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Creator vs marketing assistant

The differences between creators and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a creator and a marketing assistant. Additionally, a creator has an average salary of $49,598, which is higher than the $39,442 average annual salary of a marketing assistant.

The top three skills for a creator include customer service, website traffic and video content. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.

Creator vs marketing assistant overview

CreatorMarketing Assistant
Yearly salary$49,598$39,442
Hourly rate$23.85$18.96
Growth rate19%19%
Number of jobs2,60677,611
Job satisfaction-3
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 77%
Average age3737
Years of experience66

What does a creator do?

A creator specializes in bringing ideas and concepts to life. Although their duties depend on their industry and company, they are usually responsible for identifying and understanding project needs, conducting research and fact-checks, developing plans or storyboards, creating drafts or prototypes, presenting them to clients for approval, and creating revisions as necessary. Some creators work as independent contractors for industries such as film, television, and advertising.

What does a marketing assistant do?

A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.

Creator vs marketing assistant salary

Creators and marketing assistants have different pay scales, as shown below.

CreatorMarketing Assistant
Average salary$49,598$39,442
Salary rangeBetween $25,000 And $94,000Between $28,000 And $55,000
Highest paying CitySeattle, WAJersey City, NJ
Highest paying stateWashingtonNew Jersey
Best paying companyMaxim Healthcare GroupGoogle
Best paying industryMediaFinance

Differences between creator and marketing assistant education

There are a few differences between a creator and a marketing assistant in terms of educational background:

CreatorMarketing Assistant
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 77%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Creator vs marketing assistant demographics

Here are the differences between creators' and marketing assistants' demographics:

CreatorMarketing Assistant
Average age3737
Gender ratioMale, 48.1% Female, 51.9%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 9.6% White, 67.2% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between creator and marketing assistant duties and responsibilities

Creator example responsibilities.

  • Manage website updates and support social media initiatives on Facebook and LinkedIn.
  • Develop with PHP, MySQL, JavaScript, jQuery, HTML and D3.js.
  • Produce videos that would regularly make the YouTube homepage.
  • Create and host various videos for YouTube channel, GameBrand.
  • Pull statistical information and used the data for PowerPoint slides and graphs
  • Help create content to be used for social media (Instagram).
  • Show more

Marketing assistant example responsibilities.

  • Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
  • Coordinate content development for multiple websites managing HTML formats.
  • Produce promotional and weekly videos and manage YouTube account.
  • Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
  • Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Show more

Creator vs marketing assistant skills

Common creator skills
  • Customer Service, 53%
  • Website Traffic, 12%
  • Video Content, 5%
  • Instagram, 4%
  • Photography, 2%
  • Twitter, 2%
Common marketing assistant skills
  • Customer Service, 10%
  • Marketing Campaigns, 8%
  • Facebook, 6%
  • Trade Shows, 5%
  • Email Campaigns, 5%
  • PowerPoint, 5%

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