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The differences between creators and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a creator and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $49,598 average annual salary of a creator.
The top three skills for a creator include customer service, website traffic and video content. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Creator | Marketing Consultant | |
| Yearly salary | $49,598 | $70,593 |
| Hourly rate | $23.85 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 2,606 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A creator specializes in bringing ideas and concepts to life. Although their duties depend on their industry and company, they are usually responsible for identifying and understanding project needs, conducting research and fact-checks, developing plans or storyboards, creating drafts or prototypes, presenting them to clients for approval, and creating revisions as necessary. Some creators work as independent contractors for industries such as film, television, and advertising.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Creators and marketing consultants have different pay scales, as shown below.
| Creator | Marketing Consultant | |
| Average salary | $49,598 | $70,593 |
| Salary range | Between $25,000 And $94,000 | Between $44,000 And $112,000 |
| Highest paying City | Seattle, WA | Wilmington, DE |
| Highest paying state | Washington | Delaware |
| Best paying company | Maxim Healthcare Group | Meta |
| Best paying industry | Media | Technology |
There are a few differences between a creator and a marketing consultant in terms of educational background:
| Creator | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between creators' and marketing consultants' demographics:
| Creator | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.1% Female, 51.9% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 9.6% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |