for educational, instructional and public information for NGA-wide dissemination.

6. Animation

Here's how creative specialists use animation:
  • Design three dimensional character models from concept and effectively manage an animation pipeline utilizing multiple software applications.
  • Created and distributed frame-by-frame Flash animation videos for stand-alone applications and the web.

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7. HTML

Here's how creative specialists use html:
  • Maintain department website (http://www.tamuk.edu/artsci/physics_geosci/physics/index.html) through Cascade Server (CMS) using several Java framework and libraries.
  • Implemented a model for advertising to online real estate search engines using HTML language.

8. Web Design

Here's how creative specialists use web design:
  • Provided graphics support for FGM's web design department, including the creation of animated icons using 3Ds Dos version 4.
  • Web Design: I provide layout and design of websites, utilizing pictures provided by client or stock photos.

9. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how creative specialists use email campaigns:
  • Executed various email campaigns from start to finish, including internal engagement campaigns and sales leads campaigns.
  • Coordinate and communicate email campaigns with various Channel Marketers in an effort to eliminate over saturation of information to customers.

10. Copywriting

Here's how creative specialists use copywriting:
  • Worked collaboratively with cross-functional teams including strategy, design, copywriting and production in execution of marketing materials.
  • Handled all copywriting for direct mail, promotional pieces and advertising collateral.

11. CSS

Here's how creative specialists use css:
  • Assisted web developer with CSS creation and page conversion (2000 page website).
  • Prepared CSS layout designs for clients to attract potential patrons.

12. Adobe Photoshop

Here's how creative specialists use adobe photoshop:
  • Design a variety of projects utilizing Microsoft Office, and Adobe PhotoShop and Illustrator.
  • Learned Adobe Photoshop and Illustrator to improve visual appearance of presentations by incorporating design into end product.

13. Creative Process

Here's how creative specialists use creative process:
  • Created a functional creative process for the marketing team.
  • Guided by professional staff mentors in the creative process of the entire campaign.

14. Art Direction

Art direction is an essential job in the activities related to theatre, advertising, fashion, publishing as well the film industry. All of these fields have a direct or indirect connection with art and therefore require direction and supervision regarding this very aspect of the job. The art director is responsible for how a product turns out visually..

Here's how creative specialists use art direction:
  • Recognized by Vice President of Creative for overall art direction and design of customer facing holiday advertisement.
  • Developed and executed art direction solutions for advertising and marketing projects.

15. CMS

A Content Management System or CMS is computer software that works as a framework where content can be assembled and managed by using a database. CMS is an important asset in web development. This platform enables users to create, edit, collaborate on, publish and store digital content. It helps users to manage their content and modify it from a single system.

Here's how creative specialists use cms:
  • Designed, Created and helped to build websites with CMS platforms like Wordpress, Joomla, etc.
  • Manage IMA s web content through different CMS platforms such as Higher Logic and Linkup.
top-skills

What skills help Creative Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What soft skills should all creative specialists possess?

Elizabeth Sutton

Department Head, Professor of Art History, University of Northern Iowa

There are many--the ability to collaborate and communicate effectively is absolutely necessary. The ability to ask for feedback and be able to take that feedback and incorporate it into a process is very important. Of course, meeting deadlines is also very important.

What hard/technical skills are most important for creative specialists?

Elizabeth Sutton

Department Head, Professor of Art History, University of Northern Iowa

We train our students in Adobe Creative Suite: InDesign, Photoshop, Illustrator.
Do you want to know more?
Read more about what experts have to say about creative specialist

List of creative specialist skills to add to your resume

Creative specialist skills

The most important skills for a creative specialist resume and required skills for a creative specialist to have include:

  • Graphic Design
  • Digital Marketing
  • Marketing Campaigns
  • Adobe Creative Suite
  • Video Production
  • Animation
  • HTML
  • Web Design
  • Email Campaigns
  • Copywriting
  • CSS
  • Adobe Photoshop
  • Creative Process
  • Art Direction
  • CMS
  • SEO
  • Business Cards
  • Photo Shoots
  • Print Production
  • Creative Content
  • Print Materials
  • YouTube
  • Creative Direction
  • Trade Shows
  • PowerPoint
  • Digital Content
  • Facebook
  • Mac
  • External Clients
  • Media Design
  • Apple Products
  • Promotional Materials
  • Art Therapy
  • Press Releases
  • Market Research
  • Rebranding

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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