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The differences between creators and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a creator and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $49,598 average annual salary of a creator.
The top three skills for a creator include customer service, website traffic and video content. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Creator | Marketing Specialist | |
| Yearly salary | $49,598 | $54,942 |
| Hourly rate | $23.85 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 2,606 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A creator specializes in bringing ideas and concepts to life. Although their duties depend on their industry and company, they are usually responsible for identifying and understanding project needs, conducting research and fact-checks, developing plans or storyboards, creating drafts or prototypes, presenting them to clients for approval, and creating revisions as necessary. Some creators work as independent contractors for industries such as film, television, and advertising.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Creators and marketing specialists have different pay scales, as shown below.
| Creator | Marketing Specialist | |
| Average salary | $49,598 | $54,942 |
| Salary range | Between $25,000 And $94,000 | Between $36,000 And $82,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Maxim Healthcare Group | |
| Best paying industry | Media | Technology |
There are a few differences between a creator and a marketing specialist in terms of educational background:
| Creator | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between creators' and marketing specialists' demographics:
| Creator | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.1% Female, 51.9% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 9.6% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |