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Culver's history
Culver's company history timeline
The company first signed an agreement with a man who opened a Culver’s in Richland Center, Wisconsin in 1987.
In 1990, the first successful Culver’s franchise opened in Baraboo, WI. Back then, part of the deal was that the owner-operator would work right in the restaurant.
Howard, Joe, “Culver’s Winning Combination,” Wisconsin State Journal, September 20, 1996.
The chain also left the Midwest for the first time, when Craig Culver's sister and her husband opened the first of several Texas franchises in 1997.
By 1999, total sales surpassed $100 million for the first time in the company's history, standing at $116 million.
By 1999, Craig Culver decided Wisconsin was saturated, and he pushed the chain to grow in the farthest reaches of its territory.
Craig Culver told Nation’s Restaurant News (January 28, 2002) that skeptics warned him that frozen custard was impossible to franchise: “You have to be so hands on.
These grew by 2.5 percent and 11 percent, respectively, in 2002.
The company increased its advertising budget significantly in 2003, upping its spending from $4 million to $10 million.
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Culver's competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Noodles & Company | 1995 | $493.3M | 7,001 | 1,182 |
| Rita's Italian Ice | 1984 | $690,000 | 6 | 1 |
| Cousins Subs | 1972 | $60.0M | 2,500 | - |
| Darden Restaurants | 1968 | $11.4B | 175,000 | 2,986 |
| Wendy's | 1969 | $2.2B | 12,500 | 3,124 |
| Sonic Drive-In | 1953 | $423.6M | 5,000 | 5,106 |
| Burger King | 1954 | $2.3B | 34,248 | 1,791 |
| Dairy Queen | 1940 | $3.6B | 2,055 | 1,083 |
| Whataburger | 1950 | $6.7M | 175 | 1,180 |
| McDonald's | 1940 | $25.9B | 210,000 | 44,027 |
Culver's history FAQs
Zippia gives an in-depth look into the details of Culver's, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Culver's. The employee data is based on information from people who have self-reported their past or current employments at Culver's. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Culver's. The data presented on this page does not represent the view of Culver's and its employees or that of Zippia.
Culver's may also be known as or be related to Culver Franchising System, Culver Franchising System LLC, Culver Franchising System, Inc., Culver's, Culver's Franchising System and Culver's Frozen Custard.