What does a creator do?
A creator specializes in bringing ideas and concepts to life. Although their duties depend on their industry and company, they are usually responsible for identifying and understanding project needs, conducting research and fact-checks, developing plans or storyboards, creating drafts or prototypes, presenting them to clients for approval, and creating revisions as necessary. Some creators work as independent contractors for industries such as film, television, and advertising.
Creator responsibilities
Here are examples of responsibilities from real creator resumes:
- Manage website updates and support social media initiatives on Facebook and LinkedIn.
- Develop with PHP, MySQL, JavaScript, jQuery, HTML and D3.js.
- Produce videos that would regularly make the YouTube homepage.
- Create and host various videos for YouTube channel, GameBrand.
- Pull statistical information and used the data for PowerPoint slides and graphs
- Help create content to be used for social media (Instagram).
- Learned avenues of marketing through social media as well as basic HTML.
- Prepare and execute market strategy to expand the Instagram to 14.6K + followers.
- Maintain a WordPress website to showcase written stories and relate content make available for the public.
- Have collaborated with both local and national businesses to help them connect with their audience through blogging and social media.
- Conceive and launch an alternative campus literary magazine containing college-relevant satire, short fiction, poetry, photography, and rant.
- Engage blogging community to leverage influencers of target demographic.
- Create and curate a global photographic community that revolve around daily assignment-driven photography.
- Create and present this research in a comprehensive multimedia PowerPoint presentation to the executive management team members.
- Inventory and marketplace organization, web design, social media, copywriting, gallery assistant.
Creator skills and personality traits
We calculated that 53% of Creators are proficient in Customer Service, Website Traffic, and Video Content. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.
We break down the percentage of Creators that have these skills listed on their resume here:
- Customer Service, 53%
Provided superior customer service to our external customers.
- Website Traffic, 12%
Generate and develop marketing and promotional visuals using photography and video production to increase website traffic
- Video Content, 5%
Produced video content of my healthy recipes for this start-up, cooking phone app.
- Instagram, 4%
Leveraged social media websites, such as Facebook, Twitter, and Instagram to promote services and gauge customer preferences.
- Photography, 2%
Created and curated a global photographic community that revolved around daily assignment-driven photography.
- Twitter, 2%
Created and analyzed Facebook, Twitter and YouTube digital advertising campaigns as well as Google ads.
Common skills that a creator uses to do their job include "customer service," "website traffic," and "video content." You can find details on the most important creator responsibilities below.
Analytical skills. To carry out their duties, the most important skill for a creator to have is analytical skills. Their role and responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Creators often use analytical skills in their day-to-day job, as shown by this real resume: "analyze website traffic(google analytics), statistics, highlighting trends and activity. "
Communication skills. Another soft skill that's essential for fulfilling creator duties is communication skills. The role rewards competence in this skill because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." According to a creator resume, here's how creators can utilize communication skills in their job responsibilities: "specialized in branding and communication strategies for financial services industry worked with clients to build sustainable digital marketing strategies"
Detail oriented. Another skill that relates to the job responsibilities of creators is detail oriented. This skill is critical to many everyday creator duties, as "market research analysts must pay attention to minutiae to evaluate data." This example from a resume shows how this skill is used: "created original concept fan oriented show for youtube, interviewing fans and others on a corner at fenway park. "
The three companies that hire the most creators are:
- Meta52 creators jobs
- VaynerMedia6 creators jobs
- Amazon4 creators jobs
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Compare different creators
Creator vs. Data science internship
A data science intern is a trainee who wants to gain working experience in the field of data science. Data science interns assist data scientists in collecting, analyzing, and interpret data sets to drive optimization and improvement of product development. As part of the company's trainees, data science interns are required to provide help in developing custom data models and algorithms to apply to data sets. Data science interns must also coordinate with different functional teams to implement models and monitor outcomes.
While similarities exist, there are also some differences between creators and data science internship. For instance, creator responsibilities require skills such as "website traffic," "video content," "instagram," and "photography." Whereas a data science internship is skilled in "python," "visualization," "data analytics," and "java." This is part of what separates the two careers.
Data science interns tend to make the most money working in the technology industry, where they earn an average salary of $65,364. In contrast, creators make the biggest average salary, $46,455, in the media industry.On average, data science interns reach higher levels of education than creators. Data science interns are 10.0% more likely to earn a Master's Degree and 0.1% less likely to graduate with a Doctoral Degree.Creator vs. Sales and marketing internship
In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given. However, they will mostly revolve around conducting research and analysis, preparing reports and presentations, participating in meetings, sharing insights, identifying opportunities, and developing resource materials such as surveys and polls. There are also instances where an intern must manage social media accounts to improve brand awareness and improve client relationships.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that creator responsibilities requires skills like "customer service," "website traffic," "video content," and "photography." But a sales and marketing internship might use other skills in their typical duties, such as, "digital marketing," "social media marketing," "phone calls," and "customer satisfaction."
Average education levels between the two professions vary. Sales and marketing interns tend to reach lower levels of education than creators. In fact, they're 5.3% less likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.Creator vs. Marketing consultant
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a creator is likely to be skilled in "website traffic," "video content," "photography," and "comic books," while a typical marketing consultant is skilled in "web content," "media sales," "digital marketing," and "marketing campaigns."
Marketing consultants earn the highest salary when working in the technology industry, where they receive an average salary of $93,209. Comparatively, creators have the highest earning potential in the media industry, with an average salary of $46,455.Most marketing consultants achieve a similar degree level compared to creators. For example, they're 3.0% more likely to graduate with a Master's Degree, and 1.0% more likely to earn a Doctoral Degree.Creator vs. Research specialist
In a laboratory setting, a research specialist's responsibilities primarily revolve around conducting thorough research and analysis, producing extensive detailed reports, reviewing results, and coordinating with senior researchers and other laboratory personnel to ensure the accuracy of results. Furthermore, a research specialist may contribute their expertise to other publications and articles, train or supervise new researchers, and implement all laboratory guidelines and safety regulations at all times.
Types of creator
Updated January 8, 2025
