Creator and founder demographics and statistics in the US
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Creator and founder demographics by:
Creator and founder gender statistics
45.1% of creator and founders are women and 54.9% of creator and founders are men.
- Male, 54.9%
- Female, 45.1%
Creator and founder gender ratio
| Gender | Percentages |
|---|---|
| Male | 54.9% |
| Female | 45.1% |
Creator and founder gender pay gap
Women earn 86¢ for every $1 earned by men
Male income
$92,730
Female income
$79,688
Creator and founder gender ratio over time
This data breaks down the percentage of men and women in creator and founder positions over time. Currently, 45.1% of creator and founders are female.
Creator and founder gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 60.93% | 39.07% |
| 2011 | 60.22% | 39.78% |
| 2012 | 59.38% | 40.62% |
| 2013 | 59.93% | 40.07% |
| 2014 | 61.83% | 38.17% |
| 2015 | 60.49% | 39.51% |
| 2016 | 61.43% | 38.57% |
| 2017 | 58.69% | 41.31% |
| 2018 | 58.60% | 41.40% |
| 2019 | 56.55% | 43.45% |
| 2020 | 56.67% | 43.33% |
| 2021 | 54.87% | 45.13% |
Creator and founder related jobs gender ratio
We compared creator and founders with similar job titles to see how gender ratios vary. As you can see, district commercial superintendent and street superintendent have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Administrative Assistant To General Manager | 9% | 91% |
| Manager Stylist | 9% | 91% |
| Salon Manager | 12% | 88% |
| Creator And Founder | 55% | 45% |
| General Superintendent | 97% | 3% |
| Street Superintendent | 97% | 3% |
| District Commercial Superintendent | 98% | 2% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Creator and founder demographics by race
The most common ethnicity among creator and founders is White, which makes up 67.9% of all creator and founders. Comparatively, 14.9% of creator and founders are Hispanic or Latino and 6.3% of creator and founders are Asian.
- White, 67.9%
- Hispanic or Latino, 14.9%
- Asian, 6.3%
- Black or African American, 6.1%
- Unknown, 4.3%
- American Indian and Alaska Native, 0.5%
Creator and founder race
| Creator and founder race | Percentages |
|---|---|
| White | 67.9% |
| Hispanic or Latino | 14.9% |
| Asian | 6.3% |
| Black or African American | 6.1% |
| Unknown | 4.3% |
| American Indian and Alaska Native | 0.5% |
Creator and founder race and ethnicity over time
See how creator and founder racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Creator and founder race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 75.59% | 6.20% | 5.18% | 10.75% |
| 2011 | 75.43% | 6.36% | 5.20% | 10.46% |
| 2012 | 75.08% | 5.93% | 5.34% | 11.54% |
| 2013 | 75.59% | 5.76% | 5.38% | 10.90% |
| 2014 | 74.48% | 5.73% | 5.28% | 12.26% |
| 2015 | 74.49% | 5.79% | 5.22% | 12.18% |
| 2016 | 72.16% | 6.30% | 5.67% | 13.39% |
| 2017 | 73.52% | 5.78% | 5.41% | 12.89% |
| 2018 | 73.08% | 5.56% | 5.98% | 12.76% |
| 2019 | 71.70% | 5.83% | 6.02% | 13.83% |
| 2020 | 69.94% | 5.87% | 5.67% | 13.72% |
| 2021 | 67.89% | 6.10% | 6.29% | 14.92% |
Creator and founder wage gap by race
According to our data, asian creator and founders have the highest average salary compared to other ethnicities. Black or african american creator and founders have the lowest average salary at $87,078.
| Ethnicity | Salary |
|---|---|
| Unknown | $90,791 |
| White | $95,725 |
| Black or African American | $87,078 |
| Asian | $97,899 |
| Hispanic or Latino | $92,543 |
Average creator and founder age
See how the average age of creator and founders varies based on ethnicity and gender.
Male
Female
Creator and founder age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 42 | 45 |
| Unknown | 42 | 41 |
| Asian | 43 | 41 |
| Hispanic or Latino | 42 | 40 |
| White | 45 | 44 |
| American Indian and Alaska Native | 43 | 44 |
Creator and founder age breakdown
The average age of creator and founders is 40+ years years old, representing 64% of the creator and founder population.
Creator and founder age breakdown
| Creator And Founder Years | Percentages |
|---|---|
| 40+ years | 64% |
| 30-40 years | 30% |
| 20-30 years | 6% |
Creator and founder educational attainment
The most common degree for creator and founders is bachelor's degree, with 78% of creator and founders earning that degree. The second and third most common degree levels are master's degree degree at 9% and master's degree degree at 7%.
