Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Job outlook for creators in the United States
Are creator jobs in demand?
Yes, creator jobs are in demand. Creator demand is projected to grow 19% from 2018 to 2028.
Creator job and salary trends over time
Compare the number of creator jobs and the average creator salary over time.
Creator jobs over time
Creator job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 3,020 | 0.00% |
| 2020 | 2,864 | 0.00% |
| 2019 | 2,816 | 0.00% |
| 2018 | 2,649 | 0.00% |
| 2017 | 2,475 | 0.00% |
Average creator salary over time
Creator salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $49,598 | $23.85 | +3.2% |
| 2024 | $48,075 | $23.11 | +1.1% |
| 2023 | $47,571 | $22.87 | --0.2% |
| 2022 | $47,653 | $22.91 | +1.1% |
| 2021 | $47,148 | $22.67 | +0.7% |
Creator jobs by state
The map below shows you the number of creator job openings in each state. The darker areas on the map show where creators earn the highest salaries across all 50 states.
Average salary: Job openings:
Most common states for creators
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Vermont | 623,657 | 45 | 7% |
| 2 | Wyoming | 579,315 | 36 | 6% |
| 3 | Delaware | 961,939 | 50 | 5% |
| 4 | South Dakota | 869,666 | 42 | 5% |
| 5 | Idaho | 1,716,943 | 68 | 4% |
| 6 | New Hampshire | 1,342,795 | 57 | 4% |
| 7 | Maine | 1,335,907 | 55 | 4% |
| 8 | Rhode Island | 1,059,639 | 44 | 4% |
| 9 | Montana | 1,050,493 | 43 | 4% |
| 10 | North Dakota | 755,393 | 33 | 4% |
| 11 | Alaska | 739,795 | 29 | 4% |
| 12 | Nebraska | 1,920,076 | 50 | 3% |
| 13 | District of Columbia | 693,972 | 18 | 3% |
| 14 | New Jersey | 9,005,644 | 160 | 2% |
| 15 | Massachusetts | 6,859,819 | 141 | 2% |
| 16 | Maryland | 6,052,177 | 115 | 2% |
| 17 | Minnesota | 5,576,606 | 86 | 2% |
| 18 | Oregon | 4,142,776 | 84 | 2% |
| 19 | Connecticut | 3,588,184 | 81 | 2% |
| 20 | Iowa | 3,145,711 | 65 | 2% |
Most common cities for creators
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Clermont | 1 | 3% | $48,829 |
| 2 | Mount Pleasant | 1 | 1% | $42,352 |
| 3 | Tallahassee | 1 | 1% | $48,716 |
| 4 | Baltimore | 1 | 0% | $57,437 |
| 5 | Houston | 1 | 0% | $57,189 |
| 6 | Los Angeles | 1 | 0% | $57,232 |
| 7 | New York | 1 | 0% | $68,484 |
Creator job outlook: Expert opinions
We spoke to creator professors and experts from several universities and companies to get their opinions on where the creator job market for recent graduates is heading and how young graduates entering the creator industry can be adequately prepared. Here are their thoughts.
Our panel of creator experts
A
Dr. Aimée Myers Ph.D.
Texas Woman's University
A
What Creator skills would you recommend for someone trying to advance their career?
Dr. Aimée Myers Ph.D.: Digital literacy, multimedia creating/editing, intercultural communication, content curation/management.
Creator jobs
Updated April 3, 2024