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How to hire a customer associate

Customer associate hiring summary. Here are some key points about hiring customer associates in the United States:

  • In the United States, the median cost per hire a customer associate is $1,633.
  • It takes between 36 and 42 days to fill the average role in the US.
  • Human Resources use 15% of their expenses on recruitment on average.
  • On average, it takes around 12 weeks for a new customer associate to become settled and show total productivity levels at work.

How to hire a customer associate, step by step

To hire a customer associate, you should clearly understand the skills and experience you are looking for in a candidate, and allocate a budget for the position. You will also need to post and promote the job opening to reach potential candidates. Here's a step-by-step guide on how to hire a customer associate:

Here's a step-by-step customer associate hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a customer associate job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new customer associate
  • Step 8: Go through the hiring process checklist

What does a customer associate do?

A customer associate is responsible for providing the best customer service by assisting the customers with their inquiries and concerns, as well as resolving their complaints, processing replacements, and issuing refunds as needed. Customer associates also sell products and services to the customers, demonstrating product features, and identifying business opportunities to drive more revenues and profits for the business. They must have excellent communication and organizational skills to process orders and payments timely and accurately.

Learn more about the specifics of what a customer associate does
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  1. Identify your hiring needs

    The customer associate hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    A customer associate's background is also an important factor in determining whether they'll be a good fit for the position. For example, customer associates from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

    The following list breaks down different types of customer associates and their corresponding salaries.

    Type of Customer AssociateDescriptionHourly rate
    Customer AssociateCustomer service representatives interact with customers to handle complaints, process orders, and provide information about an organization’s products and services.$10-24
    Customer Relations RepresentativeA customer relations representative is responsible for providing the highest customer service by interacting with customers to respond to their inquiries and concerns, process their requests, and resolve their complaints. Customer relations representatives assist the customers with their needs by offering products and services according to their requirements and budget limitations... Show more$13-24
    Customer Support RepresentativeA customer support representative is responsible for answering calls and correspondence, providing customer assistance in various technical issues, concerns, or difficulties. There are also instances when they must make calls to follow-up on the issues, or even sell products and services... Show more$13-22
  2. Create an ideal candidate profile

    Common skills:
    • Sales Floor
    • Product Knowledge
    • Customer Service
    • Phone Calls
    • Customer Calls
    • Outbound Calls
    • Stock Merchandise
    • PowerPoint
    • Customer Complaints
    • Customer Support
    • Customer Satisfaction
    • Customer Inquiries
    • Inbound Calls
    • Troubleshoot
    Check all skills
    Responsibilities:
    • Manage product queries, process orders and deliveries of medical devices to NHS and private hospitals in UK.
    • Collaborate with management to train new employees on company policies and procedures and manage customer concerns via LiveChat.
    • Provide troubleshooting steps to service apple products.
    • Answer phones, operate POS and collect payments of cash, credit/debit cards and checks.
    • Job duties include not only calls, but faxing, copying, outlook, multitasking.
    • Require to have above average language skills, phone, negotiating, collaboration, persuasion, innovation.
    More customer associate duties
  3. Make a budget

    Including a salary range in your customer associate job description is a great way to entice the best and brightest candidates. A customer associate salary can vary based on several factors:
    • Location. For example, customer associates' average salary in idaho is 43% less than in california.
    • Seniority. Entry-level customer associates earn 59% less than senior-level customer associates.
    • Certifications. A customer associate with a few certifications under their belt will likely demand a higher salary.
    • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a customer associate's salary.

    Average customer associate salary

    $15.86hourly

    $32,989 yearly

    Entry-level customer associate salary
    $21,000 yearly salary
    Updated December 29, 2025

    Average customer associate salary by state

    RankStateAvg. salaryHourly rate
    1California$47,526$23
    2District of Columbia$46,210$22
    3Massachusetts$44,698$21
    4New York$44,133$21
    5Illinois$38,063$18
    6Colorado$37,597$18
    7Arizona$36,629$18
    8Nevada$36,452$18
    9Texas$36,019$17
    10Minnesota$35,889$17
    11New Hampshire$35,475$17
    12Florida$34,366$17
    13Washington$34,007$16
    14Rhode Island$33,981$16
    15Delaware$32,848$16
    16Pennsylvania$32,302$16
    17Wisconsin$31,822$15
    18North Carolina$31,526$15
    19Missouri$30,157$15
    20New Mexico$29,228$14

    Average customer associate salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1Udemy$80,854$38.871
    2Instructure$63,758$30.651
    3Splunk$60,503$29.09
    4Eaton Vance$59,374$28.55
    5Autodesk$51,529$24.772
    6Accenture$47,462$22.82200
    7Merkle$47,233$22.71
    8Datadog$46,302$22.261
    9The Economist Newspaper Group$45,666$21.95
    10KPMG LLP$45,532$21.8922
    11The University of Chicago$45,107$21.692
    12JPMorgan Chase & Co.$44,674$21.48188
    13Palo Alto Networks$44,661$21.473
    14Fidelity National Information Solutions$44,645$21.463
    15Prophet$41,973$20.18
    16Verisk Analytics$41,397$19.904
    17Element Fleet Management$41,227$19.821
    18Wolters Kluwer$40,323$19.39142
    19The Plymouth Rock Company Incorporated$40,264$19.3613
    20Dataminr$39,699$19.09
  4. Writing a customer associate job description

    A good customer associate job description should include a few things:

    • Summary of the role
    • List of responsibilities
    • Required skills and experience

    Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a customer associate job description:

    Customer associate job description example

    • Bachelor's Degree in Business, Science, Engineering, Finance or Supply Chain Management (or other related fields) or equivalent relevant experience.
    • 1-3 years of experience in Consulting, Customer Success, Customer Service, Sales/Account Management or Program Management
    • Strong technical acumen and ideally, familiar with the EV/commercial vehicle industry, customer-facing roles, or software platform work

    Location: This role is remote or can be located within one of Proterra's offices in California or South Carolina.

    #LI-Remote

    Travel : 10-15%

    Proterra is an Equal Employment Opportunity Employer, providing equal employment opportunities to all Employees and applicants for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic information, veteran status, pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation or any other characteristic protected by applicable federal, state, or local law or ordinance. Proterra participates in the Electronic Employment Verification Program (E-Verify).

    Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

    The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

    Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

    The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

  5. Post your job

    There are various strategies that you can use to find the right customer associate for your business:

    • Consider promoting from within or recruiting from your existing workforce.
    • Ask for referrals from friends, family members, and current employees.
    • Attend job fairs at local colleges to find candidates who meet your education requirements.
    • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.
    Post your job online:
    • Post your customer associate job on Zippia to find and recruit customer associate candidates who meet your exact specifications.
    • Use field-specific websites.
    • Post a job on free websites.
  6. Interview candidates

    During your first interview to recruit customer associates, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

    It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new customer associate

    Once you've selected the best customer associate candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

    It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

    To prepare for the new customer associate first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a customer associate?

Hiring a customer associate comes with both the one-time cost per hire and ongoing costs. The cost of recruiting customer associates involves promoting the job and spending time conducting interviews. Ongoing costs include employee salary, training, benefits, insurance, and equipment. It is essential to consider the cost of customer associate recruiting as well the ongoing costs of maintaining the new employee.

Customer associates earn a median yearly salary is $32,989 a year in the US. However, if you're looking to find customer associates for hire on a contract or per-project basis, hourly rates typically range between $10 and $24.

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