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What is a creator and how to become one

Updated January 8, 2025
3 min read

A creator ideates and creates content that promotes a company's products and services. They create content such as articles, videos, e-books, blogs, pictures, and social media posts for publishing on digital platforms like websites, social media, and television. Their ultimate objective is to attract a large target audience, increase sales and achieve company or client objectives.

Creators work closely with personnel in marketing, software engineering, product management, and finance to execute their roles efficiently. A successful creator should be highly creative, have working knowledge and experience in SEO and design. They should also have excellent writing skills, interpersonal skills, attention to detail, research skills, and critical thinking skills.

Creators mostly work as freelancers. In corporate settings, they usually work 40 hours a week Monday to Friday from 9 to 5. Freelancers get to set their own working hours depending on the workload they are handling.

ScoreCreatorUS Average
Salary
3.9

Avg. Salary $49,598

Avg. Salary $59,228

Stability level
4.9

Growth rate 19%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.14%

Asian 9.55%

Black or African American 5.32%

Hispanic or Latino 12.73%

Unknown 5.04%

White 67.23%

Gender

female 51.94%

male 48.06%

Age - 34
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34
Stress level
4.9

Stress level is manageable

7.1 - high

Complexity level
8.2

Complexity level is challenging

7 - challenging

Work life balance
4.6

Work life balance is fair

6.4 - fair

Creator career paths

Key steps to become a creator

  1. Explore creator education requirements

    Most common creator degrees

    Bachelor's

    73.7 %

    Master's

    10.1 %

    Associate

    8.7 %
  2. Start to develop specific creator skills

    SkillsPercentages
    Customer Service53.10%
    Website Traffic12.14%
    Video Content5.01%
    Instagram3.64%
    Photography2.38%
  3. Complete relevant creator training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New creators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a creator based on U.S. Bureau of Labor Statistics data and data from real creator resumes.
  4. Research creator duties and responsibilities

    • Manage website updates and support social media initiatives on Facebook and LinkedIn.
    • Develop with PHP, MySQL, JavaScript, jQuery, HTML and D3.js.
    • Produce videos that would regularly make the YouTube homepage.
    • Create and host various videos for YouTube channel, GameBrand.
  5. Prepare your creator resume

    When your background is strong enough, you can start writing your creator resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a creator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable creator resume templates

    Build a professional creator resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your creator resume.
    Creator Resume
    Creator Resume
    Creator Resume
    Creator Resume
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    Creator Resume
    Creator Resume
    Creator Resume
    Creator Resume
  6. Apply for creator jobs

    Now it's time to start searching for a creator job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first creator job

Zippi

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Average creator salary

The average creator salary in the United States is $49,598 per year or $24 per hour. Creator salaries range between $25,000 and $94,000 per year.

Average creator salary
$49,598 Yearly
$23.85 hourly

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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