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Cumberland Packing history
Cumberland Packing company history timeline
Eisenstadt suggested to her husband that he begin packaging sugar. Thus, in 1947 Eisenstadt incorporated Cumberland Packing, and the company worked on contract to sugar distributors making single-serving sugar packets.
Their son, fresh from a chemical engineering degree at the University of Vermont and a stint in the Army, joined the company in 1956.
The Eisenstadts, father and son, came up with the concept of a powdered sugar substitute in 1957.
With distinctive pink packaging and a claim of fewer than three calories per serving, Cumberland launched Sweet 'n Low in 1957.
Dieting soon became a craze, and the sugar substitute market picked up with the debut of diet sodas in 1962.
High sugar prices in 1974 led to a sudden increase in sales that year.
In an interview in Forbes in July 1977 he complained "Those rats weren't fed saccharin; they were embryos in their mother's wombs, so they were literally bathed in it." Meanwhile, the company gloomily looked around for some other product to sell when the ban went through.
But Sweet 'n Low's market share began to fall in 1982, even as sales volume continued to rise by about five percent annually.
Cumberland was not in peril, since its sales volume still grew, but it struggled to maintain its name recognition by licensing a Sweet 'n Low soda in 1984.
The United States Circuit Court of Appeals threw out Monsanto's case in November 1990, ruling that competitors were free to use similar packaging colors.
Cumberland did this while spending $2.4 million for advertising in 1996, according to Competitive Media Reporting.
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Cumberland Packing competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Tootsie Roll Industries | 1896 | $723.2M | 2,000 | 6 |
| Quaker Oats | 1877 | $3.8B | 10,000 | - |
| Crown Holdings | 1892 | $11.8B | 33,264 | 179 |
| Cosmetic Essence Innovations | 1984 | $370.0M | 696 | - |
| Marianna Industries | - | $91.4M | 200 | 1 |
| Perfection Pet Foods | 2011 | $20.6M | 125 | - |
| Corbion | 1919 | $175.3M | 1,800 | 10 |
| Nellson | 1962 | $150.0M | 297 | 10 |
| Bonert's Incorporated | 1993 | $8.5M | 150 | - |
| Gaco Western | 1955 | $17.0M | 300 | - |
Cumberland Packing history FAQs
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Cumberland Packing may also be known as or be related to Cumberland Packing, Cumberland Packing Corp, Cumberland Packing Corp. and Cumberland Packing Corporation.