- Bachelor's, 78%
- Master's, 9%
- Associate, 7%
- Doctorate, 3%
- Other Degrees, 3%
Creator and founders by degree level
| Creator and founder degree | Percentages |
|---|---|
| Bachelor's | 78% |
| Master's | 9% |
| Associate | 7% |
| Doctorate | 3% |
| Other Degrees | 3% |
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Creator and founder wage gap by degree level
According to the data, creator and founders with a Master's degree earn more than those without, at $127,479 annually. With a Doctorate degree, creator and founders earn a median annual income of $120,728 compared to $102,707 for creator and founders with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $127,479 |
| High School Diploma or Less | $76,476 |
| Bachelor's Degree | $102,707 |
| Doctorate Degree | $120,728 |
| Some College/ Associate Degree | $79,914 |
Creator and founder employment statistics
Most creator and founders work for a private in the non profits industry.
Company size where creator and founders work
Below, you can see the size of companies where creator and founders work.
Creator and founder jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 15% |
| 50 - 100 employees | 25% |
| 100 - 500 employees | 32% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 14% |
| > 10,000 employees | 5% |
Creator and founder jobs by company type
Employees with the creator and founder job title have their preferences when it comes to working for a company. For instance, most creator and founders prefer to work at private companies over education companies.
Creator and founder jobs by sector
| Company type | Percentages |
|---|---|
| Education | 9% |
| Public | 9% |
| Private | 75% |
| Government | 7% |
Creator and founder jobs by industry
The most common industries for creator and founders are non profits, health care and retail.
Creator and founder industry statistics
| Industry | Percentages |
|---|---|
| Non Profits | 12% |
| Health Care | 12% |
| Retail | 8% |
| Media | 8% |
| Start-up | 7% |
| Education | 7% |
| Technology | 7% |
| Professional | 7% |
| Government | 5% |
| Fortune 500 | 5% |
| Hospitality | 5% |
| Manufacturing | 5% |
| Finance | 3% |
| Internet | 3% |
| Real Estate | 3% |
| Telecommunication | 3% |
Creator and founder turnover and employment statistics
Creator and founder unemployment rate over time
The unemployment rate for creator and founders between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Creator and founder unemployment rate by year
| Year | Creator and founder unemployment rate |
|---|---|
| 2010 | 6.02% |
| 2011 | 5.17% |
| 2012 | 4.50% |
| 2013 | 3.74% |
| 2014 | 3.19% |
| 2015 | 2.83% |
| 2016 | 2.57% |
| 2017 | 2.68% |
| 2018 | 2.15% |
| 2019 | 2.22% |
| 2020 | 3.68% |
| 2021 | 4.01% |
Average creator and founder tenure
The average creator and founder stays at their job for 1-2 years, based on the 443 creator and founders resumes in Zippia's database.
Creator and founder tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 7% |
| 1-2 years | 17% |
| 3-4 years | 14% |
| 5-7 years | 21% |
| 8-10 years | 16% |
| 11+ years | 26% |
Creator and founder LGBT ratio compared to similar jobs
Review the percent of creator and founders that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Administrative Services Manager | 7.93% | 112,946 |
| Club Manager | 8.41% | 87,247 |
| Territory Account Manager | 9.38% | 163,183 |
| Creator And Founder | 10.39% | - |
| Field Representatives Director | 11.63% | 49,841 |
| Director Of Human Resources | 13.02% | 46,924 |
| Promotions Director | 14.95% | 8,812 |
Similar creator and founder jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Administrative Services Manager | 7.93% | 112,946 |
| Club Manager | 8.41% | 87,247 |
| Territory Account Manager | 9.38% | 163,183 |
| Field Representatives Director | 11.63% | 49,841 |
| Director Of Human Resources | 13.02% | 46,924 |
| Promotions Director | 14.95% | 8,812 |
Foreign languages spoken by creator and founders
The most common foreign language among creator and founders is Spanish at 39.5%. The second-most popular foreign language spoken is French at 15.8% and Italian is the third-most popular at 7.9%.
- Spanish, 39.5%
- French, 15.8%
- Italian, 7.9%
- Hebrew, 5.3%
- Japanese, 5.3%
- Other, 26.2%
Creator and founder languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 39.5% |
| French | 15.8% |
| Italian | 7.9% |
| Hebrew | 5.3% |
| Japanese | 5.3% |
| Other | 26.2% |